Overview Leaderboard Methodology
Industry Report

Beauty Subscription Boxes

Recurring-delivery services that send curated samples or full-size beauty and personal-care products to subscribers.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Ipsy
87/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Fenty Beauty
88

Highest score on the LBA metric.

Authority Leader?
Ipsy
88

Highest score on the Authority metric.

TOM Leader?
Ipsy
100

Highest score on the TOM metric.

Ipsy is the default answer in AI responses for Beauty Subscription Boxes

When users ask ChatGPT, Claude, or Gemini about Beauty Subscription Boxes, Ipsy is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. BoxyCharm is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 38 Beauty Subscription Boxes brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Ipsy
ipsy.com
 76
88
100
87
2
BoxyCharm
boxycharm.com
 72
29
83
55
3
Allure Beauty Box
allurebeautybox.com
 69
25
85
53
4
Birchbox
birchbox.com
 63
30
68
50
5
FabFitFun
fabfitfun.com
 71
12
55
36
6
Sephora
sephora.com
 84
12
22
28
7
Petit Vour
petitvour.com
 63
9
25
25
8
Kinder Beauty
kinderbeauty.com
 53
8
33
24
9
Drunk Elephant
drunkelephant.com
 78
5
11
16
10
Tarte
tartecosmetics.com
 85
3
16
15
11
BeautyFIX
dermstore.com
 62
2
20
13
12
Fenty Beauty
fentybeauty.com
 88
3
6
12
13
Scentbird
scentbird.com
 76
2
3
7
14
Beauty Heroes
beauty-heroes.com
 58
1
1
4
15
B
Boxwalla
boxwalla.com
 39
0
4
4
16
Glossybox
glossybox.com
 72
0
43
3
17
LOOKFANTASTIC Beauty Box
lookfantastic.com
 70
0
12
2
18
Sunday Riley
sundayriley.com
 86
0
13
2
19
Tatcha
tatcha.com
 84
0
12
2
20
Cohorted
cohorted.co.uk
 36
0
1
1
21
Macy's Beauty Box
macys.com
 48
0
2
1
22
Margot Elena Discovery Box
margotelena.com
 44
0
6
1
23
SkinCeuticals
skinceuticals.com
 77
0
4
1
24
TestTube
newbeauty.com
 41
0
4
1
25
B
Bellabox
bellabox.com.au
 47
0
0
0
26
Benefit Cosmetics
benefitcosmetics.com
 87
0
0
0
27
Blissim
blissim.fr
 56
0
0
0
28
Copacetic Cutie
copaceticcosmetics.com
 0
0
0
0
29
F
Fashionsta The Box
fashionsta.com
 5
0
0
0
30
Luxury Scent Box
luxuryscentbox.com
 55
0
0
0
31
Medusa's Make-Up Beauty Box
medusasmakeup.com
 17
0
0
0
32
MINTD
mintdbox.com
 8
0
0
0
33
Nourish Beauty Box
nourishbeautybox.com
 32
0
0
0
34
Royalty Scents
royaltyscents.com
 3
0
0
0
35
ScentBox
scentbox.com
 54
0
0
0
36
Slay Glam Box
slayglambox.com
 5
0
0
0
37
The Detox Box
thedetoxmarket.com
 10
0
0
0
38
Tribe Beauty Box
tribebeautybox.com
 30
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Beauty Subscription Boxes prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →