Industry Report

Carbonated Soft Drinks

Sweetened, flavored beverages with carbonation sold in cans or bottles, including colas, fruit-flavored sodas, and diet/light variants.

Brands tracked: 37

Brands analyzed: 37

Last updated: 2026-04-23

Model: OpenAI GPT-5

Prompts: 287

Total responses: 1,470

Top Brand Overall?

Coca-Cola

85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Pepsi

Highest score on the LBA metric.

Authority Leader?

Coca-Cola

Highest score on the Authority metric.

TOM Leader?

Coca-Cola

100

Highest score on the TOM metric.

Coca-Cola is the default answer in AI responses for Carbonated Soft Drinks

When users ask ChatGPT, Claude, or Gemini about Carbonated Soft Drinks, Coca-Cola is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Pepsi is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Coca-Cola coca-cola.com	92	67	100	85
2	Pepsi pepsi.com	95	37	92	69
3	Sprite sprite.com	82	37	80	62
4	Dr Pepper drpepper.com	79	17	79	47
5	7UP 7up.com	75	12	48	35
6	Canada Dry canadadry.com	77	11	45	34
7	Fanta fanta.com	85	5	72	32
8	A A&W awrootbeer.com	69	7	53	29
9	Diet Coke coke.com	89	7	25	25
10	LaCroix lacroixwater.com	73	4	12	15
11	Topo Chico topochico.com	80	3	11	14
12	Jarritos jarritos.com	72	5	5	13
13	Spindrift drinkspindrift.com	76	2	10	12
14	OLIPOP drinkolipop.com	76	4	5	11
15	Poppi drinkpoppi.com	74	4	5	11
16	Perrier perrier.com	78	0	11	6
17	B bubly bubly.com	81	0	7	5
18	Mountain Dew mountaindew.com	85	0	56	4
19	Jones Soda jonessoda.com	69	0	7	2
20	Mug mugrootbeer.com	69	0	12	2
21	RC Cola rccola.com	62	0	10	2
22	S Schweppes schweppes.com	79	0	9	2
23	Sunkist sunkistsoda.com	65	0	7	2
24	Crush crushsoda.com	71	0	1	1
25	Faygo faygo.com	66	0	1	1
26	Inca Kola incakola.com	79	0	1	1
27	M Mirinda mirinda.com	63	0	1	1
28	A Appy Fizz appyfizz.com	67	0	0	0
29	Barq's barqs.com	72	0	0	0
30	Cheerwine cheerwine.com	68	0	0	0
31	G Guaraná Antarctica guaranaantarctica.com.br	75	0	0	0
32	Irn-Bru irn-bru.co.uk	68	0	0	0
33	Kofola kofola.cz	65	0	0	0
34	Orangina orangina.com	70	0	0	0
35	S.Pellegrino sanpellegrino.com	86	0	0	0
36	Sumol sumol.com	63	0	0	0
37	Vernors vernors.com	79	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Carbonated Soft Drinks

Coca-Cola is the default answer in AI responses for Carbonated Soft Drinks

Brand Leaderboard All 37 Carbonated Soft Drinks brands ranked

How is this calculated? Methodology

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