Overview Leaderboard Methodology
Industry Report

British Luxury Automakers

UK-based premium car makers specializing in handcrafted luxury, bespoke options, and classic grand touring pedigree.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 245
Total responses: 1,225
Top Brand Overall?
Rolls-Royce
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Rolls-Royce
90

Highest score on the LBA metric in this industry.

Authority Leader?
Rolls-Royce
100

Highest score on the Authority metric in this industry.

TOM Leader?
Rolls-Royce
100

Highest score on the TOM metric in this industry.

Rolls-Royce is the default answer in AI responses for British Luxury Automakers

Rolls-Royce and Bentley together dominate AI responses for British Luxury Automakers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 30 British Luxury Automakers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Rolls-Royce
rolls-roycemotorcars.com
 90
100
100
97
2
Bentley
bentleymotors.com
 83
98
100
94
3
Aston Martin
astonmartin.com
 82
71
87
80
4
Jaguar
jaguar.com
 69
61
75
68
5
Range Rover
rangerover.com
 87
51
70
68
6
Land Rover
landrover.com
 86
24
61
51
7
McLaren
mclaren.com
 78
16
40
38
8
Morgan
morgan-motor.com
 76
8
16
23
9
Lotus
lotus-watches.com
 73
7
10
19
10
MINI
mini.com
 77
8
8
19
11
A
Ariel
ariel.co.uk
 75
7
7
18
12
Gordon Murray Automotive
gordonmurrayautomotive.com
 72
7
7
18
13
Noble
noblecars.com
 72
7
7
18
14
Caterham
caterhamcars.com
 70
7
7
17
15
B
Bristol
bristolcars.co.uk
 59
6
6
15
16
U
Ultima
ultima-sports.co.uk
 61
6
6
15
17
AC Cars
accars.eu
 57
6
6
14
18
Ginetta
ginetta.com
 56
6
6
14
19
L
Lagonda
lagonda.com
 57
6
6
14
20
TVR
tvr.co.uk
 57
6
6
14
21
BAC
bac-mono.com
 52
5
5
13
22
David Brown Automotive
davidbrownautomotive.com
 51
5
5
13
23
J
Jensen
jensen-motors.com
 54
5
5
13
24
Lister
lister.com
 48
5
5
12
25
A
Alvis
alviscarcompany.co.uk
 41
4
4
11
26
MOKE
mokeinternational.com
 40
4
4
10
27
Invicta
invictacars.com
 33
3
3
9
28
Radford
radford.co
 28
3
3
8
29
Eadon Green
eadongreen.com
 25
2
2
7
30
Arash
arashcars.com
 19
2
2
5

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared British Luxury Automakers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →