Overview Leaderboard Methodology
Industry Report

API Gateways

Platforms that route, secure, monitor, and manage API traffic between clients and backend services for scalability and reliability.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 264
Total responses: 1,355
Top Brand Overall?
Kong
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Amazon
91

Highest score on the LBA metric in this industry.

Authority Leader?
Kong
100

Highest score on the Authority metric in this industry.

TOM Leader?
Kong
100

Highest score on the TOM metric in this industry.

Kong is the default answer in AI responses for API Gateways

When users ask ChatGPT, Claude, or Gemini about API Gateways, Kong is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Amazon is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 34 API Gateways brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Kong
konghq.com
 90
100
100
97
2
Amazon
amazon.com
 91
89
78
86
3
Apigee
apigee.com
 88
68
70
75
4
Microsoft
microsoft.com
 90
54
72
70
5
Tyk
tyk.io
 76
34
73
58
6
NGINX
nginx.com
 89
26
73
56
7
Google
google.com
 85
39
38
50
8
Traefik
traefik.io
 83
8
47
35
9
MuleSoft
mulesoft.com
 79
8
25
27
10
KrakenD
krakend.io
 69
7
25
25
11
Ambassador Edge Stack
getambassador.io
 71
7
22
24
12
Gravitee
gravitee.io
 76
8
18
24
13
Cloudflare
cloudflare.com
 88
9
11
22
14
Envoy Proxy
envoyproxy.io
 84
8
8
20
15
HAProxy
haproxy.com
 82
8
8
20
16
Spring Cloud Gateway
spring.io
 82
8
8
20
17
3scale
3scale.net
 76
8
8
19
18
Gloo Gateway
solo.io
 76
8
8
19
19
Axway
axway.com
 73
7
7
18
20
Ambassador Labs
ambassadorlabs.com
 71
7
7
17
21
Boomi
boomi.com
 69
7
7
17
22
WSO2
wso2.com
 71
7
7
17
23
Apache
apache.org
 65
6
6
16
24
API7.ai
api7.ai
 63
6
6
16
25
Mashery
mashery.com
 65
6
6
16
26
DreamFactory
dreamfactory.com
 55
6
6
14
27
Sensedia
sensedia.com
 54
5
5
14
28
Akana
akana.com
 51
5
5
13
29
Express Gateway
express-gateway.io
 37
4
4
10
30
Zuplo
zuplo.com
 37
4
4
10
31
O
Ocelot
ocelotapi.com
 34
3
3
9
32
Fusio
fusio-project.org
 29
3
3
8
33
CA Service Desk Manager
broadcom.com
 27
3
3
7
34
Nevatech
nevatech.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 264 shared API Gateways prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 264 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →