Overview Leaderboard Methodology
Industry Report

Ad-Supported Streamers

Video streaming services that offer subscription tiers or free-access models monetized primarily through advertising alongside on-demand content.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Tubi
85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Netflix
100

Highest score on the LBA metric in this industry.

Authority Leader?
Tubi
84

Highest score on the Authority metric in this industry.

TOM Leader?
Tubi
97

Highest score on the TOM metric in this industry.

Tubi is the default answer in AI responses for Ad-Supported Streamers

Tubi and Pluto TV together dominate AI responses for Ad-Supported Streamers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 36 Ad-Supported Streamers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Tubi
tubitv.com
 74
84
97
85
2
Pluto TV
pluto.tv
 75
75
83
77
3
The Roku Channel
roku.com
 76
48
72
64
4
Hulu
hulu.com
 84
39
48
54
5
Peacock
peacocktv.com
 81
32
52
52
6
Netflix
netflix.com
 100
31
27
45
7
Plex
plex.com
 83
17
54
43
8
Amazon
amazon.com
 96
13
50
42
9
Max
max.com
 85
21
38
42
10
Disney+
disneyplus.com
 93
20
33
40
11
Paramount+
paramountplus.com
 81
15
36
37
12
Prime Video
primevideo.com
 76
8
18
24
13
Xumo Play
xumo.com
 49
5
39
24
14
C
Crackle
crackle.com
 51
5
36
23
15
Samsung TV Plus
samsungtvplus.com
 72
7
15
22
16
Sling Freestream
sling.com
 55
5
21
20
17
YouTube TV
youtube.com
 84
8
8
20
18
Channel 4
channel4.com
 74
7
7
18
19
MX Player
mxplayer.in
 69
7
7
17
20
9Now
9now.com.au
 66
7
7
16
21
ITVX
itvx.com
 63
6
6
16
22
SBS On Demand
sbs.com.au
 66
7
7
16
23
Viu
viu.com
 64
6
6
16
24
ViX
vix.com
 64
6
6
16
25
CBC Gem
cbc.ca
 62
6
6
15
26
TVNZ+
tvnz.co.nz
 61
6
6
15
27
10 Play
10play.com.au
 57
6
6
14
28
Joyn
joyn.de
 55
5
5
14
29
CTV
ctv.ca
 51
5
5
13
30
france.tv
france.tv
 52
5
5
13
31
DistroTV
distrotv.com
 48
5
5
12
32
Haystack News
haystack.tv
 49
5
5
12
33
Rakuten TV
rakuten.tv
 47
5
5
12
34
M6+
m6plus.fr
 39
4
4
10
35
T
TCL Channel
tclchannel.com
 29
3
3
8
36
U
u.co.uk
 5
0
0
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Ad-Supported Streamers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →