Overview Leaderboard Methodology
Industry Report

Celebrity Fragrances

Perfumes and colognes branded by entertainers and public figures, often marketed via mass retail channels and endorsements.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Ariana Grande
89/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
B
Britney Spears
93

Highest score on the LBA metric in this industry.

Authority Leader?
Ariana Grande
85

Highest score on the Authority metric in this industry.

TOM Leader?
B
Britney Spears
96

Highest score on the TOM metric in this industry.

Ariana Grande is the default answer in AI responses for Celebrity Fragrances

When users ask ChatGPT, Claude, or Gemini about Celebrity Fragrances, Ariana Grande is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Britney Spears is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 36 Celebrity Fragrances brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Ariana Grande
arianagrandefragrances.com
 89
85
95
89
2
B
Britney Spears
britneyspearsfragrances.com
 93
50
96
76
3
Ariana Grande Cloud
arianagrande.com
 86
57
44
60
4
J
Jennifer Lopez
jlo.com
 79
25
77
54
5
S
Sarah Jessica Parker
lovelysjp.com
 87
20
69
50
6
Paris Hilton
parishiltonfragrances.com
 79
18
66
47
7
Britney Spears Fantasy
britneyspears.com
 86
24
41
45
8
S
Sarah Jessica Parker Lovely
sjpcollection.com
 79
13
32
33
9
Nicki Minaj
nickiminajofficial.com
 92
9
23
29
10
Elizabeth Taylor
elizabethtaylorfragrances.com
 79
8
29
28
11
Kim Kardashian
kimkardashian.com
 77
8
29
28
12
Beyoncé
beyonce.com
 87
9
17
25
13
Jennifer Lopez Glow by JLo
jenniferlopez.com
 82
8
15
23
14
Jessica Simpson
jessicasimpson.com
 69
7
20
23
15
Shakira
shakira.com
 74
7
17
23
16
Billie Eilish
billieeilishfragrances.com
 86
9
11
22
17
D
David Beckham
davidbeckham-fragrances.com
 85
8
12
22
18
C
Christina Aguilera
christinaaguilera-fragrances.com
 88
9
9
21
19
Céline Dion
celinedion.com
 81
8
8
20
20
Justin Bieber
justinbiebermusic.com
 85
9
9
20
21
Katy Perry
katyperry.com
 74
7
11
20
22
Mariah Carey
mariahcarey.com
 83
8
8
20
23
Cristiano Ronaldo
cristianoronaldo.com
 79
8
8
19
24
Dolly Parton
dollyparton.com
 81
8
8
19
25
Sabrina Carpenter
sabrinacarpenter.com
 76
8
8
19
26
Antonio Banderas
antoniobanderasfragrances.com
 75
8
8
18
27
Fenty Beauty
fentybeauty.com
 73
7
7
18
28
J
Jennifer Aniston
jenniferaniston.com
 74
7
7
18
29
Kylie Minogue
kylieminogue.com
 75
8
8
18
30
One Direction
onedirectionmusic.com
 73
7
7
18
31
David Beckham Instinct
davidbeckham.com
 68
7
7
17
32
S
Sean John
seanjohn.com
 67
7
7
16
33
Sofia Vergara
sofiavergara.com
 66
7
7
16
34
Paris Hilton Can Can
parishilton.com
 63
6
6
15
35
Shawn Mendes
shawnmendesofficial.com
 58
6
6
14
36
H
Halle Berry
halleberry.com
 53
5
5
13

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Celebrity Fragrances prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →