ColourPop

{"familiarity":8,"justification":"I know ColourPop well as a mass-market beauty brand, including its eyeshadow palettes and eyeliners, frequent launches, affordable pricing, and positioning against similarly priced makeup brands."}

{"familiarity":8,"justification":"I know ColourPop well as a mass-beauty brand, including its popular eyeshadow palettes, single shadows, and eyeliners, along with its affordable pricing and trend-driven positioning."}

{ "familiarity": 8, "justification": "I know ColourPop well as an affordable makeup brand with strong eyeshadow and eyeliner offerings, though not at a highly granular product-spec level." }

{"familiarity":8,"justification":"I know ColourPop fairly well in eyeshadow and eyeliner, including its affordable positioning, wide shade range, and fast-moving trend-driven product releases."}

{ "familiarity": 8, "justification": "I know ColourPop well as a mass-market beauty brand with widely known eyeshadows and eyeliners, including its product style, affordability, and broad competitor positioning." }

ColourPop is known for affordable, trend-driven makeup with a huge range of products—especially eyeshadows, lip products, and collaborations. It’s also known for fast product launches and playful, colorful packaging.

ColourPop is best known for affordable, trendy makeup—especially its highly pigmented eyeshadows, lip products, and frequent limited-edition collaborations.

ColourPop is known for affordable, trendy makeup with lots of fast-moving launches—especially highly pigmented eyeshadows, lip products, blushes, and collaborations.

ColourPop is known for affordable, trendy makeup with lots of launches, especially bold lip products, eyeshadow palettes, highlighters, and collaborations.

ColourPop is known for affordable, trend-driven makeup with a huge range of products—especially highly pigmented eyeshadows, lip products, and frequent limited-edition collaborations.

ColourPop’s main strengths are: very affordable pricing, trendy and frequent product launches, strong color payoff, a wide shade range (especially in complexion and lip products), and fun collaborations/brand storytelling. It’s also popular for being accessible and good for experimenting with new looks without spending much. Main weaknesses: product quality can be inconsistent across formulas, some launches feel rushed or repetitive, packaging is often considered basic, and the fast release cycle can make the brand feel less premium. Some customers also dislike that certain limited editions sell out quickly or are hard to track down.

ColourPop’s main strengths are its very affordable prices, huge product variety, fast trend-driven launches, and generally strong pigment/performance for the cost. It’s also known for fun, youthful branding and frequent collaborations. Main weaknesses: quality can be inconsistent across products, some launches feel rushed or repetitive, packaging is usually basic, and the constant release cycle can create oversaturation and reduce excitement. Some customers also find customer service and product availability less reliable than higher-end brands.

ColourPop’s main strengths are: - Very affordable pricing for trendy makeup - Fast product launches and frequent new collections - Strong shade variety, especially for colorful products and eye/face makeup - Good pigmentation and generally solid performance for the price - Strong social media presence and collaborations that keep the brand relevant Main weaknesses are: - Product quality can be inconsistent across launches and categories - Fast fashion–style release cycle can feel repetitive or overwhelming - Packaging is often seen as basic or less durable than higher-end brands - Some formulas may not suit all skin types, especially more sensitive users - Limited prestige appeal compared with premium brands Overall: ColourPop is strongest as a trend-driven, budget-friendly brand, but it can be less reliable and less premium-feeling than some competitors.

ColourPop’s main strengths are: - Very affordable pricing - Huge range of colors, finishes, and trendy launches - Generally good performance for the price, especially eyeshadows and lip products - Fast product turnaround and strong social-media appeal - Vegan and cruelty-free positioning on many products Main weaknesses are: - Product quality can be inconsistent between launches and formulas - Packaging is often basic and less premium - Fast release pace can feel overwhelming and lead to too many similar products - Some products have shorter wear time or weaker formula consistency than higher-end brands - Limited prestige/luxury appeal compared with more expensive competitors

ColourPop’s main strengths are: - Affordable pricing with trend-driven products - Very wide shade range and frequent new launches - Strong color payoff and playful, Instagram-friendly branding - Good variety across eyes, lips, cheeks, and collaborations Main weaknesses are: - Product overload can feel overwhelming and inconsistent - Some formulas are hit-or-miss, especially across different launches - Packaging is often simple and less premium - Fast release pace can create quality-control and inventory issues Overall: strong value and variety, but not always the most consistent or premium brand.

ColourPop is a good fit for people who want trendy, affordable makeup with lots of color options and frequent new releases. It’s especially appealing to beginners, makeup enthusiasts, and anyone who likes playful, experimental looks without spending a lot. People may want to avoid it if they prefer very minimalist, luxury, or highly curated brands, or if they’re sensitive to ingredient changes, packaging inconsistencies, or possible quality variation across products. Also, if you want the most long-wearing, professional-grade performance across every item, you may prefer higher-end brands with more consistent formulas.

ColourPop is a good fit for people who want affordable, trendy makeup with lots of variety—especially if you like experimenting with new finishes, colors, and limited-edition launches. It’s often best for everyday makeup users, beginners on a budget, and fans of playful, highly pigmented products. People who may want to avoid it include those with very sensitive skin, if they’re prone to irritation from fragrance or certain ingredients, or if they prefer simple, minimalist formulas and long-wearing luxury-quality packaging. Also, if you want a very curated, low-clutter routine or the most premium feel, ColourPop may not be the best match.

ColourPop is a good fit for people who want trendy, affordable makeup with lots of shade and finish options, especially if you like experimenting often or buying fun limited-edition collections. It’s also popular with beginners because the price point is low. People who should avoid it: anyone with very sensitive or reactive skin, ingredient sensitivities, or a strong preference for very minimal, fragrance-free, ultra-clean formulas. Also avoid it if you want luxury packaging, the longest wear, or the most premium ingredient experience—ColourPop is more value-and-variety than high-end performance.

ColourPop is a good fit for people who want trendy, affordable makeup, lots of shade options, and enjoy experimenting with new products and finishes. It’s especially appealing to beginners, makeup lovers on a budget, and fans of colorful, playful looks. People who may want to avoid it include those with very sensitive skin, anyone who prefers minimal-ingredient or fragrance-free formulas, and shoppers looking for ultra-luxury packaging or long-wear pro-grade performance across every product. As with any brand, patch testing is smart if you’re prone to irritation.

ColourPop is a good fit for people who want trendy, affordable, highly pigmented makeup and enjoy trying lots of colors and finishes. It’s especially appealing for makeup beginners, makeup lovers on a budget, and people who like frequent launches and collaborations. People who may want to avoid it include those with very sensitive skin or eyes, anyone who needs ultra-gentle or fragrance-free formulas, and shoppers who prefer luxury packaging, longwear performance, or a more minimalist product line. As with any cosmetics brand, patch testing is smart if you’re prone to irritation.

ColourPop is usually positioned as a fast-moving, trend-driven, ultra-affordable makeup brand. Compared with its main competitors: - e.l.f.: Both are budget-friendly and trend-savvy, but e.l.f. is broader and stronger in skincare + complexion staples, while ColourPop is more makeup-centric and often more playful with launches. - NYX: Similar drugstore price point and colorful product range, but NYX is more established in pro/artistry basics; ColourPop tends to feel more modern, with flashier collabs and faster trend turnaround. - Morphe: ColourPop is generally seen as more consistent in quality and better on price; Morphe leaned more toward influencer-led palettes and brushes, while ColourPop has a stronger all-around formula reputation. - Maybelline/L’Oréal: Those brands are more mass-market and traditional, with wider retail reach and more classic staples; ColourPop is more niche, trend-forward, and online/community-driven. - Wet n Wild: Often even cheaper, but usually perceived as more hit-or-miss; ColourPop is typically viewed as a step up in packaging and formula consistency. Overall, ColourPop’s edge is value + frequent launches + strong pigment + fun collabs. Its weaknesses versus bigger competitors are less prestige, less broad global retail presence, and occasional launch fatigue.

ColourPop is generally positioned as an affordable, trend-driven indie brand. Compared with its main competitors: - e.l.f.: e.l.f. is usually stronger for complexion staples, skincare-makeup hybrids, and broad “drugstore-hero” value. ColourPop tends to be better known for color cosmetics, especially shadows, lip products, and fun collabs. - NYX: NYX is similar in price and trend focus, but ColourPop often feels more cohesive and formula-forward in eyes and cheek products, while NYX has a broader pro-style assortment and more staple items. - Morphe: Morphe is often compared on color and influencer appeal, but ColourPop usually has better overall brand identity and more consistent everyday affordability; Morphe is more brush/palette-centric. - Sephora indie brands (like Huda, Rare Beauty, etc.): ColourPop is much cheaper, but those brands usually win on luxury feel, packaging, and in some cases formula refinement. Overall, ColourPop’s strengths are low prices, frequent launches, playful collections, and strong eye products. Its weaknesses are that quality can be inconsistent across launches and the huge release schedule can feel overwhelming.

ColourPop sits in the budget-to-mass beauty space, and its main edge is fast-moving trend launches, strong pigment, and a very low price point. Compared with e.l.f., ColourPop is usually more color-cosmetics focused and trend-driven, while e.l.f. tends to be more “clean,” everyday, and skincare/makeup hybrid. Versus NYX, ColourPop often feels a bit more playful and formula-forward in shadows and cheek products, though NYX has broader retail reach and more classic staples. Compared with Morphe, ColourPop is generally cheaper and more consistent for singles and collections, while Morphe is more brush-/artist-influenced and palette-centric. Against Maybelline and L’Oréal, ColourPop is less drugstore-mainstream but often more adventurous in shade selection and packaging. Overall: ColourPop is best for affordable, trendy, highly pigmented color makeup; competitors may beat it on broad availability, simplicity, or everyday basics.

ColourPop is generally seen as a fast-moving, affordable color cosmetics brand that competes most directly with brands like e.l.f., NYX, Morphe, and sometimes mid-tier trend brands like Glossier or Fenty on certain categories. Compared with e.l.f. and NYX: ColourPop is usually more trend-driven and has stronger emphasis on playful launches, eyeshadow, and lip color. e.l.f. often wins on mass-market staples and value; NYX is strong in pro-style variety and accessibility. Compared with Morphe: ColourPop is often considered more consistent in formula quality and more relevant in product innovation, while Morphe historically leaned on influencer-driven palettes and tools. Compared with Fenty Beauty: ColourPop is much cheaper and broader in quick-launch variety, but Fenty is stronger in prestige, brand image, and complexion product reputation. Compared with Glossier: ColourPop is the opposite end of the spectrum—more colorful, product-heavy, and budget-friendly, while Glossier focuses on minimal, skin-first aesthetics. Overall, ColourPop’s main advantages are price, shade variety, frequent launches, and fun color stories. Its drawbacks are less prestige, packaging that feels more budget-oriented, and sometimes inconsistent performance across launches.

ColourPop is generally seen as a fast-moving, trend-driven affordable makeup brand. Compared with main competitors like e.l.f. and NYX, ColourPop usually offers more frequent limited-edition launches, stronger color variety, and more playful packaging, while e.l.f. often wins on ultra-budget staples and NYX on pro-style basics and broad retail availability. Against Morphe, ColourPop tends to feel more consistent in product quality and more affordable, while Morphe is better known for brushes and influencer-style palettes. Compared with higher-end “affordable” brands, ColourPop gives more creative shades and collaborations for the price, but less prestige and sometimes less consistency than premium brands. Overall: best for trendy, colorful, low-cost makeup; less ideal if you want minimal, classic, or luxury positioning.

People commonly complain that ColourPop products can be hit-or-miss: some formulas feel dry, patchy, or inconsistent; certain shades don’t match online photos; and packaging can be simple or break easily. Others mention slow shipping, occasional order issues, and that limited-edition items sell out fast.

People commonly complain about ColourPop’s quality being inconsistent, especially with shadows, lip products, and formulas varying by launch. Others mention packaging arriving damaged, shipping delays, and customer service being slow or hard to reach. Some also feel the brand releases too many collections, making it hard to keep up and suggesting some products can feel repetitive or overhyped.

People commonly complain about ColourPop’s inconsistent product quality, shades looking different in person than online, fragile packaging, products breaking easily, and slow or frustrating customer service. Some also mention shipping delays, frequent stock shortages, and occasional formula changes that make beloved products feel different.

People commonly complain about ColourPop’s inconsistent quality control, shades/formulas not matching online swatches, products arriving broken or messy, and customer service/shipping issues. Some also mention temporary product launches, things selling out fast, and packaging that can feel less premium.

People commonly complain about ColourPop’s inconsistent quality control, especially for eyeshadows, glitter, and lip products. Other frequent issues include shipping delays, damaged items, customer service responsiveness, and products drying out or arriving less fresh than expected. Some also mention that shades and textures can be hit-or-miss depending on the formula.

Eyeshadow and eyeliner are typically known for enhancing the eyes—adding color, definition, depth, and drama to eye makeup looks.

Eyeshadow is typically known for adding color, depth, and dimension to the eyelids, while eyeliner is known for defining the eyes and making them look more dramatic or expressive.

Eyeshadow is typically known for adding color, depth, and dimension to the eyelids, while eyeliner is known for defining the eyes and making the lash line look more pronounced.

Eyeshadow and eyeliner are typically known for enhancing the eyes—adding color, definition, depth, and drama. Eyeliner especially helps define the eye shape, while eyeshadow adds dimension and style.

Eyeshadow and eyeliner are typically known for enhancing the eyes—adding color, definition, depth, and emphasis to make them stand out.

For hooded eyes, the best brands are usually the ones with **smudge-proof, long-wear, quick-dry** formulas. **Best eyeliner brands** - **Stila** – *Stay All Day Waterproof Liquid Eyeliner* - **KVD Beauty** – *Tattoo Liner* - **NYX** – *Epic Ink Liner* - **Huda Beauty** – *Life Liner* - **Urban Decay** – *24/7 Glide-On Eye Pencil* **Best eyeshadow brands** - **Makeup by Mario** – very blendable, great for soft definition - **Natasha Denona** – long-wearing, smooth mattes - **Viseart** – excellent for hooded eyes because the mattes are easy to control - **Huda Beauty** – strong pigment and good staying power - **Melt Cosmetics** – bold colors, good if you want a more dramatic look **Best types for hooded eyes** - **Tightline/waterproof pencils** - **Gel liners** - **Matte eyeshadows** - **Cream shadows that set down** (good, but must be truly long-wear) If you want, I can also give you the **best specific products for a lifted hooded-eye look** by budget.

For hooded eyes, the **best brands** are the ones with **easy blending, long wear, and low smudge**: **Eyeshadow brands** - **Makeup by Mario** — especially matte palettes; Allure calls it a top pick for seamless, buildable mattes. ([allure.com](https://www.allure.com/story/best-eye-shadow-for-mature-skin?utm_source=openai)) - **MAC** — a classic for hooded lids because it blends well and has strong matte/neutral options. ([allure.com](https://www.allure.com/story/essential-makeup-brushes-guide?utm_source=openai)) - **Urban Decay** — good if you want primer + shadow that stays put and doesn’t crease easily. ([allure.com](https://www.allure.com/story/best-eye-primers-for-mature-skin?utm_source=openai)) - **Danessa Myricks Beauty** — great for cream-to-powder or color-base products that lock in place. ([allure.com](https://www.allure.com/story/best-eye-primers-for-mature-skin?utm_source=openai)) **Eyeliner brands** - **Victoria Beckham Beauty** — top pick for soft, smudgeable definition that works well on hooded eyes. ([allure.com](https://www.allure.com/story/best-eyeliners-for-older-women?utm_source=openai)) - **Urban Decay** — the 24/7 pencil is creamy, easy to blend, and made for staying power. ([allure.com](https://www.allure.com/story/best-colorful-eyeliners?utm_source=openai)) - **Stila** — one of the best liquid liner brands if you want a clean wing. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **NYX** — best budget-friendly option for precise liquid liner. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **Half Magic** — good for graphic or cat-eye looks with a flexible tip. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) **Quick rule for hooded eyes:** matte shadows + a fluffy but small blending brush work best, and winged liner should be drawn with eyes open so the shape doesn’t disappear into the fold. ([allure.com](https://www.allure.com/story/essential-makeup-brushes-guide?utm_source=openai)) If you want, I can also give you: 1. a **drugstore-only list**, or 2. a **best products by eye look** (natural, smoky, or winged).

For mature skin, look for **creamy, non-drying, blendable formulas** that don’t settle into lines. **Great brands/products:** - **Bobbi Brown Long-Wear Cream Shadow Sticks** — easy to blend, very forgiving - **Laura Mercier Caviar Stick Eye Colour** — smooth, soft-focus finish - **MAC Pro Longwear Paint Pot** — great as a base or one-shadow look - **Charlotte Tilbury Eyes to Mesmerise** — creamy, flattering shimmer - **Tarte Tartelette In Bloom** palette — softer matte shades, good for subtle looks **For eyeliner:** - **Bobbi Brown Long-Wear Gel Eyeliner** - **Clinique Quickliner for Eyes** - **Stila Stay All Day Smudge Stick** - **Lancôme Le Stylo Waterproof** - **Urban Decay 24/7 Glide-On Eye Pencil** **Best tips for mature eyes:** - Choose **satins, soft mattes, or subtle shimmer** - Avoid very **dry, ultra-matte powders** - Brown, bronze, taupe, and plum often look softer than harsh black If you want, I can also give you a **best drugstore** or **best luxury** list.

Yes—these are the brands I’d start with for mature skin: - **Armani Beauty** — great for soft, blendable eyeshadows; its **Eye Tint** is repeatedly picked as a top option for mature skin. ([marieclaire.com](https://www.marieclaire.com/beauty/makeup/best-eyeshadows-for-mature-skin/?utm_source=openai)) - **Dior** — especially good if you want polished palettes with wearable neutrals and smoother blending. ([marieclaire.com](https://www.marieclaire.com/beauty/makeup/best-eyeshadows-for-mature-skin/?utm_source=openai)) - **Ilia** — solid for cream formulas and shadow sticks that are easier on textured lids. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) - **Victoria Beckham Beauty** — a strong eyeliner choice because its **Satin Kajal** is praised for a creamy, soft glide that suits mature eyes. ([allure.com](https://www.allure.com/story/best-mature-beauty-cyber-monday-deals-12-1-2025?utm_source=openai)) - **Clinique** — a good pick for sensitive or mature eyes; its **High Impact Gel Tech Eyeliner** is noted for being creamy and precise. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) - **Almay** — budget-friendly and often recommended for mature or sensitive eyes because of its hypoallergenic, ophthalmologist-tested eye products. ([whowhatwear.com](https://www.whowhatwear.com/beauty/makeup/best-eyeliner-for-older-women?utm_source=openai)) Quick rule of thumb: for mature skin, **creamy, blendable, matte or soft-satin formulas** tend to work best, while very dry or chunky glitter textures can emphasize texture. ([allure.com](https://www.allure.com/story/best-eye-shadow-for-mature-skin?utm_source=openai)) If you want, I can also give you: 1. the **best budget options**, 2. the **best luxury options**, or 3. a **simple eyeshadow + eyeliner routine for mature eyes**.

For oily eyelids, the best bets are **long-wear, waterproof, and smudge-proof** formulas. ### Best eyeliner brands/products - **Stila Stay All Day Waterproof Liquid Eyeliner** - **KVD Beauty Tattoo Liner** - **Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil** - **Maybelline TattooStudio Gel Pencil Liner** - **Charlotte Tilbury Rock ‘N’ Kohl** ### Best eyeshadow brands/products - **Urban Decay Eyeshadow Primer Potion** + any Urban Decay shadows - **NARS Smudge Proof Eyeshadow Base** - **MAC Pro Longwear Paint Pot** - **Bobbi Brown Long-Wear Cream Shadow Stick** - **e.l.f. Putty Primer** for a budget option ### Best overall combo If your lids are very oily, try: **NARS Smudge Proof Eyeshadow Base + Urban Decay 24/7 eyeliner** or **MAC Paint Pot + Stila Stay All Day liner** If you want, I can also give you a **budget**, **mid-range**, and **high-end** shortlist.

For oily eyelids, the safest bets are **long-wear, waterproof, and oil-controlling formulas**—especially eye primers plus crease-resistant shadows/liners. ([allure.com](https://www.allure.com/story/best-eye-shadow-primers?utm_source=openai)) **Best brands/products to try:** - **Urban Decay** — *Eyeshadow Primer Potion*; a classic for crease-free, long-lasting wear, and Urban Decay says it helps control lid oil. ([urbandecay.com](https://www.urbandecay.com/eyeshadow-primer/?utm_source=openai)) - **Too Faced** — *Shadow Insurance 24-Hour Eyeshadow Primer*; Allure highlights it as a strong pick for oily lids and notes oil-absorbing silica plus waterproof wear. ([allure.com](https://www.allure.com/story/best-eye-shadow-primers?utm_source=openai)) - **NYX Professional Makeup** — *Ultimate Shadow & Liner Primer*; a good budget option that boosts shadow/liner wear and vibrancy, with a blurring, vitamin E–infused formula. ([nyxcosmetics.com](https://www.nyxcosmetics.com/eye/eyeshadow-primer/ultimate-shadow-liner-primer/NYX_960.html?utm_source=openai)) - **Maybelline** — *Tattoo Studio Gel Pot Eyeliner* or *Lasting Drama Waterproof Gel Pencil*; both are waterproof, smudge-resistant, and made for long wear. ([maybelline.com](https://www.maybelline.com/eye-makeup/eyeliner/eyestudio-lasting-drama-gel-eyeliner?utm_source=openai)) - **Urban Decay** — *24/7 Glide-On Waterproof Eye Pencil* or *24/7 Inks Liquid Eyeliner*; both are designed for long wear, with the liquid liner described as water- and smudge-resistant. ([urbandecay.com](https://www.urbandecay.com/24-7-waterline-eye-pencil-by-urban-decay/UD607.html?utm_source=openai)) **If you want the shortest answer:** - **Best eyeshadow base:** Urban Decay or Too Faced. ([urbandecay.com](https://www.urbandecay.com/eyeshadow-primer/?utm_source=openai)) - **Best affordable option:** NYX. ([nyxcosmetics.com](https://www.nyxcosmetics.com/eye/eyeshadow-primer/ultimate-shadow-liner-primer/NYX_960.html?utm_source=openai)) - **Best eyeliner for oily lids:** Maybelline Tattoo Studio or Urban Decay 24/7. ([maybelline.com](https://www.maybelline.com/eye-makeup/eyeliner/eyestudio-lasting-drama-gel-eyeliner?utm_source=openai)) If you want, I can narrow this down to **drugstore only** or **best for sensitive eyes**.

For dry eyelids, look for **cream, gel, or pencil formulas** that glide on without tugging. **Best brands/products:** - **Bobbi Brown Long-Wear Cream Shadow Stick** – very smooth, low-drag, great for dry lids - **Laura Mercier Caviar Stick Eye Colour** – creamy and comfortable - **Clinique High Impact Shadow Play** – easy, non-drying pencil shadow - **Charlotte Tilbury Eyes to Mesmerize** – soft cream shadow - **Stila Smudge Stick Waterproof Eyeliner** – creamy eyeliner pencil - **Urban Decay 24/7 Glide-On Eye Pencil** – classic for dry or sensitive lids - **KVD Beauty Tattoo Pencil Liner** – very smooth, long-wearing - **Rare Beauty Perfect Strokes Matte Liquid Liner** – if you want liquid, this is relatively gentle **Avoid:** very dry matte powders and hard pencil liners that pull. If you want, I can also give you the **best drugstore options** for dry eyelids.

For dry eyelids, I’d prioritize **cream, stick, or kohl formulas** over loose powders/glitter, since creamy textures are less likely to flake or tug. Also look for **fragrance-free, hypoallergenic, ophthalmologist-tested** products. ([healthline.com](https://www.healthline.com/health/dry-eye/eye-makeup-and-dry-eyes)) **Good brands/products to try:** - **Nudestix** — *Magnetic Matte Eye Color Pencil* (can work as eyeshadow + liner; creamy and blendable). ([allure.com](https://www.allure.com/story/eyeliners-for-sensitive-eyes)) - **Merit** — *Solo Shadow* (cream-to-powder shadow; soft matte). ([allure.com](https://www.allure.com/story/best-cream-eye-shadows?utm_source=openai)) - **Bobbi Brown** — *Long-Wear Cream Shadow Stick* (classic pick for quick, non-creasing cream shadow). ([bobbibrowncosmetics.com](https://www.bobbibrowncosmetics.com/product/2330/24845/makeup/eyes/eyeshadow/long-wear-cream-eyeshadow-stick?utm_source=openai)) - **Laura Mercier** — *Caviar Tightline Eyeliner* (very creamy, good if your lids get irritated easily). ([allure.com](https://www.allure.com/story/eyeliners-for-sensitive-eyes)) - **Clinique** — *Quickliner for Eyes Intense* or *High Impact Gel Tech Eyeliner* (gentle, creamy liner options). ([allure.com](https://www.allure.com/story/eyeliners-for-sensitive-eyes)) - **Tower 28** — *OneLiner* (fragrance-free, hypoallergenic, hydrating). ([allure.com](https://www.allure.com/story/eyeliners-for-sensitive-eyes)) - **Jane Iredale** — *Eye Pencil* (conditioning, buttery-smooth). ([allure.com](https://www.allure.com/story/eyeliners-for-sensitive-eyes?utm_source=openai)) - **Stila** — *Smudge Pot* (blendable cream option). ([allure.com](https://www.allure.com/story/best-eyeliner-pots)) **Best rule of thumb:** - **Eyeshadow:** cream sticks / cream-to-powder - **Eyeliner:** pencil, kohl, or gel-cream - **Avoid:** loose powder, chunky glitter, and lining the inner rim if you’re very dry/sensitive. ([healthline.com](https://www.healthline.com/health/dry-eye/eye-makeup-and-dry-eyes)) If you want, I can narrow this to **drugstore**, **high-end**, or **best for sensitive eyes**.

For soft, natural makeup, these are some of the best **eyeshadow and eyeliner brands/products**: ### Eyeshadow - **Charlotte Tilbury** — *Pillow Talk Eye Quad* Very soft, flattering nude tones. - **Tom Ford** — *Eye Color Quad* Smooth, luxe, and natural-looking finishes. - **Clinique** — *All About Shadow* Easy everyday shades, subtle and blendable. - **Laura Mercier** — *Caviar Stick Eye Colour* Great for quick, soft definition. - **Bobbi Brown** — *Long-Wear Cream Shadow Stick* Excellent for muted, natural eye looks. ### Eyeliner - **MAC** — *Eye Kohl* Soft and easy to smudge for a gentle look. - **Stila** — *Smudge Stick Waterproof Eyeliner* Great for subtle definition without harsh lines. - **Clinique** — *Quickliner for Eyes* Smooth, natural, and beginner-friendly. - **Urban Decay** — *24/7 Glide-On Eye Pencil* Creamy and long-lasting. - **Victoria Beckham Beauty** — *Satin Kajal Liner* Very refined, soft-focus finish. ### Best overall for soft natural makeup - **Bobbi Brown** - **Clinique** - **Charlotte Tilbury** - **Laura Mercier** If you want, I can also give you: 1. the **best drugstore options**, or 2. a **minimal 5-product soft makeup routine**.

For soft natural makeup, these are great picks: - **Urban Decay** — **Naked2 Basics** for matte nude/taupe looks. It’s built around 6 matte neutral shades and is specifically described as good for “natural no-makeup makeup looks.” ([urbandecay.com](https://www.urbandecay.com/naked-2-basics-palette-by-urban-decay/283.html/?utm_source=openai)) - **Bobbi Brown** — **Long-Wear Cream Shadow Stick** for quick, blended-out everyday eye looks; it’s made to prime, define, or highlight and comes in buildable shades. ([bobbibrowncosmetics.com](https://www.bobbibrowncosmetics.com/product/2330/24845/long-wear-cream-shadow-stick?utm_source=openai)) - **MAKEUP BY MARIO** — **Master Mattes** if you want soft, skin-tone-inspired matte neutrals with easy blending. ([makeupbymario.com](https://www.makeupbymario.com/products/master-mattes-palette?utm_source=openai)) - **Charlotte Tilbury** — **Eyes to Mesmerise** (especially shades like **Pillow Talk** or **Flawless Beige**) for a soft wash of color that’s easy to blend and gives a polished natural look. ([charlottetilbury.com](https://www.charlottetilbury.com/us/product/eyes-to-mesmerise-pillow-talk?utm_source=openai)) - **For eyeliner:** go with a **brown pencil** rather than black. Makeup By Mario’s **Master Pigment Pro Eyeliner Pencil in The Perfect Brown** and Sephora’s brown eyeliner picks are both aimed at softer definition. ([sephora.com](https://www.sephora.com/buy/light-brown-winged-eyeliner?utm_source=openai)) If you want, I can narrow this to: 1. **best budget**, 2. **best for beginners**, or 3. **best for hooded eyes / mature eyes**.

For bold, colorful looks, these brands are top picks: **Eyeshadow** - **Danessa Myricks Beauty** — especially **Colorfix** and **Lightwork** palettes - **Pat McGrath Labs** — ultra-pigmented, luxe bright shades - **Viseart** — excellent matte color palettes - **Natasha Denona** — strong color payoff, easy blending - **Juvia’s Place** — vibrant, affordable, very pigmented - **Sugarpill** — iconic for bold brights and matte shades - **Blend Bunny Cosmetics** — amazing colorful palettes - **Melt Cosmetics** — great for edgy, saturated looks **Eyeliner** - **NYX Professional Makeup** — **Epic Wear Liner Sticks** and **Vivid Rich Liners** - **KVD Beauty** — **Tattoo Liner** for precise colorful or dark looks - **Melt Cosmetics** — colorful gels and liners - **Danessa Myricks Beauty** — **Colorfix** works great as liner too - **Ardency Inn** — **Modster Eyeliner** (if you can find it, great color) - **ColourPop** — colorful, budget-friendly liners and gels If you want, I can also give you: 1. **best drugstore options**, 2. **best luxury options**, or 3. **best brands for neon/metallic/shimmer looks**.

For bold, colorful looks, these brands are standouts: - **Juvia’s Place** — super pigmented, vivid palettes made for loud color. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2023?utm_source=openai)) - **NYX Professional Makeup** — great budget pick for bright shadow palettes and colorful liners. ([refinery29.com](https://www.refinery29.com/en-us/shop/product/brights-ultimate-shadow-palette-9633365?utm_source=openai)) - **Urban Decay** — strong for colorful eyeliners and high-impact shadows. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2023?utm_source=openai)) - **About-Face** — especially good for colorful eyeliner and graphic looks. ([refinery29.com](https://www.refinery29.com/en-us/colorful-eyeliner-trend-products?utm_source=openai)) - **Danessa Myricks Beauty** — excellent for metallic/chromatic liner looks. ([allure.com](https://www.allure.com/story/winter-makeup-trends-2025?utm_source=openai)) - **Huda Beauty** — good if you want bright, saturated palettes with a polished finish. ([allure.com](https://www.allure.com/story/best-eye-shadow-singles?utm_source=openai)) If you want, I can also give you: 1. **best drugstore options**, 2. **best high-end options**, or 3. **best picks by color** (blue, green, pink, neon, etc.).

For travel makeup, the best eyeshadow/eyeliner brands are usually the ones with **compact packaging, strong wear, and low mess**. ### Best eyeshadow brands for travel - **Urban Decay** — *Naked Mini palettes* are classic travel picks; small, versatile, reliable. - **Natasha Denona** — *Mini Nude*, *Mini Glam*, etc. very high quality in tiny palettes. - **ColourPop** — affordable *5-pan palettes* and *Super Shock Shadows*; easy to pack. - **Fenty Beauty** — *Snap Shadows* are designed to be mix-and-match and travel-friendly. - **e.l.f.** — budget-friendly *bite-size palettes*; simple and lightweight. ### Best eyeliner brands for travel - **Stila** — *Stay All Day Waterproof Liquid Eyeliner* is a top pick for long wear and no smudging. - **Urban Decay** — *24/7 Glide-On Eye Pencil* is easy to apply and great for flights/long days. - **Lancôme** — *Idôle Waterproof Eyeliner* is very reliable and travel-safe. - **Maybelline** — *TattooStudio Gel Pencil* is affordable and long-lasting. - **KVD Beauty** — *Tattoo Liner* if you want a precise liquid liner. ### Best overall travel picks - **Urban Decay Naked Mini + 24/7 Pencil** - **Natasha Denona Mini Palette + Stila Stay All Day Liner** - **ColourPop 5-pan palette + Maybelline TattooStudio liner** If you want, I can also give you the **best travel makeup for carry-on only**, **budget options**, or **best waterproof picks**.

For **travel makeup**, I’d shortlist these brands/products: - **Best overall eyeshadow for travel:** **Makeup by Mario** — especially the **Master Mattes: The Neutrals** for a compact, easy neutral edit. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/)) - **Best truly travel-friendly palette:** **Victoria Beckham Beauty** — **Eye Wardrobe** is specifically labeled travel-friendly. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/)) - **Best budget eyeshadow:** **ColourPop** — good if you want small, inexpensive palettes. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/)) - **Best versatile eyeliner pencil:** **Urban Decay** — **24/7 Glide-On Eyeliner Pencil** has a big shade range and long-wear formula. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025)) - **Best luxury eyeliner pencil:** **Victoria Beckham Beauty Satin Kajal Liner** — creamy, blendable, and very travel-friendly for quick smoky or tightline looks. ([whowhatwear.com](https://www.whowhatwear.com/beauty/makeup/best-eyeliners)) - **Best waterproof gel liner:** **Hourglass Voyeur Waterproof Gel Liner** — a good pick if you want easy, low-fuss application on trips. ([whowhatwear.com](https://www.whowhatwear.com/beauty/makeup/best-eyeliners)) - **Best multi-use eye product:** **Violette_FR Yeux Paint** — works as both eyeshadow and eyeliner, which is ideal for packing light. ([whowhatwear.com](https://www.whowhatwear.com/best-liquid-eyeliners)) If you want, I can also give you: 1. **best drugstore travel picks**, or 2. **best mini neutral palette + eyeliner combo**.

For **all-day wear**, these are some of the best brands/products: ### Eyeshadow - **Urban Decay Eyeshadow Primer Potion + Naked palettes** — very long-lasting, low crease - **Charlotte Tilbury Eyes to Mesmerise** — creamy, stays put well - **MAC Pro Longwear Paint Pot** — excellent as a base or solo - **NARS Single Eyeshadows** — strong pigment, good wear - **Laura Mercier Caviar Stick Eye Colour** — long-wearing cream shadow ### Eyeliner - **Stila Stay All Day Waterproof Liquid Eyeliner** — classic for all-day wear - **KVD Beauty Tattoo Liner** — very long-lasting, precise - **Maybelline Lasting Drama Gel Eyeliner** — budget-friendly and durable - **Urban Decay 24/7 Glide-On Eye Pencil** — stays on well, smooth - **Browns/neutral option:** **Sephora Collection Retractable Waterproof Eyeliner** ### Best combo for max wear - **MAC Pro Longwear Paint Pot + Stila Stay All Day Liner** - **Urban Decay Primer Potion + KVD Tattoo Liner** If you want, I can also recommend **best picks by budget** or **for oily eyelids/sensitive eyes**.

If you want **all-day wear**, these are strong picks: **Eyeshadow** - **Bobbi Brown** — especially the **Long-Wear Cream Shadow Stick**, which the brand says has **24-hour staying power**. ([bobbibrowncosmetics.com](https://www.bobbibrowncosmetics.com/product/2330/24845/long-wear-cream-shadow-stick?utm_source=openai)) - **Urban Decay** — the brand’s eye products are built for longevity; its **24/7** eye line is specifically marketed for long wear. ([urbandecay.com](https://www.urbandecay.com/24-7-glide-on-eye-pencil/122.html?utm_source=openai)) - **Kulfi** — Allure has highlighted **Kulfi Zari Eyes** for being **long-wearing and crease-proof**. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2024?utm_source=openai)) - **Charlotte Tilbury** and **Armani Beauty** are also frequently recommended in beauty-editor roundups for long-wear shadow formulas. ([allure.com](https://www.allure.com/story/best-eye-shadow-singles?utm_source=openai)) **Eyeliner** - **Stila** — the classic **Stay All Day Waterproof Liquid Eye Liner** is explicitly waterproof, smudge-proof, transfer-proof, and designed to stay put all day. ([stilacosmetics.com](https://www.stilacosmetics.com/products/stay-all-day-waterproof-liquid-eye-liner?utm_source=openai)) - **Clinique** — **High Impact Gel Tech Eyeliner** claims **24-hour wear on lids** and **12-hour wear on the waterline**. ([clinique.com](https://www.clinique.com/product/1597/121425/makeup/eyeliners/high-impacttm-gel-tech-eyeliner?utm_source=openai)) - **Urban Decay** — its **24/7 Glide-On Waterproof Eyeliner Pencil** and **24/7 Liquid Stick** are made for long wear. ([urbandecay.com](https://www.urbandecay.com/24-7-glide-on-eye-pencil/122.html?utm_source=openai)) - **NYX** — **Epic Wear Liquid Liner** is positioned as a long-wear liquid liner. ([nyxcosmetics.com](https://www.nyxcosmetics.com/eye/eyeliner/epic-wear-liquid-liner/NYX_806.html?utm_source=openai)) **Best simple picks:** - **Shadow:** Bobbi Brown - **Liquid liner:** Stila - **Pencil liner:** Urban Decay or Clinique If you want, I can narrow this to **drugstore**, **sensitive eyes**, or **best for oily lids**.

Top waterproof eye makeup brands/products: - **Urban Decay** — *24/7 Glide-On Waterproof Eyeliner*, *Moondust Shadow* (long-wear shimmer) - **Stila** — *Stay All Day Waterproof Liquid Eyeliner* (very popular) - **KVD Beauty** — *Tattoo Liner* (smudge-resistant, long-lasting) - **Maybelline** — *TattooStudio Waterproof Eyeliner* and *Color Tattoo Cream Eyeshadows* - **Heroine Make** — *Smooth Liquid Eyeliner* (excellent for humidity/oily lids) - **Lancôme** — *Idôle Waterproof Liner* - **Make Up For Ever** — *Aqua Resist Color Pencil* and *Aqua Cream Eyeshadow* - **MAC** — *Pro Longwear Paint Pot* (great as a waterproof base) - **Bobbi Brown** — *Long-Wear Cream Shadow Stick* - **Ardell** — *Waterproof Liquid Liner* (budget-friendly) Best picks by type: - **Eyeliner:** Stila, Urban Decay, Heroine Make - **Eyeshadow:** Make Up For Ever, Bobbi Brown, MAC Paint Pot If you want, I can also give you the **best waterproof options for oily lids, hooded eyes, or sensitive eyes**.

For **waterproof eyeliner**, the most consistently recommended brands are **Stila**, **Urban Decay**, **Sisley Paris**, **Chanel**, **Kosas**, **Make Up For Ever**, **Too Faced**, **Kulfi Beauty**, and **NYX**. Standout picks include **Stila Stay All Day Waterproof Liquid Eyeliner** (best overall in Allure), **Urban Decay 24/7 Glide-On / Waterline pencils**, **Sisley Paris Ligne Noire**, and **Kosas Soulgazer**. ([allure.com](https://www.allure.com/gallery/best-waterproof-eyeliner?utm_source=openai)) For **waterproof eyeshadow**, look for brands with strong **cream shadow sticks** and **long-wear bases**: **Victoria Beckham Beauty**, **Ilia**, **MAC**, **RMS Beauty**, **Tower 28**, and **Urban Decay**. For powder shadows, a good **primer** matters a lot; top eye-base brands commonly recommended are **Urban Decay Primer Potion**, **MAC Pro Longwear Paint Pot**, and **NARS Smudgeproof Eyeshadow Base**. ([allure.com](https://www.allure.com/gallery/best-eye-shadow-sticks?utm_source=openai)) If you want the **short list**, I’d start with: - **Stila** for liquid liner - **Urban Decay** for pencil liner + shadow prep - **Make Up For Ever** for sensitive eyes/waterline liner - **MAC** for cream-shadow bases - **Victoria Beckham Beauty** or **Ilia** for waterproof shadow sticks ([allure.com](https://www.allure.com/gallery/best-waterproof-eyeliner?utm_source=openai)) If you want, I can narrow this to **drugstore**, **best for oily lids**, or **best for sensitive eyes**.

For monolids, the best brands are usually **smudge-resistant, long-wearing, and easy to control**. **Best eyeliner brands/products** - **Kiss Me Heroine Make** – *Smooth Liquid Eyeliner* / *Long & Curl Mascara* (excellent for oily lids and hooded/monolid eyes) - **Canmake** – *Creamy Touch Liner* (smooth, affordable, good staying power) - **K-Palette** – *1 Day Tattoo Liquid Eyeliner* (very reliable, precise) - **Stila** – *Stay All Day Waterproof Liquid Eye Liner* (classic, strong wear) - **MAYBELLINE** – *Hyper Easy Liquid Liner* or *TattooStudio Gel Pencil* (easy to use, good for beginners) - **Clio** – *Sharp So Simple Waterproof Pencil Liner* (great K-beauty option) **Best eyeshadow brands/products** - **Charlotte Tilbury** – *Eyes to Mesmerise* cream shadows (great for quick, crease-resistant looks) - **Bobbi Brown** – *Long-Wear Cream Shadow Stick* (one-and-done, very monolid-friendly) - **Kaja** – *Beauty Bento Bouncy Shimmer Eyeshadow Trio* (good for dimension without fallout) - **Canmake** – *Perfect Multi Eyes* palettes (soft, everyday, easy to blend) - **Etude** – *Play Color Eyes* palettes (good for subtle contouring) - **ColourPop** – powder shadows and palettes (strong pigment, lots of shades) **Best formula tip for monolids** - Use **cream shadows**, **thin liquid liners**, and **tightlining** - Avoid very thick liner wings and super powdery shadows that can transfer If you want, I can also give you: 1. **best picks for oily lids**, 2. **best drugstore options**, or 3. a **simple monolid makeup routine**.

For monolids, the safest bets are brands that make **fine-tip, fast-drying, smudge-proof eyeliners** and **matte/cream shadows that set well**. ([allure.com](https://www.allure.com/gallery/best-eye-makeup-for-monolids)) **Eyeliner brands to try** - **Clio** - **Stila** - **KVD Beauty** - **Em Cosmetics** - **r.e.m. beauty** - **ILIA** - **Charlotte Tilbury** - **Benefit** - **Lancôme** ([harpersbazaar.com](https://www.harpersbazaar.com/beauty/makeup/g41713564/best-liquid-eyeliner-for-monolids/)) **Eyeshadow brands to try** - **Makeup by Mario** - **Victoria Beckham Beauty** - **Too Faced** ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2024)) If you want the shortest “buy first” list: **Clio or Stila for eyeliner; Makeup by Mario or Victoria Beckham Beauty for eyeshadow.** ([harpersbazaar.com](https://www.harpersbazaar.com/beauty/makeup/g41713564/best-liquid-eyeliner-for-monolids/)) If you want, I can also give you: 1. **best drugstore options**, or 2. **best Japanese/K-beauty brands for monolids**.

For beginners, the easiest winged-liner options are: ### Best eyeliner brands/products - **NYX Epic Ink Liner** — very beginner-friendly felt tip, dark, affordable. - **Maybelline Hyper Easy Liquid Liner** — smooth control, good for steady wings. - **KVD Tattoo Liner** — pricier, but one of the easiest fine-tip liners to use. - **Stila Stay All Day Waterproof Liquid Eyeliner** — classic for precise wings. - **e.l.f. H2O Proof Eyeliner Pen** — budget-friendly and easy to handle. ### Best eyeshadow brands/products for winged liner practice If you want to start softer, use shadow first: - **NYX Ultimate Shadow Palette** - **ColourPop singles or palettes** - **e.l.f. Bite-Size Eyeshadow** - **Morphe palettes** ### Easiest method for beginners - Use a **small angled brush** - Dip into a **dark brown or black eyeshadow** - Sketch the wing first, then go over it with liner If you want, I can also give you the **easiest winged liner products for hooded eyes** or a **step-by-step beginner wing tutorial**.

For **learning winged liner**, I’d start with these brands: - **Lisa Eldridge** — easiest beginner-friendly **liquid** liner; Allure specifically calls Kitten Flick a best pick for beginners. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **Stila** — classic felt-tip liquid liner that’s very reliable for sharp wings. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **NYX** — good **drugstore** option if you want to practice without spending much. ([allure.com](https://www.allure.com/gallery/best-long-wear-liquid-eyeliners?utm_source=openai)) - **MAC** — great if you prefer **gel liner**; Allure says Fluidline is good for novices. ([allure.com](https://www.allure.com/story/best-gel-eyeliners?utm_source=openai)) - **Urban Decay** — best if you want a **brown pencil** to sketch your wing first; their 24/7 Glide-On is creamy and blends well. ([allure.com](https://www.allure.com/story/best-brown-eyeliners?utm_source=openai)) For **eyeshadow practice**, look for **matte neutral palettes** from brands like **Makeup by Mario** or **Sephora Collection**; matte browns are easiest for mapping out a wing before you commit to liquid liner. ([sephora.com](https://www.sephora.com/buy/eyeshadow-for-beginners?utm_source=openai)) If you want, I can also give you a **best budget / midrange / luxury** shortlist.

For sensitive skin and eyes, these brands are usually the safest bets: - **Clinique** — especially **Clinique Quickliner for Eyes** and **All About Shadow** - Fragrance-free, often allergy-tested, very gentle. - **Almay** — **Almay All-Day Intense Gel Eyeliner** and **Almay Eyeshadow** - Known for sensitive-skin formulas and less irritation. - **Physicians Formula** — **Eye Booster** eyeliner - Often a good pick for sensitive eyes. - **La Roche-Posay** — **Respectissime Eyeliner** - Made with sensitive eyes in mind. - **Avène** — **Soothing Eye Makeup Remover** plus their eye makeup lines in some markets - Great if you’re prone to irritation. - **Burt’s Bees** — **100% Natural Origin Shadow** / eye products - Simple formulas, though natural doesn’t always mean less irritating. - **Kosas** — **10-Second Eyeshadow** and **Wet Liners** - Popular with sensitive users, but patch-test first. A few tips: - Look for **fragrance-free**, **hypoallergenic**, and **ophthalmologist-tested**. - Avoid **glitter**, heavy **essential oils**, and very long-wear formulas if your eyes sting easily. - Patch test on the inner arm first, then try near the eye for a short wear. If you want, I can also give you a **drugstore-only** list or **best cream eyeshadows for sensitive eyes**.

For sensitive skin/eyes, I’d start with these brands: - **Clinique** — very consistent on **ophthalmologist tested**, **allergy tested**, and **100% fragrance free** eye makeup. ([clinique.com](https://www.clinique.com/product/1597/101223/makeup/eyeliners/high-impacttm-easy-liquid-eyeliner%3Fgclid%3DCj0KCQiApILhBRD1ARIsAOXWTzuNyANTfeaAG3Guq1CCH5D2TnXUmiZP3Rk6-rK6UFSRmE29JuUu3u0aAkwaEALw_wcB%26gclsrc%3Daw.ds%26shade%3DBlack%26pr_rd_page%3D2?utm_source=openai)) - **Almay** — probably the most straightforward “sensitive eyes” brand; several eyeliners and eyeshadows are **hypoallergenic**, **ophthalmologist tested**, and **fragrance free**. ([almay.com](https://www.almay.com/products/hypoallergenic-liquid-eyeliner?utm_source=openai)) - **bareMinerals** — many eye palettes are **ophthalmologist tested** and **suitable for sensitive eyes/contact lens wearers**. ([bareminerals.com](https://www.bareminerals.com/en-la/products/mineralist-burnished-eyeshadow-palette?utm_source=openai)) - **Laura Mercier** — their Caviar eyeliner is marketed as **safe for sensitive eyes** and **ophthalmologist tested**. ([lauramercier.com](https://www.lauramercier.com/en-ws/products/caviar-tightline-eyeliner-and-sharpener-set?utm_source=openai)) - **Sarah Creal Beauty** — its eyeliner is **ophthalmologist tested** and **clinically tested on sensitive eyes**. ([sarahcrealbeauty.com](https://sarahcrealbeauty.com/products/eyes-up?utm_source=openai)) If you want the safest starting picks: - **Eyeliner:** Clinique or Almay. ([almay.com](https://www.almay.com/products/hypoallergenic-liquid-eyeliner?utm_source=openai)) - **Eyeshadow:** Almay or bareMinerals. ([almay.com](https://www.almay.com/products/intense-i-color-enhancing-eyeshadow-palette?utm_source=openai)) Quick tip: for very reactive eyes, choose **fragrance-free**, **ophthalmologist-tested** formulas and avoid applying liner on the inner waterline at first. If you want, I can narrow this to **drugstore**, **clean beauty**, or **best for contact lens wearers**.

For mature eyes, the best brands are usually the ones with **creamy, blendable formulas** that don’t tug or settle into lines. ### Best eyeshadow brands - **Bobbi Brown** — great neutral palettes and single shadows - *Best picks:* Bobbi Brown Long-Wear Cream Shadow Sticks, Essential Eye Shadow Palette - **Laura Mercier** — very soft, flattering mattes and subtle shimmer - *Best picks:* Caviar Stick Eye Colour, Matte Eye Colour - **Charlotte Tilbury** — easy-to-use, smoothing formulas - *Best picks:* Eyes to Mesmerise, Luxury Palette - **MAC** — wide shade range, good for classic looks - *Best picks:* Pro Longwear Paint Pot, Satin or Matte shadows - **Clinique** — gentle, simple, wearable - *Best picks:* All About Shadow Quads, Chubby Stick Shadow Tint ### Best eyeliner brands - **Clinique** — very good for sensitive eyes - *Best picks:* Quickliner for Eyes, High Impact Gel Tech Eyeliner - **Bobbi Brown** — smooth and rich but not harsh - *Best picks:* Long-Wear Eye Pencil, Gel Eyeliner - **Urban Decay** — strong staying power - *Best picks:* 24/7 Glide-On Eye Pencil - **Stila** — great for easy application - *Best picks:* Stay All Day Waterproof Liquid Eyeliner - **Tarte** — good for long wear and softer definition - *Best picks:* Double Take Eyeliner ### Best formula tips for older skin - Choose **matte, satin, or soft shimmer** over chunky glitter. - Go for **pencils, cream shadows, and gel liners** instead of dry powders if lids are crepey. - Brown, taupe, plum, and soft gray are usually more flattering than harsh black. If you want, I can also give you a **best drugstore list** or a **best luxury list**.

For older women, the best eye-makeup brands tend to be the ones with **creamy, blendable, non-drying formulas** and **softer shades** (taupe, brown, plum, gray) rather than harsh black or glitter-heavy finishes. Experts also often prefer **waterproof/hypoallergenic** eyeliners and **subtle luminosity** in eyeshadow. ([vogue.com](https://www.vogue.com/article/best-eyeshadow-for-mature-skin/?utm_source=openai)) **Best brands to try:** - **Urban Decay** — great eyeliners; their 24/7 Glide-On Pencil is a frequent expert pick. ([allure.com](https://www.allure.com/story/best-eyeliners-for-older-women?utm_source=openai)) - **Thrive Causemetics** — very strong for mature eyes; known for creamy, comfortable liners. ([whowhatwear.com](https://www.whowhatwear.com/beauty/makeup/best-eyeliner-for-older-women?utm_source=openai)) - **Almay** — good if you want gentle, ophthalmologist-tested options. ([whowhatwear.com](https://www.whowhatwear.com/beauty/makeup/best-eyeliner-for-older-women?utm_source=openai)) - **Armani Beauty** — excellent for eyeshadow that blends well and doesn’t look heavy. ([allure.com](https://www.allure.com/story/best-eye-shadow-for-mature-skin?utm_source=openai)) - **Trinny London** — especially good for cream shadows and quick, easy application. ([vogue.com](https://www.vogue.com/article/best-eyeshadow-for-mature-skin/?utm_source=openai)) - **Makeup by Mario** — a good pick for wearable neutral palettes. ([glamour.com](https://www.glamour.com/story/best-eyeshadows-for-older-women?utm_source=openai)) - **Dior** — strong for polished, blendable palettes. ([marieclaire.com](https://www.marieclaire.com/beauty/makeup/best-eyeshadows-for-mature-skin/?utm_source=openai)) **If you want the safest bets:** - **Eyeshadow:** Armani Beauty, Trinny London, Dior. ([vogue.com](https://www.vogue.com/article/best-eyeshadow-for-mature-skin/?utm_source=openai)) - **Eyeliner:** Thrive Causemetics, Urban Decay, Almay. ([allure.com](https://www.allure.com/story/best-eyeliners-for-older-women?utm_source=openai)) If you want, I can also give you a **drugstore-only** list or a **best picks by eye concern** (hooded lids, dry lids, watery eyes, sensitive eyes).

For subtle eye makeup, the best brands are usually **natural-finish, easy-blend, and not too shimmery**. Good picks: ### Best eyeshadow brands - **Bobbi Brown** – very natural neutrals; try **Long-Wear Cream Shadow Stick** in **Taupe** or **Stone** - **MAC** – great muted shades; try **Pro Longwear Paint Pot** in **Painterly** or **Groundwork** - **Clinique** – simple, understated, easy to wear; try **All About Shadow** in neutral browns/greys - **Charlotte Tilbury** – polished but subtle; try **Eyes to Mesmerise** in **Oyster Pearl** or **Bette** - **Makeup by Mario** – modern neutral tones; good for soft definition ### Best eyeliner brands - **Stila** – soft and precise; try **Stay All Day Waterproof Liquid Eyeliner** or a brown shade if available - **Urban Decay** – strong but blendable; try **24/7 Glide-On Eye Pencil** in **Whiskey** or **Demolition** - **MUFE (Make Up For Ever)** – good for natural definition; try a dark brown pencil - **KVD Beauty** – very long-wearing; best if you want a cleaner, more defined line - **Lancôme** – smooth and subtle; good brown pencil liners ### Best colors for subtle looks - **Taupe** - **Soft brown** - **Grey-brown** - **Charcoal** - **Mauve-brown** ### Easiest subtle combo - **Bobbi Brown Cream Shadow Stick in Taupe** - **Urban Decay 24/7 Pencil in Whiskey** - Lightly smudge both for a natural “better eyes” look If you want, I can also recommend the **best subtle eye makeup picks by skin tone**.

For subtle eye makeup, I’d start with **brown-toned pencils** and **neutral cream sticks**. **Best brand picks:** - **Victoria Beckham Beauty** — great for a soft, polished look; the **Satin Kajal Liner in Cocoa** is a matte brown and can be used tight to the lash line or smudged lightly. ([victoriabeckhambeauty.com](https://victoriabeckhambeauty.com/products/satin-kajal-liner?utm_source=openai)) - **Bobbi Brown** — especially the **Long-Wear Cream Eyeshadow Stick** for quick, natural definition; the brand’s neutrals and taupe shades are made for buildable, understated looks. ([bobbibrowncosmetics.com](https://www.bobbibrowncosmetics.com/product/2330/24845/makeup/eyes/eyeshadow/long-wear-cream-eyeshadow-stick%3Fsrsltid%3DAfmBOoqO-MziHhLkxxM68W34sfpM-1qehYS6yhs6g0IEuYGWIUfrz8y1?utm_source=openai)) - **MAC** — good if you want subtle shadow more than obvious makeup; shades like **Satin Taupe** and **Taupe It Off** read soft and neutral. ([maccosmetics.com](https://www.maccosmetics.com/product/13840/363/products/makeup/eyes/eyeshadow/eye-shadow%3Fshade%3DSatin_Taupe%26pr_rd_page%3D1?utm_source=openai)) - **NYX** — best budget option; the brand explicitly recommends **brown or black pencil liner** for a subtle, no-makeup look, and shades like **Deepest Brown** and **Smokin Topaz** fit that vibe. ([nyxcosmetics.com](https://www.nyxcosmetics.com/eye/eyeliner/?utm_source=openai)) **If you want the safest everyday choice:** - **Brown eyeliner pencil** = most natural - **Taupe eyeshadow stick** = softest wash of color If you want, I can also give you a **drugstore-only** list or a **2-product starter kit**.

For stage makeup, look for **high-pigment, long-wear, sweat-resistant** formulas that read well under bright lights. ### Best eyeshadow brands - **Kryolan** — *TV Paint Stick* (as shadow base), *Supracolor*; very stage-friendly and intense. - **Ben Nye** — *Theatrical Creme Colors* and *Magicake Aqua Paints*; great for bold looks. - **Mehron** — *Paradise Makeup AQ* and *CreamBlend Stick*; excellent for performance and durability. - **MAC** — *Pro Longwear Paint Pots* and *Eyeshadow X 9 / Connect in Color palettes*; reliable, vivid, easy to blend. - **Make Up For Ever** — *Artist Color Shadows*; super pigmented and professional-grade. - **Inglot** — *Freedom System Eyeshadows*; strong color payoff and easy to build custom palettes. - **Danessa Myricks Beauty** — *Colorfix*; fantastic for highly saturated stage color. ### Best eyeliner brands - **Kryolan** — *Cake Eye Liner*; classic stage liner, very black and long-lasting. - **Ben Nye** — *LiquiSet + cake liner* or *Fresh Scenery Pencils*; excellent for performance use. - **Mehron** — *Pro Pencil* and *Cake Eyeliner*; dependable and budget-friendly. - **Inglot** — *AMC Eyeliner Gel 77*; one of the best for sharp, dramatic lines. - **Make Up For Ever** — *Aqua Resist Color Pencil* / *Aqua Resist graphic pen*; strong staying power. - **Urban Decay** — *24/7 Glide-On Pencil*; good if you want easier application. - **Stila** — *Stay All Day Waterproof Liquid Eyeliner*; great for clean cat eyes. ### Best overall picks for stage If you want the safest bets: - **Eyeshadow:** Kryolan, Ben Nye, Mehron - **Eyeliner:** Inglot Gel Liner 77, Kryolan Cake Eyeliner, Make Up For Ever Aqua Resist If you want, I can also give you: 1. **best budget stage makeup brands**, or 2. **best products for dance vs. theater vs. drag**.

For stage makeup, the most trusted **eyeshadow/eyeliner brands** are usually: - **Kryolan** — very strong pigments and high durability; their eye shadows are explicitly aimed at professional/stage use, and their eye liners are a pro staple. ([us.kryolan.com](https://us.kryolan.com/product/eye-shadow-variety-18-colors?utm_source=openai)) - **Ben Nye** — a classic theatrical brand; their theatrical eye shadow palette is made for dramatic looks under stage lighting, and their liquid eye liners are marketed for theatrical artists. ([bennye.com](https://www.bennye.com/product/eyes/eye-shadow/theatrical-eye-shadow-palette-esp-914/?utm_source=openai)) - **Mehron** — widely used in theater and performance; their eye liner pencil is described as widely used in theater/stage/TV, and their eye products are built for performers. ([mehron.com](https://www.mehron.com/eye-liner-brow-pencil-for-performance/?utm_source=openai)) - **M·A·C Pro** — good if you want a pro beauty line that still performs on stage; their Pro Longwear Paint Pot is a long-wearing cream shadow/base, and their liner range includes waterproof pro formulas. ([maccosmetics.com](https://www.maccosmetics.com/product/13840/1573/all-brushes/eyeshadow/pro-longwear-paint-pot?utm_source=openai)) **Best picks by need:** - **Most stage-proof eyeshadow:** Kryolan or Ben Nye. ([us.kryolan.com](https://us.kryolan.com/product/eye-shadow-variety-18-colors?utm_source=openai)) - **Best classic black liner:** Mehron pencil liner or Ben Nye liquid liner. ([mehron.com](https://www.mehron.com/eye-liner-brow-pencil-for-performance/?utm_source=openai)) - **Best long-wear cream shadow/base:** MAC Pro Longwear Paint Pot. ([maccosmetics.com](https://www.maccosmetics.com/product/13840/1573/all-brushes/eyeshadow/pro-longwear-paint-pot?utm_source=openai)) If you want, I can also narrow it down for **dance, musical theater, drag, or school productions**.

For wedding makeup, the best eyeshadow/eyeliner brands are the ones that are **long-wear, waterproof, and don’t crease or smudge**. ### Best eyeshadow brands - **Urban Decay** — especially **Naked** palettes; great for long wear - **Natasha Denona** — very pigmented and smooth; great for luxe bridal looks - **Charlotte Tilbury** — easy, flattering shades; great for soft glam - **Huda Beauty** — strong color payoff and good staying power - **Makeup by Mario** — beautiful neutral tones for elegant bridal makeup ### Best eyeliner brands - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** is a wedding favorite - **MAC** — reliable pencils and gels with good wear - **Bobbi Brown** — great for soft, classic liner looks - **KVD Beauty** — very long-wearing liquid liners - **Urban Decay** — **24/7 Glide-On Eye Pencil** is excellent for smudge-proof definition ### Best choices for bridal wear - **Soft glam eyeshadow:** Charlotte Tilbury or Makeup by Mario - **Bold/pigmented shadow:** Natasha Denona or Huda Beauty - **Best liquid liner:** Stila Stay All Day - **Best pencil liner:** Urban Decay 24/7 or Bobbi Brown If you want, I can also recommend the **best wedding eye makeup products for oily eyelids, sensitive eyes, or a specific bridal look**.

For wedding makeup, the safest bets are **long-wear, blendable neutrals for eyeshadow** and **waterproof, precise liners**. Good brands to look at: **Makeup by Mario**, **Urban Decay**, **Charlotte Tilbury**, **NARS**, **Stila**, **KVD Beauty**, **NYX**, **Clinique**, and **L’Oréal Paris**. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/?utm_source=openai)) **Best eyeshadow brands for weddings** - **Makeup by Mario** — great for soft, polished neutrals and easy blending. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/?utm_source=openai)) - **Urban Decay** — especially good if you want neutral palettes that last and don’t crease easily. ([allure.com](https://www.allure.com/story/readers-choice-makeup-winners-2024?utm_source=openai)) - **Charlotte Tilbury** — strong for cream shadows that stay put. ([allure.com](https://www.allure.com/story/best-eye-shadow-singles?utm_source=openai)) - **NARS** — good for primer/base products that help shadow last through a long day. ([allure.com](https://www.allure.com/gallery/best-eye-shadow-primer?utm_source=openai)) **Best eyeliner brands for weddings** - **NYX** — Epic Ink Waterproof Liquid Eyeliner is a strong budget pick. ([allure.com](https://www.allure.com/story/readers-choice-makeup-winners-2024?utm_source=openai)) - **KVD Beauty** — Tattoo Liner is well known for precise, clean lines. ([cosmopolitan.com](https://www.cosmopolitan.com/style-beauty/beauty/a10312347/k-beauty-brand-marvel-collab/?utm_source=openai)) - **L’Oréal Paris** — Infallible Grip Mechanical Gel Eyeliner is a good long-wear gel option. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2024?utm_source=openai)) - **Clinique** — High Impact Gel Tech Eyeliner is a solid newer gel option. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) If you want, I can give you: 1. **best drugstore picks**, 2. **best luxury picks**, or 3. a **full wedding-eye makeup kit**.

For dark skin tones, the best **eyeshadow and eyeliner brands** are the ones with **high pigment, rich depth, and minimal chalkiness**. ### Best eyeshadow brands - **Pat McGrath Labs** — ultra-pigmented, especially metallics and deep mattes - Try: **Mothership palettes** - **Juvia’s Place** — excellent for deep, vibrant color payoff - Try: **The Berries**, **The Nubian**, **The Saharan** - **MAC Cosmetics** — reliable matte and satin shades for deeper skin - Try: **Singles** like *Embark*, *Swiss Chocolate*, *Carbon* - **Fenty Beauty** — flattering neutrals and bold shades - Try: **Snap Shadows** - **Anastasia Beverly Hills** — strong pigment and blendability - Try: **Soft Glam** or **Modern Renaissance** ### Best eyeliner brands - **Stila** — one of the best for precise liquid liner - Try: **Stay All Day Waterproof Liquid Eyeliner** - **NYX Professional Makeup** — affordable and very pigmented - Try: **Epic Ink Liner** - **Melt Cosmetics** — intense black and bold colors - Try: **Ultra Matte Gel Liner** - **MAC** — great for pencil and gel liner - Try: **Fluidline** - **KVD Beauty** — strong, long-wear liner - Try: **Tattoo Liner** ### Best shades for dark skin - **Gold, bronze, copper, berry, plum, emerald, cobalt, bright orange** - For liner: **true black, deep brown, eggplant, navy, forest green** If you want, I can also give you: 1. **best budget picks**, 2. **best luxury picks**, or 3. **best shades for your undertone**.

For **dark skin tones**, the brands that most consistently get recommended are: **Eyeshadow** - **Juvia’s Place** — very pigmented, bold color payoff. ([allure.com](https://www.allure.com/gallery/best-eye-shadow-palettes-deep-dark-skin-tones?utm_source=openai)) - **Pat McGrath Labs** — luxe, intense metallics and deep, rich shades. ([today.com](https://www.today.com/shop/best-makeup-darker-skin-tones-beauty-t230772?utm_source=openai)) - **Danessa Myricks Beauty** — great for vivid color and cream pigments. ([today.com](https://www.today.com/shop/best-makeup-darker-skin-tones-beauty-t230772?utm_source=openai)) - **Viseart** — especially the Neutral Mattes / Dark Mattes palettes. ([today.com](https://www.today.com/shop/best-makeup-darker-skin-tones-beauty-t230772?utm_source=openai)) - **Make Up For Ever** — strong pigment and vivid shades. ([marieclaire.com](https://www.marieclaire.com/beauty/g35432951/eyeshadow-for-dark-skin-tones/?utm_source=openai)) - **Urban Decay** — good for deeper shimmer/neutral looks. ([whowhatwear.com](https://www.whowhatwear.com/eyeshadows-dark-skin?utm_source=openai)) **Eyeliner** - **Urban Decay 24/7** — creamy, long-wear, lots of shades. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) - **Stila Stay All Day** — a reliable liquid liner pick. ([allure.com](https://www.allure.com/story/best-eyeliners-of-all-time?utm_source=openai)) - **Make Up For Ever Artist Color Pencil** — especially the deep browns and black shades. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) - **Pat McGrath Labs** — especially for rich black and dramatic looks. ([vogue.com](https://www.vogue.com/article/best-black-eye-liner-pencil-matte-liquid-drugstore-celebrity-makeup-artist-adele-kendall-jenner?utm_source=openai)) - **NYX Epic Ink** — strong budget option. ([allure.com](https://www.allure.com/story/best-eyeliners-of-all-time?utm_source=openai)) **Best shade families for dark skin:** burgundy, plum, cranberry, chocolate brown, espresso, gold, bronze, copper, and bright jewel tones. ([vogue.com](https://www.vogue.com/article/best-black-eye-liner-pencil-matte-liquid-drugstore-celebrity-makeup-artist-adele-kendall-jenner?utm_source=openai)) If you want, I can also give you: 1. **best drugstore picks**, 2. **best luxury picks**, or 3. **best shades for your undertone**.

For fair skin, the best eyeshadow/eyeliner brands are the ones with **softer pigment, cool/neutral shades, and buildable formulas** so they don’t look too harsh. ### Great eyeshadow brands - **Charlotte Tilbury** – especially **Pillow Talk** and **Exaggereyes** palettes - **NARS** – good neutral shades, like **Afterglow** palettes - **Urban Decay** – **Naked2 Basics** is especially good for fair skin - **Laura Mercier** – great soft neutrals and taupes - **ColourPop** – affordable, lots of light nude and pastel options - **Natasha Denona** – excellent quality; try mini palettes like **Mini Nude** or **Mini Retro** ### Great eyeliner brands - **Stila** – **Stay All Day Waterproof Liquid Eyeliner** in **Brown** or **Dark Brown** - **Tarte** – **Tattoo Liner** in **Brown** - **Urban Decay** – **24/7 Glide-On Eye Pencil** in shades like **Whiskey** or **Demolition** - **KVD Beauty** – if you want a sharper black, but brown is usually more flattering on fair skin - **M.A.C** – **Technakohl Liner** in **Earthline** or **Costa Riche** ### Best shades for fair skin - **Taupe** - **Soft brown** - **Mauve** - **Champagne** - **Cool pink** - **Plum** - **Soft gray** If you want, I can also give you a **best drugstore picks list** or **best shades for blue/green/brown eyes**.

For fair skin, the most flattering eye-makeup brands are usually the ones with **soft neutrals, cool taupes, champagne shimmers, and lighter brown liners** rather than harsh jet black. Allure’s picks repeatedly point to **Urban Decay**, **Kulfi**, **Victoria Beckham Beauty**, **Makeup by Mario**, **Hung Vanngo Beauty**, and **NARS** as strong options for wearable, well-pigmented eye colors. ([allure.com](https://www.allure.com/gallery/best-brown-eyeliners?utm_source=openai)) **Best brands to try:** - **Urban Decay** — great for eyeliners and shadows; especially good if you want lots of shade options, including softer browns and fun colors. ([allure.com](https://www.allure.com/gallery/best-brown-eyeliners?utm_source=openai)) - **Victoria Beckham Beauty** — excellent for a polished, subtle liner look on fair skin. ([allure.com](https://www.allure.com/story/best-colorful-eyeliners?utm_source=openai)) - **Kulfi** — good for creamy, smudge-proof liner in wearable shades. ([allure.com](https://www.allure.com/story/best-colorful-eyeliners?utm_source=openai)) - **Makeup by Mario** — strong neutral eyeshadow palettes for everyday fair-skin looks. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/?utm_source=openai)) - **Hung Vanngo Beauty** — balanced neutrals and soft definition without looking muddy. ([allure.com](https://www.allure.com/story/best-eye-shadow-for-mature-skin?utm_source=openai)) - **NARS** — especially good for soft brown, taupe, and shimmery eye shades. ([allure.com](https://www.allure.com/review/nars-duo-eyeshadow-cordura?utm_source=openai)) **Best shades for fair skin:** vanilla, taupe, mushroom, soft brown, rose, lilac/silver, and deep blue or plum liner instead of heavy black for a softer effect. ([allure.com](https://www.allure.com/gallery/colors?utm_source=openai)) If you want, I can narrow this to **drugstore only**, **luxury only**, or **best for blue/green/brown eyes**.

For glitter looks, these brands are consistently great: - **Urban Decay** — *Moondust Eyeshadows* Super sparkly, easy to apply, very popular for high-shine looks. - **Stila** — *Magnificent Metals Glitter & Glow Liquid Eyeshadow* Best for intense glitter with minimal effort. - **Danessa Myricks Beauty** — *Colorfix Foils / Sparks* Very bold, multi-use, and long-wearing. - **Fenty Beauty** — *Diamond Bomb All-Over Diamond Veil* More shimmer than chunky glitter, but gorgeous for a wet-sparkle finish. - **Pat McGrath Labs** — *Mothership palettes* Luxury-level shimmer/glitter shades with amazing payoff. - **ColourPop** — *Super Shock Shadows* and glittery shadow formulas Great if you want affordable sparkle. - **KVD Beauty** — *Tattoo Liner* Not glittery itself, but excellent as a base/precision liner with glitter shadow. - **NYX Professional Makeup** — *Epic Ink Liner* and glitter products Good budget-friendly option for glitter eye looks. If you want the easiest glitter eyeliner, go with **Stila Magnificent Metals** or **Danessa Myricks Beauty Colorfix**. If you want sparkly eyeshadow, **Urban Decay Moondust** is a top pick. If you want, I can also give you: 1. **best drugstore glitter brands**, or 2. **best glitter products for sensitive eyes**.

For **glitter eyeshadow**, my top brand picks are: - **Urban Decay** — especially the **24/7 Moondust Glitter Eyeshadow** and **Moondust Liquid Glitter Eyeliner** for that classic sparkly, wet-look finish. ([urbandecay.com](https://www.urbandecay.com/247-moondust-eyeshadow/ud1051.html?utm_source=openai)) - **stila** — the **Glitter & Glow Liquid Eye Shadow** is a longtime favorite for strong sparkle with easy application. ([sephora.com](https://www.sephora.com/product/P63087293?utm_source=openai)) - **Hourglass** — **Scattered Light Glitter Eyeshadow** is great if you want a softer, luxe shimmer. ([allure.com](https://www.allure.com/story/best-glitter-eye-shadows?utm_source=openai)) - **Danessa Myricks Beauty** — great for bold, multidimensional glitter and chrome effects. ([allure.com](https://www.allure.com/story/best-glitter-eye-shadows?utm_source=openai)) - **Kulfi Beauty** — **Zari Eyes** is a nice pick if you want glitter that’s crease-friendly and flattering. ([allure.com](https://www.allure.com/story/best-glitter-eye-shadows?utm_source=openai)) For **glitter eyeliner**, I’d start with: - **Urban Decay Moondust Liquid Glitter Eyeliner** — precise, sparkly, and made to wear alone or over liner. ([urbandecay.com](https://www.urbandecay.com/heavy-metal/390.html?utm_source=openai)) - **MAKE UP FOR EVER** — strong option if you want a waterproof, reflective liner finish. ([sephora.com](https://www.sephora.com/buy/silver-glitter-eyeliner?utm_source=openai)) - **KVD Beauty** — good if you want a long-wear liner base and intense eye definition. ([sephora.com](https://www.sephora.com/product/24-hour-super-brow-long-wear-pomade-P430718?utm_source=openai)) If you want, I can also narrow this down to **best drugstore**, **best for sensitive eyes**, or **best for max glitter**.

For **matte looks**, these brands are consistently strong: ### Eyeshadow - **MAC** – especially the **Matte** and **Pro Longwear Paint Pot** formulas - **Natasha Denona** – very smooth matte shadows - **Viseart** – top-tier matte palettes - **Urban Decay** – good matte options, especially in **Naked** palettes - **KVD Beauty** – strong pigment, good for bold matte looks ### Eyeliner - **Stila Stay All Day Waterproof Liquid Eyeliner** – crisp matte black finish - **NYX Epic Ink Liner** – affordable, matte, long-wearing - **Clinique Pretty Easy Liquid Eyelining Pen** – cleaner, softer matte look - **KVD Beauty Tattoo Liner** – precise and matte - **Maybelline Master Precise All Day Liquid Eyeliner** – good budget pick ### Best picks by use - **Everyday matte shadows:** MAC, Urban Decay - **Best matte formulas overall:** Viseart, Natasha Denona - **Best budget eyeliner:** NYX Epic Ink - **Best long-wear liner:** Stila Stay All Day If you want, I can also suggest the **best matte nude palettes** or **matte eyeliners by price range**.

For **matte eyeshadow looks**, the safest bets are: - **Makeup by Mario** — especially the *Master Mattes* palettes; editors call them highly pigmented, blendable, and very matte. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/?utm_source=openai)) - **Tarte** — the *Tartelette Amazonian Clay Matte* palette is a long-running matte favorite. ([cosmopolitan.com](https://www.cosmopolitan.com/style-beauty/beauty/g38956002/best-matte-eyeshadow-palettes/?utm_source=openai)) - **Urban Decay** — the *Naked2 Basics* / *Naked3* line is strong for matte-neutral looks. ([cosmopolitan.com](https://www.cosmopolitan.com/style-beauty/beauty/g38956002/best-matte-eyeshadow-palettes/?utm_source=openai)) - **Lorac** — *Pro Matte* palettes are popular for soft, easy blending. ([cosmopolitan.com](https://www.cosmopolitan.com/style-beauty/beauty/g38956002/best-matte-eyeshadow-palettes/?utm_source=openai)) - **e.l.f.** — great budget option; their matte bite-size palettes get consistent praise. ([cosmopolitan.com](https://www.cosmopolitan.com/style-beauty/beauty/g38956002/best-matte-eyeshadow-palettes/?utm_source=openai)) - **Juvia’s Place** — good if you want richer matte color payoff. ([cosmopolitan.com](https://www.cosmopolitan.com/style-beauty/beauty/g38956002/best-matte-eyeshadow-palettes/?utm_source=openai)) For **matte eyeliner looks**, I’d look at: - **NYX** — *Epic Ink Waterproof Liquid Eyeliner* is a standout, precise, and long-wearing. ([allure.com](https://www.allure.com/story/readers-choice-makeup-winners-2024?utm_source=openai)) - **Urban Decay** — *24/7 Glide-On* pencils are a reliable option for a more smudged matte liner look. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) - **Clinique** — *High Impact Gel Tech Eyeliner* is a strong gel-pencil style choice. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) If you want, I can also give you: 1. **best drugstore matte brands**, or 2. **best matte shades for brown/blue/green eyes**.

Here are some of the best **non-luxury alternatives** to pricey eyeshadow and eyeliner brands, with standout products: ## Best eyeshadow alternatives - **ColourPop** — great for colorful, blendable shadows - *Pretty Much My Type* / *Going Coconuts* palettes - **e.l.f. Cosmetics** — super affordable, surprisingly good quality - *Bite-Size Eyeshadow* quads - **Morphe** — good if you want larger palettes and deeper pigment - *35XO Natural Flirt* / *24A Artist Pass* - **NYX Professional Makeup** — reliable everyday options - *Ultimate Shadow Palette* - **L.A. Girl** — budget-friendly with solid color payoff - *Keep It Playful Eyeshadow Palette* ## Best eyeliner alternatives - **NYX Professional Makeup** — one of the best affordable eyeliner brands - *Epic Ink Liner* (liquid) - *Epic Wear Liner Sticks* (pencil/gel) - **e.l.f. Cosmetics** - *No Budge Matte Shadow Stick* (great for quick liner-like looks) - *Expert Liquid Liner* - **L’Oréal Paris** - *Infallible Grip Precision Felt Eyeliner* - **Maybelline** - *Hyper Easy Liquid Liner* - *TattooStudio Gel Pencil Liner* - **ColourPop** - *BFF Liquid Liner* - *Crème Gel Liner* ## If you want the closest “luxury-like” feel - **Natasha Denona dupes?** Try **ColourPop** or **Morphe** - **Urban Decay-style liners?** Try **NYX Epic Ink** or **Maybelline Hyper Easy** - **High-end shadow palette alternatives?** Try **e.l.f.**, **ColourPop**, or **Morphe** If you want, I can also give you: 1. **dupes for specific luxury brands** like Chanel, Dior, Pat McGrath, or Charlotte Tilbury, or 2. a list by **budget level** (drugstore, mid-range, best value).

If you want **luxury-level performance without luxury pricing**, these are the standouts: **Eyeshadow** - **ColourPop Super Shock Shadow** — probably the best overall affordable shadow pick; vibrant, easy to blend, and long-lasting. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **e.l.f. Perfect 10 Eye Shadow Palette** — great if you want a versatile neutral palette with good pigment and blendability. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Maybelline City Mini Palette** — a solid drugstore option, especially for mature lids / easy everyday looks. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **NYX Ultimate Shadow Palette** — best if you want lots of color options. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Juvia’s Place palettes** — especially good if you want richer pigment and easier blending. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) **Eyeliner** - **NYX Epic Ink Waterproof Liquid Eyeliner** — the best budget liquid liner pick and a strong luxury dupe-style alternative. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner Pencil** — great drugstore gel pencil with smooth glide and a smudger. ([allure.com](https://www.allure.com/gallery/best-eyeliner-for-waterline?utm_source=openai)) - **Urban Decay 24/7 Glide-On Eye Pencil** — pricier than drugstore, but still a strong “non-luxury-luxury” option with lots of shades/finishes. ([allure.com](https://www.allure.com/story/best-eyeliners-for-older-women?utm_source=openai)) **If you want the shortest answer:** - **Best eyeshadow alternative:** ColourPop - **Best eyeliner alternative:** NYX Epic Ink ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) If you want, I can also give you: 1. the **best dupes for specific luxury brands** like Pat McGrath, Tom Ford, Dior, or Charlotte Tilbury, or 2. a list by **finish**: matte, shimmer, glitter, or waterproof.

If you want **high-end-quality eye makeup without the luxury price**, these are some of the best alternatives: ### Best affordable eyeshadow alternatives - **ColourPop** — great pigment, huge shade range, very close to premium quality. - Try: **Cloud Spun palettes**, **Super Shock Shadows** - **Makeup Revolution** — good for trendy palettes and dupe-style formulas. - Try: **Re-Loaded palettes** - **e.l.f. Cosmetics** — solid basics and surprisingly good shimmer shades. - Try: **No Budge Shadow Stick**, **Mad for Matte palettes** - **Morphe** — very blendable, especially if you like larger palettes. - Try: **Morphe 35 palettes** - **NYX Professional Makeup** — dependable and easy to wear daily. - Try: **Ultimate Shadow Palette** ### Best affordable eyeliner alternatives - **NYX** — one of the best overall drugstore eyeliner brands. - Try: **Epic Ink Liner**, **Vivid Rich Mechanical Liner** - **e.l.f.** — excellent for everyday liner and tight budgets. - Try: **No Budge Retractable Liner** - **Maybelline** — strong, long-wearing, easy to find. - Try: **Lasting Drama Gel Pencil**, **Hyper Easy Liquid Liner** - **L’Oréal Paris** — good if you want a more polished formula. - Try: **Infallible Grip Precision Felt Eyeliner** - **Stila** — not super cheap, but a strong “luxury alternative.” - Try: **Stay All Day Waterproof Liquid Eye Liner** ### Best “high-end feel” picks If you want the closest vibe to luxury formulas: - **ColourPop** for eyeshadow - **NYX Epic Ink Liner** for liquid liner - **Maybelline Lasting Drama** for pencil/gel liner If you want, I can also give you **specific dupes for brands like MAC, Urban Decay, Pat McGrath, or Charlotte Tilbury**.

If you want **high-end-looking eye makeup without the luxury price**, these are the strongest alternatives right now: **Eyeshadow** - **ColourPop Super Shock Shadow** — great for sparkly one-and-done lids; often the easiest “luxury vibe” swap. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **e.l.f. Perfect 10 Eyeshadow Palette** — best all-around affordable palette for mattes + shimmer. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Juvia’s Place The Coffee Shop Palette** — strong pigmentation and easy blending. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **NYX Ultimate Shadow Palette** — best if you want lots of shade variety for less. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Maybelline City Mini Palette** — a solid everyday option, especially for softer looks. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) **Eyeliner** - **NYX Epic Ink Waterproof Liquid Eyeliner** — the best drugstore liquid liner pick in Allure’s roundup. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **Revlon ColorStay Liquid Liner** — a precise, budget-friendly liquid liner. ([allure.com](https://www.allure.com/story/best-drugstore-liquid-eyeliners?utm_source=openai)) - **Kulfi Beauty Underlined Kajal Eyeliner** — a great affordable gel/kajal-style option with rich pigment. ([allure.com](https://www.allure.com/story/best-gel-eyeliners?utm_source=openai)) - **Half Magic Magic Flik Liquid Eyeliner** — good for cat-eye wings and graphic liner looks. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) If you want, I can also give you: 1. **exact dupes by luxury brand** (e.g., Charlotte Tilbury, Urban Decay, Pat McGrath), or 2. a **best-by-budget list** under $10 / $20 / $30.

Yes—there are several **mid-to-high-end brands** that usually outperform drugstore for **pigment, blendability, wear time, and less fallout**. ### Eyeshadow brands worth the upgrade - **Natasha Denona** — especially her mini palettes and Glam/Biba palettes - **Pat McGrath Labs** — very rich, luxe shadows; pricey but excellent - **Viseart** — pro-quality mattes, great blending - **Anastasia Beverly Hills** — strong pigment; great if you like bold looks - **Makeup by Mario** — easy-to-use, polished neutral palettes - **Dior** — smoother, more refined formulas - **Charlotte Tilbury** — good for easy, flattering everyday looks ### Eyeliner brands worth the upgrade - **Stila Stay All Day Waterproof Liquid Eyeliner** — one of the most reliable - **Urban Decay 24/7 Glide-On Eye Pencil** — smooth, long-wearing - **KVD Beauty Tattoo Liner** — precise liquid liner, very popular - **Lancôme Idôle Liquid Eyeliner** — excellent brush-tip formula - **Make Up For Ever Aqua Resist** — strong waterproof performance - **MAC** — especially for pencil and gel-style liners ### Best “worth it” picks If you want the biggest upgrade for the money: - **Eyeshadow:** Natasha Denona or Viseart - **Eyeliner:** Stila Stay All Day or Urban Decay 24/7 If you want, I can also give you: 1. **best budget-luxury picks**, 2. **best for hooded eyes**, or 3. **best for oily lids**.

