Overview Leaderboard Methodology
Industry Report

Anti-Dandruff & Scalp Treatments

Medicated and targeted shampoos and scalp treatments designed to treat dandruff, seborrheic dermatitis, and related scalp conditions.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
Nizoral
90/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Kérastase
87

Highest score on the LBA metric in this industry.

Authority Leader?
Nizoral
97

Highest score on the Authority metric in this industry.

TOM Leader?
Nizoral
100

Highest score on the TOM metric in this industry.

Nizoral is the default answer in AI responses for Anti-Dandruff & Scalp Treatments

Nizoral and Head & Shoulders together dominate AI responses for Anti-Dandruff & Scalp Treatments. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 32 Anti-Dandruff & Scalp Treatments brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Nizoral
nizoral.com
 76
97
100
90
2
Head & Shoulders
headandshoulders.com
 81
89
96
88
3
Neutrogena
neutrogena.com
 81
62
84
75
4
Selsun Blue
selsunblue.com
 74
39
66
57
5
Vanicream
vanicream.com
 61
19
28
32
6
D
DHS
dhsshampoo.com
 34
16
55
31
7
Dove
dove.com
 74
7
39
30
8
D
DHS Zinc Shampoo
dhsbrands.com
 43
9
28
23
9
Briogeo
briogeohair.com
 72
7
14
21
10
Kérastase
kerastase.com
 87
9
9
21
11
Ducray
ducray.com
 79
8
8
19
12
Vichy
vichy.com
 77
8
8
19
13
As I Am
asiamnaturally.com
 73
7
7
18
14
Eucerin
eucerin.com
 70
7
7
17
15
Davines
davines.com
 65
7
7
16
16
La Roche-Posay Kerium
laroche-posay.com
 66
7
7
16
17
Aveda
aveda.com
 60
6
6
15
18
Bioderma Nodé
bioderma.com
 62
6
6
15
19
Denorex
denorex.com
 59
6
6
15
20
Sachajuan
sachajuan.com
 58
6
6
15
21
Sebamed
sebamed.com
 62
6
6
15
22
The Body Shop
thebodyshop.com
 61
6
6
15
23
Avalon Organics
avalonorganics.com
 56
6
6
14
24
Dermarest
dermarest.com
 54
5
5
14
25
DS Laboratories
dslaboratories.com
 57
6
6
14
26
Happy Cappy
happycappyshampoo.com
 55
5
5
14
27
Philip Kingsley
philipkingsley.com
 58
6
6
14
28
Jupiter
hellojupiter.com
 54
5
5
13
29
Polytar
polytar.co.uk
 42
4
4
11
30
Scalpicin
scalpicin.com
 39
4
4
10
31
C
Capasal
capsal.co.uk
 29
3
3
8
32
S
Sebcur
sebcur.co.za
 7
1
1
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Anti-Dandruff & Scalp Treatments prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →