Overview Leaderboard Methodology
Industry Report

Alternative Short-Term Lodging Platforms

Platforms offering non-traditional short-term stays such as boutique homes, unique properties, hostels, and peer-to-peer lodging alternatives to hotels.

Brands tracked: 40
Brands analyzed: 40
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 305
Total responses: 1,574
Top Brand Overall?
Airbnb
94/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Airbnb
95

Highest score on the LBA metric.

Authority Leader?
Airbnb
87

Highest score on the Authority metric.

TOM Leader?
Airbnb
100

Highest score on the TOM metric.

Airbnb is the default answer in AI responses for Alternative Short-Term Lodging Platforms

When users ask ChatGPT, Claude, or Gemini about Alternative Short-Term Lodging Platforms, Airbnb is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Booking.com is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 40 Alternative Short-Term Lodging Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Airbnb
airbnb.com
 95
87
100
94
2
Booking.com
booking.com
 88
69
77
77
3
Vrbo
vrbo.com
 70
69
90
76
4
Sonder
sonder.com
 67
17
51
39
5
Expedia
expedia.com
 73
21
31
37
6
Plum Guide
plumguide.com
 73
9
52
32
7
Hipcamp
hipcamp.com
 66
10
32
28
8
B
Blueground
blueground.com
 68
7
26
23
9
Hostelworld
hostelworld.com
 76
8
17
22
10
Hotels.com
hotels.com
 78
4
9
14
11
Google
google.com
 10
9
8
9
12
Furnished Finder
furnishedfinder.com
 64
0
5
5
13
Homestay
homestay.com
 40
0
18
3
14
Agoda
agoda.com
 78
0
16
2
15
Canopy & Stars
canopyandstars.co.uk
 66
0
6
2
16
Glamping Hub
glampinghub.com
 57
0
23
2
17
Selina
selina.com
 54
0
7
2
18
TrustedHousesitters
trustedhousesitters.com
 68
0
6
2
19
Vacasa
vacasa.com
 66
0
5
2
20
CoolStays
coolstays.com
 40
0
4
1
21
Flatio
flatio.com
 41
0
3
1
22
HomeToGo
hometogo.com
 62
0
2
1
23
Kid & Coe
kidandcoe.com
 58
0
1
1
24
misterb&b
misterbandb.com
 68
0
2
1
25
onefinestay
onefinestay.com
 58
0
5
1
26
Bachcare
bachcare.co.nz
 52
0
0
0
27
Belvilla
belvilla.com
 46
0
0
0
28
Casamundo
casamundo.com
 45
0
0
0
29
Couchsurfing
couchsurfing.com
 73
0
0
0
30
Holiday Lettings
holidaylettings.co.uk
 42
0
0
0
31
Holidu
holidu.com
 55
0
0
0
32
HomeExchange
homeexchange.com
 65
0
0
0
33
Interhome
interhome.com
 56
0
0
0
34
Marriott Hotels
marriott.com
 91
0
0
0
35
Oliver's Travels
oliverstravels.com
 66
0
0
0
36
Outsite
outsite.co
 46
0
0
0
37
Stayz
stayz.com.au
 52
0
0
0
38
Sykes Holiday Cottages
sykescottages.co.uk
 58
0
0
0
39
Top Villas
topvillas.com
 55
0
0
0
40
Wander
wander.com
 58
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 305 shared Alternative Short-Term Lodging Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 305 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →