Overview Leaderboard Methodology
Industry Report

Business & Financial Publications

Titles focused on business news, markets, investing, and finance analysis that provide in-depth reporting and paid subscription products for professionals and investors.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,262
Top Brand Overall?
The Wall Street Journal
87/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
The Wall Street Journal
100

Highest score on the LBA metric in this industry.

Authority Leader?
Bloomberg
71

Highest score on the Authority metric in this industry.

TOM Leader?
The Wall Street Journal
100

Highest score on the TOM metric in this industry.

The Wall Street Journal is the default answer in AI responses for Business & Financial Publications

The Wall Street Journal and Financial Times together dominate AI responses for Business & Financial Publications. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 33 Business & Financial Publications brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
The Wall Street Journal
wsj.com
 100
66
100
87
2
Financial Times
ft.com
 96
68
89
84
3
Bloomberg
bloomberg.com
 90
71
89
83
4
The Economist
economist.com
 85
48
88
71
5
Reuters
reuters.com
 96
53
45
62
6
Forbes
forbes.com
 90
9
40
34
7
Harvard Business Review
hbr.org
 92
9
39
34
8
Morningstar
morningstar.com
 87
9
24
28
9
Fortune
fortune.com
 69
7
30
26
10
Fast Company
fastcompany.com
 85
8
17
25
11
Inc.
inc.com
 82
8
18
25
12
Seeking Alpha
seekingalpha.com
 74
7
23
25
13
MarketWatch
marketwatch.com
 80
8
11
21
14
Barron's
barrons.com
 81
8
8
20
15
Business Insider
businessinsider.com
 84
8
8
20
16
Kiplinger
kiplinger.com
 78
8
10
20
17
American Banker
americanbanker.com
 78
8
8
19
18
Morning Brew
morningbrew.com
 76
8
8
19
19
Euromoney
euromoney.com
 74
7
7
18
20
Investors' Chronicle
investorschronicle.co.uk
 72
7
7
18
21
Citywire
citywire.com
 69
7
7
17
22
Investor's Business Daily
investors.com
 68
7
7
17
23
Nikkei
nikkei.com
 69
7
7
17
24
The Business Journals
bizjournals.com
 69
7
7
17
25
Private Equity International
privateequityinternational.com
 65
7
7
16
26
TheStreet
thestreet.com
 65
7
7
16
27
MoneyWeek
moneyweek.com
 61
6
6
15
28
Quartz
qz.com
 62
6
6
15
29
Venture Capital Journal
vcjournal.com
 52
5
5
13
30
Yahoo DSP
yahoo.com
 51
5
5
13
31
The Information
theinformation.com
 24
2
20
12
32
CNBC
cnbc.com
 0
5
22
6
33
Institutional Investor
institutionalinvestor.com
 0
0
20
4

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Business & Financial Publications prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →