Overview Leaderboard Methodology
Industry Report

Coffee Brands

Packaged and retail coffee brands.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
Lavazza
53/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Starbucks
91

Highest score on the LBA metric in this industry.

Authority Leader?
Kicking Horse
27

Highest score on the Authority metric in this industry.

TOM Leader?
Lavazza
76

Highest score on the TOM metric in this industry.

Coffee Brands is a highly fragmented category in AI responses

Even the top-ranked brand (Lavazza at 53/100) is mentioned inconsistently when users ask AI assistants about Coffee Brands. Only 3 brands in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.

Brand Leaderboard All 35 Coffee Brands brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Lavazza
lavazza.com
 76
25
76
53
2
Intelligentsia
intelligentsiacoffee.com
 87
19
72
50
3
Kicking Horse
kickinghorsecoffee.com
 75
27
52
48
4
Onyx Coffee Lab
onyxcoffeelab.com
 83
17
40
39
5
illy
illy.com
 85
9
61
38
6
Starbucks
starbucks.com
 91
11
32
34
7
Stumptown Coffee Roasters
stumptowncoffee.com
 84
13
24
31
8
Death Wish Coffee
deathwishcoffee.com
 70
7
40
29
9
Verve Coffee Roasters
vervecoffee.com
 80
8
30
29
10
Counter Culture Coffee
counterculturecoffee.com
 81
8
16
24
11
Folgers
folgerscoffee.com
 71
7
19
23
12
Blue Bottle Coffee
bluebottlecoffee.com
 80
8
12
21
13
Intelligentsia Coffee
intelligentsia.com
 87
9
9
21
14
Maxwell House
maxwellhouse.com
 70
7
14
21
15
McCafé
mccafe.com
 73
7
14
21
16
Café Bustelo
cafebustelo.com
 83
8
8
20
17
Black Rifle Coffee Company
blackriflecoffee.com
 80
8
8
19
18
D
Dunkin'
dunkin.com
 77
8
8
19
19
La Colombe
lacolombe.com
 78
8
8
19
20
Nescafé
nescafe.com
 80
8
8
19
21
Peet's Coffee
peets.com
 79
8
8
19
22
Philz Coffee
philzcoffee.com
 78
8
8
19
23
Caribou Coffee
cariboucoffee.com
 75
7
7
18
24
Costa Coffee
costa.co.uk
 73
7
7
18
25
Douwe Egberts
douweegberts.com
 76
8
8
18
26
Keurig
keurig.com
 74
7
7
18
27
The Coffee Bean & Tea Leaf
coffeebean.com
 75
7
7
18
28
Tim Hortons
timhortons.com
 74
7
7
18
29
Bulletproof
bulletproof.com
 69
7
7
17
30
Community Coffee
communitycoffee.com
 71
7
7
17
31
Eight O'Clock Coffee
eightoclock.com
 70
7
7
17
32
Gevalia
gevalia.com
 67
7
7
17
33
Jacobs
jacobscoffee.com
 68
7
7
17
34
Seattle's Best Coffee
seattlesbest.com
 68
7
7
17
35
Gloria Jean's Coffees
gloriajeans.com
 62
6
6
15

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Coffee Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →