Overview Leaderboard Methodology
Industry Report

Beauty Subscription Boxes

Recurring-delivery services that send curated samples or full-size beauty and personal-care products to subscribers.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Ipsy
87/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Fenty Beauty
88

Highest score on the LBA metric in this industry.

Authority Leader?
Ipsy
88

Highest score on the Authority metric in this industry.

TOM Leader?
Ipsy
100

Highest score on the TOM metric in this industry.

Ipsy is the default answer in AI responses for Beauty Subscription Boxes

When users ask ChatGPT, Claude, or Gemini about Beauty Subscription Boxes, Ipsy is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. BoxyCharm is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 38 Beauty Subscription Boxes brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Ipsy
ipsy.com
 76
88
100
87
2
BoxyCharm
boxycharm.com
 72
29
83
56
3
Allure Beauty Box
allurebeautybox.com
 69
25
85
53
4
Birchbox
birchbox.com
 63
30
68
51
5
FabFitFun
fabfitfun.com
 71
12
55
38
6
Glossybox
glossybox.com
 72
7
43
30
7
Sephora
sephora.com
 84
12
22
29
8
Petit Vour
petitvour.com
 63
9
25
26
9
Kinder Beauty
kinderbeauty.com
 53
8
33
25
10
Tarte
tartecosmetics.com
 85
8
16
24
11
Sunday Riley
sundayriley.com
 86
9
13
23
12
BeautyFIX
dermstore.com
 62
6
20
22
13
Tatcha
tatcha.com
 84
8
12
22
14
Benefit Cosmetics
benefitcosmetics.com
 87
9
9
21
15
Drunk Elephant
drunkelephant.com
 78
8
11
21
16
Fenty Beauty
fentybeauty.com
 88
9
9
21
17
LOOKFANTASTIC Beauty Box
lookfantastic.com
 70
7
12
20
18
Scentbird
scentbird.com
 76
8
8
19
19
SkinCeuticals
skinceuticals.com
 77
8
8
19
20
Beauty Heroes
beauty-heroes.com
 58
6
6
14
21
Blissim
blissim.fr
 56
6
6
14
22
Luxury Scent Box
luxuryscentbox.com
 55
6
6
14
23
ScentBox
scentbox.com
 54
5
5
14
24
B
Bellabox
bellabox.com.au
 47
5
5
12
25
Macy's Beauty Box
macys.com
 48
5
5
12
26
Margot Elena Discovery Box
margotelena.com
 44
4
6
12
27
TestTube
newbeauty.com
 41
4
4
11
28
B
Boxwalla
boxwalla.com
 39
4
4
10
29
Cohorted
cohorted.co.uk
 36
4
4
9
30
Nourish Beauty Box
nourishbeautybox.com
 32
3
3
9
31
Tribe Beauty Box
tribebeautybox.com
 30
3
3
8
32
Medusa's Make-Up Beauty Box
medusasmakeup.com
 17
2
2
5
33
MINTD
mintdbox.com
 8
1
1
3
34
The Detox Box
thedetoxmarket.com
 10
1
1
3
35
F
Fashionsta The Box
fashionsta.com
 5
0
0
2
36
Slay Glam Box
slayglambox.com
 5
0
0
2
37
Royalty Scents
royaltyscents.com
 3
0
0
1
38
Copacetic Cutie
copaceticcosmetics.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Beauty Subscription Boxes prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →