Overview Leaderboard Methodology
Industry Report

Beard Care Products

Oils, balms, conditioners, and grooming kits formulated to soften, style, and maintain facial hair and skin beneath the beard.

Brands tracked: 40
Brands analyzed: 40
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 305
Total responses: 1,575
Top Brand Overall?
Honest Amish
78/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Proraso
89

Highest score on the LBA metric in this industry.

Authority Leader?
Honest Amish
69

Highest score on the Authority metric in this industry.

TOM Leader?
Honest Amish
100

Highest score on the TOM metric in this industry.

Honest Amish leads the Beard Care Products category in AI responses

Honest Amish is the most consistently-surfaced brand when users ask AI assistants about Beard Care Products, but not to the point of monopolising the conversation. Cremo and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 40 Beard Care Products brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Honest Amish
honestamish.com
 69
69
100
78
2
C
Cremo
cremo.com
 64
35
82
57
3
Beardbrand
beardbrand.com
 72
30
47
47
4
Jack Black
jackblack.com
 79
20
58
46
5
Scotch Porter
scotchporter.com
 72
20
61
45
6
Viking Revolution
vikingrevolution.com
 53
15
30
30
7
SheaMoisture
sheamoisture.com
 75
8
29
28
8
Philips Norelco
philips.com
 84
8
23
27
9
Every Man Jack
everymanjack.com
 64
8
26
26
10
Wahl
wahl.com
 73
7
22
25
11
Kent
kentbrushes.com
 56
6
34
24
12
Mountaineer Brand
mountaineerbrand.com
 47
6
32
23
13
Proraso
proraso.com
 89
9
9
21
14
The Beard Club
thebeardclub.com
 59
6
19
21
15
Bossman
bossmanbrand.com
 58
6
16
19
16
Baxter of California
baxterofcalifornia.com
 73
7
7
18
17
Captain Fawcett
captainfawcett.com
 71
7
7
17
18
The Beard Struggle
thebeardstruggle.com
 61
6
9
17
19
Live Bearded
livebearded.com
 59
6
8
16
20
Badass Beard Care
badassbeardcare.com
 42
4
13
15
21
Hawkins & Brimble
hawkinsandbrimble.co.uk
 63
6
6
15
22
Billy Jealousy
billyjealousy.com
 54
5
5
14
23
G
Grave Before Shave
gravebeforeshave.com
 57
6
6
14
24
Percy Nobleman
percynobleman.com
 55
5
5
14
25
Mr Bear Family
mrbearfamily.com
 53
5
5
13
26
Seven Potions
sevenpotions.com
 54
5
5
13
27
Detroit Grooming
detroitgrooming.com
 48
5
5
12
28
Leven Rose
levenrose.com
 43
4
6
12
29
Professor Fuzzworthy
professorfuzzworthy.com.au
 33
3
12
12
30
Wild Willies
wild-willies.com
 35
3
10
12
31
Beard Octane
beardoctane.com
 41
4
4
11
32
Mad Viking Beard
madvikingbeard.com
 32
3
3
9
33
Beard Guyz
beardguyz.com
 31
3
3
8
34
The Bearded Bastard
thebeardedbastard.com
 29
3
3
8
35
Zeus
zeusbeard.com
 27
3
3
7
36
Beardilizer
beardilizer.com
 23
2
2
6
37
ZilberHaar
zilberhaar.com
 0
4
17
5
38
Artius Man
artiusman.com
 10
1
1
3
39
L
Luxurious Bastard
luxuriousbastardco.com
 6
1
1
2
40
Maestro's Classic
maestrosclassic.com
 7
1
1
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 305 shared Beard Care Products prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 305 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →