Overview Leaderboard Methodology
Industry Report

Budget & Economy Hotels

Value-focused hotel brands offering basic, no-frills accommodations and essential amenities at affordable prices.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Motel 6
64/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Marriott Hotels
92

Highest score on the LBA metric.

Authority Leader?
Motel 6
51

Highest score on the Authority metric.

TOM Leader?
Motel 6
86

Highest score on the TOM metric.

Budget & Economy Hotels has no dominant brand in AI responses

Motel 6 is the top-ranked brand here, but its overall score of 64 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Budget & Economy Hotels with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 38 Budget & Economy Hotels brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Motel 6
motel6.com
 61
51
86
64
2
Hilton
hilton.com
 87
31
71
58
3
Holiday Inn Express
ihg.com
 76
35
72
58
4
Super 8
super8.com
 69
23
64
47
5
Red Roof
redroof.com
 65
24
54
44
6
Days Inn
daysinn.com
 70
9
57
33
7
La Quinta by Wyndham
laquinta.com
 74
8
38
29
8
Premier Inn
premierinn.com
 82
9
18
23
9
Travelodge
travelodge.co.uk
 61
5
28
20
10
ibis budget
ibisbudget.com
 65
5
16
18
11
Comfort Inn
choicehotels.com
 77
3
24
17
12
Econo Lodge
econolodge.com
 61
3
18
15
13
Best Western
bestwestern.com
 74
0
34
10
14
Microtel by Wyndham
microtelinn.com
 64
1
6
7
15
Avid Hotels
avidhotels.com
 67
0
31
3
16
Rodeway Inn
rodewayinn.com
 66
0
6
2
17
Sleep Inn
sleepinn.com
 70
0
21
2
18
Travelodge by Wyndham
travelodge.com
 55
0
17
2
19
B&B Hotels
hotel-bb.com
 69
0
1
1
20
easyHotel
easyhotel.com
 58
0
1
1
21
Extended Stay America
extendedstayamerica.com
 64
1
0
1
22
T
Tune Hotels
tunehotels.com
 41
0
1
1
23
WoodSpring Suites
woodspring.com
 51
0
1
1
24
7
7 Days Inn
7daysinn.cn
 53
0
0
0
25
Americas Best Value Inn
americasbestvalueinn.com
 57
0
0
0
26
Campanile
campanile.com
 67
0
0
0
27
City Express
cityexpress.com
 54
0
0
0
28
Fasthotel
fasthotel.com
 26
0
0
0
29
GreenTree Inn
greentreeinn.com
 48
0
0
0
30
H
Hanting
hantinghotels.com
 65
0
0
0
31
hotelF1
hotelf1.com
 50
0
0
0
32
J
Jinjiang Inn
jinjianginns.com
 61
0
0
0
33
Knights Inn
knightsinn.com
 46
0
0
0
34
Marriott Hotels
marriott.com
 92
0
0
0
35
OYO
oyorooms.com
 65
0
0
0
36
Premiere Classe
premiereclasse.com
 60
0
0
0
37
T
Toyoko Inn
toyoko-inn.com
 73
0
0
0
38
T
Tulip Inn
tulip-inn.com
 43
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Budget & Economy Hotels prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →