Overview Leaderboard Methodology
Industry Report

Audio Subscription Services

Paid services offering ad-free listening, higher audio quality, and exclusive content for subscribers.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
Spotify
96/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Spotify
100

Highest score on the LBA metric in this industry.

Authority Leader?
Spotify
88

Highest score on the Authority metric in this industry.

TOM Leader?
Spotify
100

Highest score on the TOM metric in this industry.

Spotify is the default answer in AI responses for Audio Subscription Services

Spotify and Apple together dominate AI responses for Audio Subscription Services. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 35 Audio Subscription Services brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Spotify
spotify.com
 100
88
100
96
2
Apple
apple.com
 100
87
95
94
3
Amazon
amazon.com
 93
71
86
83
4
Audible
audible.com
 88
41
65
62
5
YouTube TV
youtube.com
 86
30
68
57
6
TIDAL
tidal.com
 76
27
80
55
7
Qobuz
qobuz.com
 76
15
25
31
8
Pocket Casts
pocketcasts.com
 88
9
28
30
9
SiriusXM
siriusxm.com
 82
11
21
28
10
Libro.fm
libro.fm
 69
7
13
20
11
Patreon
patreon.com
 84
8
8
20
12
SoundCloud
soundcloud.com
 82
8
8
20
13
Everand
everand.com
 63
6
13
19
14
iHeartRadio
iheart.com
 77
8
8
19
15
Deezer
deezer.com
 73
7
8
18
16
IDAGIO
idagio.com
 73
7
7
18
17
JioSaavn
jiosaavn.com
 74
7
7
18
18
NetEase Cloud Music
163.com
 75
8
8
18
19
Pandora
pandora.com
 76
8
8
18
20
Anghami
anghami.com
 65
7
7
16
21
Mixcloud
mixcloud.com
 64
6
6
16
22
Yandex Music
music.yandex.com
 67
7
7
16
23
Gaana
gaana.com
 60
6
6
15
24
Joox
joox.com
 61
6
6
15
25
KKBOX
kkbox.com
 61
6
6
15
26
Boomplay
boomplay.com
 58
6
6
14
27
Napster
napster.com
 58
6
6
14
28
Wynk Music
wynk.in
 57
6
6
14
29
LINE MUSIC
line.me
 53
5
5
13
30
Stingray Music
stingray.com
 52
5
5
13
31
LiveOne
liveone.com
 49
5
5
12
32
Claro música
claromusica.com
 43
4
4
11
33
AWA
awa.fm
 33
3
3
9
34
Melon
melon.com
 22
2
2
6
35
MUBUTV Music
mubutv.com
 1
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Audio Subscription Services prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →