Overview Leaderboard Methodology
Industry Report

Account-Based Marketing Tools

Tools designed to target, engage, and measure marketing and sales efforts at specific high-value accounts using personalized content and orchestration.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
6sense
89/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Clearbit
87

Highest score on the LBA metric in this industry.

Authority Leader?
Demandbase
96

Highest score on the Authority metric in this industry.

TOM Leader?
6sense
100

Highest score on the TOM metric in this industry.

6sense is the default answer in AI responses for Account-Based Marketing Tools

6sense and Demandbase together dominate AI responses for Account-Based Marketing Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 36 Account-Based Marketing Tools brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
6sense
6sense.com
 76
94
100
89
2
Demandbase
demandbase.com
 73
96
98
88
3
RollWorks
rollworks.com
 69
52
86
68
4
HubSpot
hubspot.com
 86
36
67
60
5
Terminus
terminus.com
 64
31
84
55
6
ZoomInfo
zoominfo.com
 84
22
73
52
7
Clearbit
clearbit.com
 87
10
43
36
8
Salesforce
salesforce.com
 82
13
38
35
9
Bombora
bombora.com
 70
8
56
34
10
LinkedIn Learning
linkedin.com
 71
7
56
33
11
Mutiny
mutinyhq.com
 72
7
34
28
12
PathFactory
pathfactory.com
 66
7
40
28
13
Madison Logic
madisonlogic.com
 63
6
27
24
14
Apollo
apollo.io
 81
8
14
23
15
Metadata
metadata.io
 69
7
19
23
16
Outreach
outreach.io
 84
8
11
22
17
Drift
drift.com
 87
9
9
21
18
Salesloft
salesloft.com
 81
8
10
21
19
Qualified
qualified.com
 78
8
8
19
20
LeanData
leandata.com
 75
8
8
18
21
Sendoso
sendoso.com
 73
7
7
18
22
Leadfeeder
leadfeeder.com
 68
7
7
17
23
Uberflip
uberflip.com
 63
6
9
17
24
Folloze
folloze.com
 65
7
7
16
25
Albacross
albacross.com
 60
6
6
15
26
Vainu
vainu.com
 61
6
6
15
27
Alyce
alyce.com
 56
6
6
14
28
T
Triblio
triblio.com
 55
6
6
14
29
Turtl
turtl.co
 54
5
5
14
30
DemandScience
demandscience.com
 52
5
5
13
31
Influ2
influ2.com
 51
5
5
13
32
Jabmo
jabmo.com
 38
4
4
10
33
N.Rich
nrich.io
 39
4
4
10
34
MRP
mrpdata.com
 32
3
3
9
35
Hushly
hushly.com
 26
3
3
7
36
Kwanzoo
kwanzoo.com
 27
3
3
7

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Account-Based Marketing Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →