Industry Report

Account-Based Marketing Tools

Tools designed to target, engage, and measure marketing and sales efforts at specific high-value accounts using personalized content and orchestration.

Brands tracked: 36

Brands analyzed: 36

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 281

Total responses: 1,435

Top Brand Overall?

6sense

89/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Clearbit

Highest score on the LBA metric.

Authority Leader?

Demandbase

Highest score on the Authority metric.

TOM Leader?

6sense

100

Highest score on the TOM metric.

6sense is the default answer in AI responses for Account-Based Marketing Tools

6sense and Demandbase together dominate AI responses for Account-Based Marketing Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

#	Brand	LBA	Authority	TOM	Overall
1	6sense 6sense.com	76	94	100	89
2	Demandbase demandbase.com	73	96	98	88
3	RollWorks rollworks.com	69	52	86	67
4	HubSpot hubspot.com	86	36	67	59
5	Terminus terminus.com	64	31	84	55
6	ZoomInfo zoominfo.com	84	22	73	51
7	Clearbit clearbit.com	87	10	43	34
8	Salesforce salesforce.com	82	13	38	34
9	Bombora bombora.com	70	8	56	32
10	Apollo apollo.io	81	6	14	19
11	Mutiny mutinyhq.com	72	3	34	19
12	Outreach outreach.io	84	2	11	13
13	PathFactory pathfactory.com	66	1	40	13
14	Salesloft salesloft.com	81	2	10	11
15	Madison Logic madisonlogic.com	63	0	27	3
16	LeanData leandata.com	75	0	5	2
17	Metadata metadata.io	69	0	19	2
18	Uberflip uberflip.com	63	0	9	2
19	Albacross albacross.com	60	0	4	1
20	Drift drift.com	87	0	0	1
21	Jabmo jabmo.com	38	0	4	1
22	Leadfeeder leadfeeder.com	68	0	0	1
23	N.Rich nrich.io	39	0	0	1
24	Qualified qualified.com	78	0	0	1
25	T Triblio triblio.com	55	0	1	1
26	A Alyce alyce.com	56	0	0	0
27	DemandScience demandscience.com	52	0	0	0
28	Folloze folloze.com	65	0	0	0
29	Hushly hushly.com	26	0	0	0
30	Influ2 influ2.com	51	0	0	0
31	Kwanzoo kwanzoo.com	27	0	0	0
32	LinkedIn Learning linkedin.com	71	0	0	0
33	MRP mrpdata.com	32	0	0	0
34	Sendoso sendoso.com	73	0	0	0
35	Turtl turtl.co	54	0	0	0
36	Vainu vainu.com	61	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Account-Based Marketing Tools

6sense is the default answer in AI responses for Account-Based Marketing Tools

Brand Leaderboard All 36 Account-Based Marketing Tools brands ranked

How is this calculated? Methodology

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