Overview Leaderboard Methodology
Industry Report

Business Laptops

Durable, secure, and productivity-oriented portable computers designed for enterprise use and corporate IT management.

Brands tracked: 24
Brands analyzed: 24
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 209
Total responses: 1,015
Top Brand Overall?
Lenovo
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Apple
100

Highest score on the LBA metric in this industry.

Authority Leader?
Lenovo
100

Highest score on the Authority metric in this industry.

TOM Leader?
Lenovo
100

Highest score on the TOM metric in this industry.

Lenovo is the default answer in AI responses for Business Laptops

Lenovo and Dell together dominate AI responses for Business Laptops. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 24 Business Laptops brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Lenovo
lenovo.com
 86
100
100
95
2
Dell
dell.com
 88
88
96
91
3
HP
hp.com
 77
64
88
76
4
Apple
apple.com
 100
32
82
65
5
Microsoft
microsoft.com
 95
17
67
49
6
Toughbook
panasonic.com
 92
9
9
22
7
Samsung
samsung.com
 84
8
8
20
8
Framework
frame.work
 81
8
8
19
9
Getac
getac.com
 77
8
8
19
10
LG
lg.com
 80
8
8
19
11
ROG
asus.com
 73
7
7
18
12
Fujitsu
fujitsu.com
 67
7
7
17
13
Dynabook
dynabook.com
 67
7
7
16
14
VAIO
vaio.com
 65
6
6
16
15
Durabook
durabook.com
 58
6
6
14
16
MSI
msi.com
 57
6
6
14
17
Eurocom
eurocom.com
 50
5
5
13
18
Predator
acer.com
 45
5
5
12
19
Positivo
positivo.com.br
 38
4
4
10
20
Medion
medion.com
 35
3
3
9
21
RuggON
ruggon.com
 35
3
3
9
22
VersaPro
nec.com
 33
3
3
9
23
TERRA Mobile
wortmann.de
 30
3
3
8
24
MiTAC
mitaccomputing.com
 22
2
2
6

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 209 shared Business Laptops prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 209 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →