Measures what GPT-5 believes about PayFit from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows PayFit is firmly in the model's "payroll service" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best payroll service providers for small businesses? | 880 | 0/5 | — |
| What are the top payroll service companies for employers? | 10 | 0/5 | — |
| Which payroll service is most recommended? | 0 | 0/5 | — |
| What are the most popular payroll service options? | 0 | 0/5 | — |
| What payroll service brands should I consider? | 0 | 0/5 | — |
| What are the best online payroll services? | 170 | 0/5 | — |
| What payroll service is best for startups? | 0 | 0/5 | — |
| What are the best payroll services for growing businesses? | 0 | 0/5 | — |
| What are the best full-service payroll providers? | 10 | 0/5 | — |
| Which payroll services have the best reviews? | 0 | 0/5 | — |
| What are the best payroll companies for small teams? | 0 | 0/5 | — |
| What payroll service do most businesses use? | 0 | 0/5 | — |
| What are the leading payroll service providers? | 0 | 0/5 | — |
| What are the best payroll services for employers? | 0 | 0/5 | — |
| What payroll service options are best for companies? | 0 | 0/5 | — |
This report focuses on Payroll & Payroll Tax Services because that is where PayFit scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
Your Authority is low across category queries. Users asking about your category do not see you. Priority: get listed in "best of" and "top N" articles for your category on domains with strong training-data crawl presence.
+10 to +25 on AuthorityThe model knows your brand when asked directly (LBA > 0) but never volunteers you in category queries. You are outside the model's go-to list. Co-mention density with established category leaders is the single biggest lever: get listed in "Top 10 X" articles alongside the brands the model currently names.
+10 to +30 on TOM over 12-18 monthsYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBAOther brands in the Payroll & Payroll Tax Services industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 22, 2026 at 8:52 PM
Click a prompt to expand its responses. 210 total responses across 72 prompts.