Overview Leaderboard Methodology
Industry Report

British Luxury Automakers

UK-based premium car makers specializing in handcrafted luxury, bespoke options, and classic grand touring pedigree.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 245
Total responses: 1,225
Top Brand Overall?
Rolls-Royce
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Rolls-Royce
90

Highest score on the LBA metric.

Authority Leader?
Rolls-Royce
100

Highest score on the Authority metric.

TOM Leader?
Rolls-Royce
100

Highest score on the TOM metric.

Rolls-Royce is the default answer in AI responses for British Luxury Automakers

Rolls-Royce and Bentley together dominate AI responses for British Luxury Automakers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 30 British Luxury Automakers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Rolls-Royce
rolls-roycemotorcars.com
 90
100
100
97
2
Bentley
bentleymotors.com
 83
98
100
94
3
Aston Martin
astonmartin.com
 82
71
87
80
4
Jaguar
jaguar.com
 69
61
75
68
5
Range Rover
rangerover.com
 87
45
68
64
6
Land Rover
landrover.com
 86
24
61
50
7
McLaren
mclaren.com
 78
11
40
33
8
MINI
mini.com
 77
1
1
4
9
Lotus
lotus-watches.com
 73
0
10
2
10
Morgan
morgan-motor.com
 76
0
16
2
11
A
Ariel
ariel.co.uk
 75
0
3
1
12
BAC
bac-mono.com
 52
0
3
1
13
B
Bristol
bristolcars.co.uk
 59
0
1
1
14
Caterham
caterhamcars.com
 70
0
3
1
15
Gordon Murray Automotive
gordonmurrayautomotive.com
 72
0
1
1
16
TVR
tvr.co.uk
 57
0
1
1
17
AC Cars
accars.eu
 57
0
0
0
18
A
Alvis
alviscarcompany.co.uk
 41
0
0
0
19
Arash
arashcars.com
 19
0
0
0
20
David Brown Automotive
davidbrownautomotive.com
 51
0
0
0
21
Eadon Green
eadongreen.com
 25
0
0
0
22
Ginetta
ginetta.com
 56
0
0
0
23
Invicta
invictacars.com
 33
0
0
0
24
J
Jensen
jensen-motors.com
 54
0
0
0
25
L
Lagonda
lagonda.com
 57
0
0
0
26
Lister
lister.com
 48
0
0
0
27
MOKE
mokeinternational.com
 40
0
0
0
28
Noble
noblecars.com
 72
0
0
0
29
Radford
radford.co
 28
0
0
0
30
U
Ultima
ultima-sports.co.uk
 61
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared British Luxury Automakers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →