Overview Leaderboard Methodology
Industry Report

Artisanal Distilleries

Small to mid-size distilleries crafting handcrafted spirits such as whiskey, gin, rum, and brandy with an emphasis on provenance and unique recipes.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
St. George Spirits
49/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Hendrick's
94

Highest score on the LBA metric in this industry.

Authority Leader?
New Riff
25

Highest score on the Authority metric in this industry.

TOM Leader?
St. George Spirits
68

Highest score on the TOM metric in this industry.

Artisanal Distilleries is a highly fragmented category in AI responses

Even the top-ranked brand (St. George Spirits at 49/100) is mentioned inconsistently when users ask AI assistants about Artisanal Distilleries. Only 3 brands in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.

Brand Leaderboard All 38 Artisanal Distilleries brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
St. George Spirits
stgeorgespirits.com
 77
21
68
49
2
Westland
westlanddistillery.com
 68
24
60
47
3
Balcones
balconesdistilling.com
 71
21
52
44
4
New Riff
newriffdistilling.com
 75
25
21
35
5
High West
highwest.com
 78
8
35
30
6
Sipsmith
sipsmith.com
 86
9
28
29
7
WhistlePig
whistlepigwhiskey.com
 81
8
24
27
8
The Botanist
thebotanist.com
 84
8
21
26
9
Nikka
nikka.com
 87
9
13
24
10
Bruichladdich
bruichladdich.com
 88
9
12
23
11
FEW Spirits
fewspirits.com
 62
6
24
23
12
Buffalo Trace Distillery
buffalotracedistillery.com
 91
9
9
22
13
Four Pillars
fourpillarsgin.com.au
 85
8
12
22
14
Hendrick's
hendricksgin.com
 94
9
9
22
15
The Balvenie
thebalvenie.com
 90
9
9
22
16
Woodford Reserve
woodfordreserve.com
 92
9
9
22
17
Glenfiddich
glenfiddich.com
 90
9
9
21
18
Michter's
michters.com
 87
9
9
21
19
M
Monkey 47
monkey47.com
 90
9
9
21
20
F
Foursquare
foursquarerum.com
 82
8
8
20
21
Maker's Mark
makersmark.com
 83
8
8
20
22
Corsair
corsairdistillery.com
 74
7
9
19
23
Leopold Bros.
leopoldbros.com
 77
8
8
19
24
Stranahan’s
stranahans.com
 71
7
10
19
25
Catoctin Creek
catoctincreekdistilling.com
 67
7
7
17
26
Koval
koval-distillery.com
 69
7
7
17
27
Uncle Nearest
unclenearest.com
 71
7
7
17
28
D
Death's Door Spirits
deathsdoorspirits.com
 64
6
6
16
29
Kings County Distillery
kingscountydistillery.com
 66
7
7
16
30
Copper & Kings
copperandkings.com
 58
6
6
15
31
Frey Ranch
freyranch.com
 62
6
6
15
32
Wigle Whiskey
wiglewhiskey.com
 62
6
6
15
33
Bimber
bimberdistillery.co.uk
 52
5
5
13
34
Driftless Glen
driftlessglen.com
 49
5
5
13
35
Journeyman Distillery
journeyman.com
 53
5
5
13
36
R
Ransom Spirits
ransomspirits.net
 44
4
4
11
37
Santa Fe Spirits
santafespirits.com
 42
4
4
11
38
Brough Brothers
broughbrothers.com
 40
4
4
10

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Artisanal Distilleries prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →