Overview Leaderboard Methodology
Industry Report

Ad-Supported Streamers

Video streaming services that offer subscription tiers or free-access models monetized primarily through advertising alongside on-demand content.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Tubi
84/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Netflix
100

Highest score on the LBA metric.

Authority Leader?
Tubi
84

Highest score on the Authority metric.

TOM Leader?
Tubi
97

Highest score on the TOM metric.

Tubi leads the Ad-Supported Streamers category in AI responses

Tubi is the most consistently-surfaced brand when users ask AI assistants about Ad-Supported Streamers, but not to the point of monopolising the conversation. Pluto TV and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 36 Ad-Supported Streamers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Tubi
tubitv.com
 74
84
97
84
2
Pluto TV
pluto.tv
 75
75
83
77
3
The Roku Channel
roku.com
 76
48
70
63
4
Hulu
hulu.com
 84
39
48
54
5
Peacock
peacocktv.com
 81
32
52
51
6
Netflix
netflix.com
 100
31
27
44
7
Plex
plex.com
 83
17
54
42
8
Max
max.com
 85
21
38
41
9
Disney+
disneyplus.com
 93
17
33
37
10
Paramount+
paramountplus.com
 81
15
36
36
11
Amazon
amazon.com
 96
9
47
35
12
Xumo Play
xumo.com
 49
5
39
21
13
Prime Video
primevideo.com
 76
3
18
15
14
C
Crackle
crackle.com
 51
1
36
14
15
YouTube TV
youtube.com
 84
3
7
13
16
Samsung TV Plus
samsungtvplus.com
 72
0
15
2
17
Sling Freestream
sling.com
 55
0
17
2
18
Haystack News
haystack.tv
 49
0
1
1
19
10 Play
10play.com.au
 57
0
0
0
20
9Now
9now.com.au
 66
0
0
0
21
CBC Gem
cbc.ca
 62
0
0
0
22
Channel 4
channel4.com
 74
0
0
0
23
CTV
ctv.ca
 51
0
0
0
24
DistroTV
distrotv.com
 48
0
0
0
25
france.tv
france.tv
 52
0
0
0
26
ITVX
itvx.com
 63
0
0
0
27
Joyn
joyn.de
 55
0
0
0
28
M6+
m6plus.fr
 39
0
0
0
29
MX Player
mxplayer.in
 69
0
0
0
30
Rakuten TV
rakuten.tv
 47
0
0
0
31
SBS On Demand
sbs.com.au
 66
0
0
0
32
T
TCL Channel
tclchannel.com
 29
0
0
0
33
TVNZ+
tvnz.co.nz
 61
0
0
0
34
U
u.co.uk
 5
0
0
0
35
Viu
viu.com
 64
0
0
0
36
ViX
vix.com
 64
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Ad-Supported Streamers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →