Overview Leaderboard Methodology
Industry Report

Coffee Brands

Packaged and retail coffee brands.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
Lavazza
53/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Starbucks
91

Highest score on the LBA metric.

Authority Leader?
Kicking Horse
27

Highest score on the Authority metric.

TOM Leader?
Lavazza
76

Highest score on the TOM metric.

Coffee Brands is a highly fragmented category in AI responses

Even the top-ranked brand (Lavazza at 53/100) is mentioned inconsistently when users ask AI assistants about Coffee Brands. Only 3 brands in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.

Brand Leaderboard All 35 Coffee Brands brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Lavazza
lavazza.com
 76
25
76
53
2
Intelligentsia
intelligentsiacoffee.com
 87
19
72
49
3
Kicking Horse
kickinghorsecoffee.com
 75
27
52
48
4
Onyx Coffee Lab
onyxcoffeelab.com
 83
17
40
38
5
illy
illy.com
 85
8
61
35
6
Starbucks
starbucks.com
 91
11
32
32
7
Counter Culture Coffee
counterculturecoffee.com
 81
8
16
21
8
Stumptown Coffee Roasters
stumptowncoffee.com
 84
6
21
21
9
Death Wish Coffee
deathwishcoffee.com
 70
2
40
17
10
Folgers
folgerscoffee.com
 71
2
19
15
11
Blue Bottle Coffee
bluebottlecoffee.com
 80
3
12
14
12
Maxwell House
maxwellhouse.com
 70
1
14
9
13
Keurig
keurig.com
 74
1
3
6
14
Verve Coffee Roasters
vervecoffee.com
 80
0
30
3
15
Caribou Coffee
cariboucoffee.com
 75
0
6
2
16
M
McCafé
mccafe.com
 73
0
14
2
17
Nescafé
nescafe.com
 80
0
6
2
18
Café Bustelo
cafebustelo.com
 83
0
3
1
19
Community Coffee
communitycoffee.com
 71
0
2
1
20
Gevalia
gevalia.com
 67
0
2
1
21
Intelligentsia Coffee
intelligentsia.com
 87
0
3
1
22
La Colombe
lacolombe.com
 78
0
3
1
23
The Coffee Bean & Tea Leaf
coffeebean.com
 75
0
1
1
24
Tim Hortons
timhortons.com
 74
0
2
1
25
Black Rifle Coffee Company
blackriflecoffee.com
 80
0
0
0
26
Bulletproof
bulletproof.com
 69
0
0
0
27
Costa Coffee
costa.co.uk
 73
0
0
0
28
Douwe Egberts
douweegberts.com
 76
0
0
0
29
D
Dunkin'
dunkin.com
 77
0
0
0
30
Eight O'Clock Coffee
eightoclock.com
 70
0
0
0
31
Gloria Jean's Coffees
gloriajeans.com
 62
0
0
0
32
Jacobs
jacobscoffee.com
 68
0
0
0
33
Peet's Coffee
peets.com
 79
0
0
0
34
Philz Coffee
philzcoffee.com
 78
0
0
0
35
Seattle's Best Coffee
seattlesbest.com
 68
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Coffee Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →