Geometric mean of LBA, Authority and TOM. Penalises any single weak metric.
What the model believes about Mullvad without web search.
Frequency × prominence across organic category prompts.
Measures what GPT-5 believes about Mullvad from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows Mullvad is firmly in the model's "VPN service" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best VPN services right now? | 9,900 | 5/5 | 5, 5, 5, 5, 5 |
| What are the top VPN services for most people? | 1,600 | 5/5 | 5, 5, 5, 5, 5 |
| What are the most recommended VPN services? | 9,900 | 5/5 | 1, 1, 1, 1, 5 |
| Which VPN service is best overall? | 9,900 | 2/5 | 2, 2 |
| What are the best VPN options for privacy? | 70 | 5/5 | 1, 1, 1, 1, 1 |
| Which VPN services are worth paying for? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the most popular VPN services? | 1,600 | 5/5 | 7, 7, 7, 7, 7 |
| What VPN services do people recommend for everyday use? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the best VPN services for beginners? | 70 | 0/5 | — |
| Which VPN services have the best reviews? | 140 | 5/5 | 5, 5, 5, 5, 1 |
| What are the best VPN services for streaming? | 5,400 | 0/5 | — |
| What are the best VPN services for security? | 170 | 5/5 | 1, 1, 1, 1, 2 |
| Which VPN services are most reliable? | 110 | 5/5 | 5, 1, 1, 1, 1 |
| What are the best VPN services to try? | 0 | 5/5 | 1, 5, 5, 5, 5 |
| What are the best VPN services for mobile devices? | 1,000 | 3/5 | 5, 5, 5 |
This report focuses on VPN Services because that is where Mullvad scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
You score 56 on recall but only 24 on retrieval (gap of +32.0). Training-data authority is outpacing your current web footprint. Publish fresh, well-cited content to keep search-augmented responses including your brand.
Close the fragility gapYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBACore TOM is strong. Watch for specific differentiators (slogans, signature products) that appear in only some iterations. Push those into training-data-crawled headlines.
Maintain / refine TOMOther brands in the VPN Services industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 2:10 PM
Click a prompt to expand its responses. 210 total responses across 72 prompts.