Industry Report

Auto-Home Bundle Insurers

Insurers that market combined auto and homeowners policies offering multi-line discounts and consolidated billing for personal insurance customers.

Brands tracked: 34

Brands analyzed: 34

Last updated: 2026-04-23

Model: OpenAI GPT-5

Prompts: 269

Total responses: 1,365

Top Brand Overall?

State Farm

89/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Progressive

Highest score on the LBA metric.

Authority Leader?

State Farm

Highest score on the Authority metric.

TOM Leader?

State Farm

100

Highest score on the TOM metric.

State Farm is the default answer in AI responses for Auto-Home Bundle Insurers

When users ask ChatGPT, Claude, or Gemini about Auto-Home Bundle Insurers, State Farm is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Progressive is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	State Farm statefarm.com	88	79	100	89
2	Progressive progressiveintl.com	91	51	69	68
3	Allstate allstate.com	79	39	84	64
4	USAA usaa.com	81	31	90	61
5	Nationwide nationwide.com	73	24	73	50
6	Amica amica.com	59	30	67	49
7	Farmers farmers.com	74	18	71	46
8	Liberty Mutual libertymutual.com	79	18	58	44
9	Travelers travelers.com	82	9	32	29
10	GEICO geico.com	78	17	5	19
11	Erie Insurance erieinsurance.com	68	3	16	15
12	Homesite homesite.com	41	0	18	5
13	American Family amfam.com	67	0	4	3
14	Chubb chubb.com	67	0	1	3
15	Auto-Owners Insurance auto-owners.com	63	0	1	1
16	Lemonade lemonade.com	52	0	1	1
17	NJM njm.com	65	1	0	1
18	AAA aaa.com	76	0	0	0
19	Acuity acuity.co	60	0	0	0
20	Arbella Insurance arbella.com	54	0	0	0
21	Concord Group Insurance concordgroupinsurance.com	27	0	0	0
22	COUNTRY Financial countryfinancial.com	55	0	0	0
23	Encompass Insurance encompassinsurance.com	37	0	0	0
24	Farm Bureau Financial Services fbfs.com	53	0	0	0
25	Grange Insurance grangeinsurance.com	48	0	0	0
26	MAPFRE mapfreinsurance.com	55	0	0	0
27	Mercury Insurance mercuryinsurance.com	55	0	0	0
28	PEMCO Insurance pemco.com	66	0	0	0
29	Plymouth Rock plymouthrock.com	53	0	0	0
30	Safeco safeco.com	63	0	0	0
31	Shelter Insurance shelterinsurance.com	53	0	0	0
32	The Hanover hanover.com	48	0	0	0
33	The Hartford thehartford.com	67	0	0	0
34	Westfield Insurance westfieldinsurance.com	47	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 269 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Auto-Home Bundle Insurers

State Farm is the default answer in AI responses for Auto-Home Bundle Insurers

Brand Leaderboard All 34 Auto-Home Bundle Insurers brands ranked

How is this calculated? Methodology

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