Overview Leaderboard Methodology
Industry Report

Activewear Brands

Brands producing performance-focused everyday athletic clothing and lifestyle pieces for training and casual wear.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Lululemon
86/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Nike
100

Highest score on the LBA metric.

Authority Leader?
Lululemon
64

Highest score on the Authority metric.

TOM Leader?
Lululemon
100

Highest score on the TOM metric.

Lululemon is the default answer in AI responses for Activewear Brands

When users ask ChatGPT, Claude, or Gemini about Activewear Brands, Lululemon is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Nike is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 36 Activewear Brands brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Lululemon
lululemon.com
 98
64
100
86
2
Nike
nike.com
 100
51
84
75
3
Athleta
athleta.com
 87
36
51
54
4
Vuori
vuori.com
 75
26
74
52
5
adidas
adidas.com
 97
16
61
46
6
Under Armour
underarmour.com
 69
20
58
43
7
Alo Yoga
aloyoga.com
 84
11
71
40
8
Gymshark
gymshark.com
 82
3
52
23
9
Old Navy
oldnavy.com
 70
22
7
22
10
Patagonia
patagonia.com
 96
17
4
19
11
CRZ Yoga
crzyoga.com
 59
5
10
14
12
Girlfriend Collective
girlfriend.com
 71
25
1
13
13
Beyond Yoga
beyondyoga.com
 77
2
12
12
14
Outdoor Voices
outdoorvoices.com
 67
0
31
3
15
Fabletics
fabletics.com
 70
0
13
2
16
Rhone
rhone.com
 68
0
11
2
17
Sweaty Betty
sweatybetty.com
 70
0
9
2
18
Ten Thousand
tenthousand.cc
 72
0
8
2
19
Tracksmith
tracksmith.com
 75
0
7
2
20
Varley
varley.com
 60
0
10
2
21
2XU
2xu.com
 77
0
0
1
22
Adanola
adanola.com
 53
0
3
1
23
Free People Movement
freepeople.com
 69
0
1
1
24
P.E Nation
pe-nation.com
 70
0
3
1
25
TALA
tala.co
 68
0
1
1
26
Year of Ours
yearofours.com
 44
0
2
1
27
Alphalete
alphaleteathletics.com
 68
0
0
0
28
Carbon38
carbon38.com
 70
0
0
0
29
Halara
thehalara.com
 58
0
0
0
30
LNDR
lndr.com
 34
0
0
0
31
Maaree
maaree.com
 41
0
0
0
32
NOBULL
nobullproject.com
 68
0
0
0
33
Onzie
onzie.com
 53
0
0
0
34
Set Active
setactive.co
 72
0
0
0
35
Spiritual Gangster
spiritualgangster.com
 68
0
0
0
36
Splits59
splits59.com
 58
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Activewear Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →