Geometric mean of LBA, Authority and TOM. Penalises any single weak metric.
What the model believes about The North Face without web search.
Frequency × prominence across organic category prompts.
Measures what GPT-5 believes about The North Face from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows The North Face is firmly in the model's "outdoor performance brand" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best outdoor performance brands for hiking and trail running? | 0 | 4/5 | 3, 10, 5, 3 |
| Which brands make the most durable outdoor performance clothing? | 0 | 2/5 | 3, 6 |
| What are the top outdoor apparel brands for all-weather adventure? | 320 | 5/5 | 3, 3, 3, 3, 3 |
| Which outdoor performance brands are most recommended for layering systems? | 0 | 4/5 | 7, 6, 7, 5 |
| What are the most popular brands for weather-resistant outdoor clothing? | 0 | 5/5 | 2, 1, 2, 2, 2 |
| What outdoor brands are best for hiking gear clothing? | 320 | 3/5 | 7, 7, 3 |
| Which brands are known for high-performance outdoor apparel? | 0 | 5/5 | 3, 3, 3, 3, 3 |
| What are the best outdoor clothing brands for cold weather adventure? | 0 | 5/5 | 3, 3, 3, 3, 3 |
| Which brands are best for technical outdoor apparel? | 0 | 5/5 | 7, 9, 4, 3, 9 |
| What are the best brands for trail running clothes? | 10 | 2/5 | 8, 5 |
| Which outdoor apparel brands are best for mountain adventures? | 0 | 4/5 | 3, 3, 3, 5 |
| What are the most trusted outdoor performance clothing brands? | 0 | 5/5 | 3, 3, 3, 3, 3 |
| Which brands make lightweight outdoor performance gear? | 0 | 4/5 | 8, 4, 9, 10 |
| What are the best premium outdoor apparel brands? | 0 | 5/5 | 3, 3, 3, 3, 4 |
| What brands should I look at for adventure-ready clothing? | 90 | 5/5 | 6, 9, 8, 3, 6 |
This report focuses on Outdoor Performance Apparel because that is where The North Face scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
Your Authority is low across category queries. Users asking about your category do not see you. Priority: get listed in "best of" and "top N" articles for your category on domains with strong training-data crawl presence.
+10 to +25 on AuthorityYou score 25 on recall but only 10 on retrieval (gap of +14.8). Training-data authority is outpacing your current web footprint. Publish fresh, well-cited content to keep search-augmented responses including your brand.
Close the fragility gapYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBACore TOM is strong. Watch for specific differentiators (slogans, signature products) that appear in only some iterations. Push those into training-data-crawled headlines.
Maintain / refine TOMOther brands in the Outdoor Performance Apparel industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 12:28 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.