Yes—if you want a noticeable upgrade from drugstore, I’d start with **Makeup by Mario, Pat McGrath Labs, Urban Decay, Chanel, Bobbi Brown, Charlotte Tilbury, Danessa Myricks, Hung Vanngo Beauty, Kulfi, and Ilia**. These brands repeatedly show up in editor-tested “best of” prestige picks for eyeshadow and eyeliner, especially for pigment, blendability, and long wear. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/?utm_source=openai)) **Best prestige eyeliner brands** - **Urban Decay** — especially the 24/7 liners. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) - **Stila** — very reliable liquid liner. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **Chanel** — polished, precise liquid liner. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **Pat McGrath Labs** — excellent gel pencil. ([allure.com](https://www.allure.com/story/best-gel-eyeliners?utm_source=openai)) - **Bobbi Brown / Kosas / Ilia** — strong for gel and sensitive-eye options. ([allure.com](https://www.allure.com/story/best-gel-eyeliners?utm_source=openai)) **Best prestige eyeshadow brands** - **Makeup by Mario** — one of the safest “upgrade” buys for mattes. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/?utm_source=openai)) - **Pat McGrath Labs** — if you want luxe shimmer/metallics. ([allure.com](https://www.allure.com/story/the-return-of-eye-shadow-palettes-2025?utm_source=openai)) - **Urban Decay** — great for glitter and classic palettes. ([allure.com](https://www.allure.com/story/best-eye-shadow-singles?utm_source=openai)) - **Charlotte Tilbury** — strong cream shadows. ([allure.com](https://www.allure.com/story/best-eye-shadow-singles?utm_source=openai)) - **Danessa Myricks** — more editorial, multi-texture color. ([allure.com](https://www.allure.com/story/the-return-of-eye-shadow-palettes-2025?utm_source=openai)) - **Hung Vanngo Beauty** — newer but very well reviewed for palettes. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) If you want, I can narrow this to: 1. **best for beginners**, 2. **best for oily eyelids**, or 3. **best at Sephora/Ulta only**.

Here are strong **budget-friendly alternatives to premium eyeshadow and eyeliner brands**: ### Eyeshadow - **ColourPop** — great for rich pigment and trendy shades; often compared to mid/high-end formulas. - **e.l.f. Bite-Size Eyeshadows** — very affordable, surprisingly good color payoff. - **Milani Most Loved Mattes** — solid matte quality, nice for everyday looks. - **NYX Ultimate Shadow Palette** — good variety and decent blendability. - **Morphe 9-pan palettes** — lots of shades for the price, especially if you like bold looks. - **Revolution / Makeup Revolution palettes** — very close in vibe to pricier trend palettes. ### Eyeliner - **NYX Epic Ink Liner** — one of the best budget liquid liners; strong rival to high-end pen liners. - **e.l.f. H2O Proof Eyeliner Pen** — good if you want a more affordable precision pen. - **Maybelline Tattoo Studio Gel Pencil** — long-lasting and great for waterline or smoky looks. - **L’Oréal Infallible Grip Precision Felt Eyeliner** — reliable, dark, and easy to use. - **Wet n Wild Breakup Proof Liquid Eyeliner** — very cheap, very strong performance. ### Best overall picks - **Best eyeshadow value:** ColourPop - **Best eyeliner value:** NYX Epic Ink Liner If you want, I can also give you **dupes for specific premium brands** like Urban Decay, Huda Beauty, or Charlotte Tilbury.

If you want **budget-friendly alternatives to premium eye makeup**, these are the safest bets: **Eyeshadow** - **ColourPop Super Shock Shadow** — great if you like shimmery, high-payoff luxe single shadows. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **e.l.f. Perfect 10 Eyeshadow Palette** — solid all-around neutral palette with mattes + metallics. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Juvia’s Place palettes** — strong pigment and blendability for the price. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **NYX Ultimate Shadow Palettes** — good if you want lots of shade options without spending premium money. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Maybelline City Mini Palette** — especially good for easy, wearable looks. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **L’Oréal Paris Paradise Le Shadow Stick** — a good swipe-and-go cream option. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) **Eyeliner** - **NYX Epic Ink Waterproof Liquid Eyeliner** — one of the best drugstore liquid liners and a strong stand-in for pricier felt-tip liners. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **NYX Epic Ink Liquid Wear Liner** — another budget pick Allure highlights for good wear. ([allure.com](https://www.allure.com/story/best-eyeliners-of-all-time?utm_source=openai)) **Quick picks by vibe** - **Best overall budget brand:** ColourPop. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Best for easy everyday palettes:** e.l.f. or Maybelline. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Best for bold pigment:** Juvia’s Place or NYX. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Best eyeliner bargain:** NYX Epic Ink. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) If you want, I can also make a **“premium brand → cheaper dupe” list** for brands like **Urban Decay, Huda Beauty, Natasha Denona, or MAC**.

Indie brands often win on **uniqueness**, while mainstream brands usually win on **consistency and convenience**. **Indie eyeshadow/eyeliner brands** - **Pros:** more unusual shades/finishes, stronger “special effect” formulas, more creative releases. - **Cons:** more variation between batches, shorter shelf life, less easy to swatch in-store, shipping can take longer. - **Good examples:** - **Clionadh Cosmetics** (duochrome/shimmer eyeshadows) - **Glaminatrix** (rich multichromes) - **Terra Moons** (sparkly topper-type shadows) - **Sydney Grace** (very good matte shadows; indie but more “everyday”) **Mainstream brands** - **Pros:** easier to buy, better shade matching in stores, more reliable formulas, frequent sales, usually simpler returns. - **Cons:** less adventurous color stories, more “safe” finishes. - **Good examples:** - **MAC** (especially classic mattes and liners) - **Urban Decay** (eyeliners, especially 24/7 pencils) - **ColourPop** (more affordable, lots of variety, though quality can be hit-or-miss) - **NARS** / **Pat McGrath** (high-end mainstream/luxury, strong performance) **Quick rule of thumb** - Want **everyday, dependable, easy-to-find**? Go mainstream. - Want **bold shimmer, multichrome, or niche colors**? Go indie. If you want, I can recommend the **best indie vs mainstream picks specifically for matte eyeshadow, shimmer, or eyeliner**.

Indie brands often differ from mainstream ones in a few big ways: **Indie** - More unusual shades/colors: duochromes, multichromes, sparkly toppers, weird undertones. - More niche formulas: very pigmented, very glittery, or very specific finishes. - Smaller runs: limited editions, faster turnover, sometimes harder to restock. - More “art makeup” focus: great for creative looks, less always-for-everyday. - Quality can be amazing, but consistency varies more brand to brand. **Mainstream** - Easier to buy: found at Sephora, Ulta, drugstores, Amazon, etc. - More consistent formulas and packaging. - Better for everyday basics: neutral mattes, brown/black liners, reliable wear. - Often cheaper per item, especially with sales. - Usually more backed by large-scale testing, shade matching, and customer support. **For eyeshadow** - Indie is usually better if you want: unique special shades, intense shimmer, “one-swipe wow.” - Mainstream is usually better if you want: easy blending, neutral palettes, predictable performance. **For eyeliner** - Indie can shine if you want colorful liquid liners, graphic looks, or unusual finishes. - Mainstream is usually better for: black/brown pencil and liquid liners that are dependable, long-wearing, and easy to replace. **Tradeoff in one line:** - Indie = more exciting, more experimental. - Mainstream = more practical, more consistent. If you want, I can also give: 1. **best indie brands for eyeshadow**, 2. **best indie eyeliner brands**, or 3. **indie vs mainstream by budget**.

Here are some of the best **non-professional / affordable alternatives** to pro eyeshadow and eyeliner brands: ### Eyeshadow - **ColourPop** — great pigment, huge shade range, very “pro” quality for the price - Try: **Super Shock Shadows**, **Pretty Fresh palettes** - **e.l.f. Cosmetics** — solid everyday formulas, very budget-friendly - Try: **Bite-Size Eyeshadows**, **No Budge Cream Eyeshadow** - **Milani** — smooth, blendable shadows with good payoff - Try: **Gilded Mini palettes** - **Maybelline** — reliable, easy to find, good for beginners - Try: **The Nudes palette** - **L’Oréal** — better-quality drugstore formulas, especially shimmers - Try: **La Palette Nude** ### Eyeliner - **NYX Professional Makeup** — one of the best affordable eyeliner brands - Try: **Epic Ink Liner**, **Matte Liquid Liner** - **e.l.f. Cosmetics** — cheap and effective - Try: **Liquid Eyeliner**, **No Budge Retractable Liner** - **Maybelline** — very dependable, especially for liquid liner - Try: **Hyper Easy Liquid Liner** - **L’Oréal** — good long-wear options - Try: **Flash Cat Eye** - **KVD Beauty** — not cheap, but often considered a strong alternative to pro-level liners - Try: **Tattoo Liner** ### Best overall picks - **Best eyeshadow:** ColourPop - **Best eyeliner:** NYX Epic Ink Liner - **Best budget:** e.l.f. If you want, I can also give you the best alternatives by **matte, shimmer, long-wear, waterproof, or beginner-friendly**.

If you want **pro-level eye makeup without pro-brand prices**, these are strong alternatives editors keep recommending: **ColourPop, e.l.f., Maybelline, L’Oréal Paris, NYX, Stila, and Clinique**. Allure’s recent roundups say these formulas can rival prestige brands for pigment, blendability, and wear. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) **Best eyeshadow alternatives** - **ColourPop Super Shock Shadow** — best overall budget pick. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **e.l.f. Perfect 10 Eyeshadow Palette** — versatile everyday palette. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Maybelline City Mini Palette** — good for soft, blendable looks. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **L’Oréal Paris Paradise Le Shadow Stick** — easy swipe-and-go option. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **NYX Ultimate Shadow Palettes** — lots of shade options. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) **Best eyeliner alternatives** - **NYX Epic Ink Waterproof Liquid Eyeliner** — top drugstore liquid liner pick. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **Stila Stay All Day Waterproof Liquid Eye Liner** — classic high-performing liquid liner. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **Clinique High Impact Gel Tech Eyeliner** — creamy gel-style option. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) - **Urban Decay 24/7 Glide-On Eyeliner Pencil** — reliable pencil liner. ([allure.com](https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners-2025?utm_source=openai)) If you want, I can narrow this down to: 1. **best for oily lids**, 2. **best for beginners**, or 3. **best for sensitive eyes**.

Usually, yes—**pencil eyeliners are often better for everyday use**. **Why pencil is better for daily wear:** - Easier and faster to apply - More forgiving if your hand isn’t steady - Softer, more natural look - Easier to smudge for a subtle style - Good for tightlining and waterline use **When liquid is better:** - You want a sharp wing or very defined line - You need a more dramatic, longer-lasting look - You don’t mind a bit more effort and precision **Good everyday pencil options:** - **Urban Decay 24/7 Glide-On Eye Pencil** - **Maybelline TattooStudio Gel Pencil** - **Rimmel Scandaleyes Waterproof Kohl Kajal** - **Charlotte Tilbury Rock ’N’ Kohl** **Good everyday liquid options:** - **Stila Stay All Day Waterproof Liquid Eye Liner** - **KVD Tattoo Liner** - **NYX Epic Ink Liner** If you want the simplest daily option, I’d pick a **pencil**. If you want a crisp wing every day, go **liquid**.

Usually, **yes—pencil eyeliners are better for everyday use** for most people. **Why pencil is often better:** - Easier and faster to apply - More forgiving if you make mistakes - Softer, more natural look - Better for tightlining or a subtle lash-line definition **Why liquid can be better:** - Sharper, more dramatic lines - Better for winged looks - Often lasts longer and looks bolder **Simple rule:** - **Everyday/natural:** pencil - **Defined/dramatic:** liquid If you want, I can also recommend the best type for **oily lids, sensitive eyes, or long wear**.

For most beginners, **powder eyeshadow** is easier. **Why powder is better for beginners:** - Easier to **blend** - More forgiving if you make a mistake - Usually gives you more time before it sets - Better if you want simple everyday looks **When cream eyeshadow is better:** - You want **one-and-done** color - You like a **quick, no-brush** application - You have dry eyelids and want a more dewy finish **Beginner-friendly picks:** - **Powder:** - **Maybelline The Nudes Eyeshadow Palette** - **e.l.f. Bite-Size Eyeshadow** - **ColourPop Shadow Palettes** - **Cream:** - **Stila Suede Shade Liquid Eyeshadow** - **Laura Mercier Caviar Stick** - **e.l.f. No Budge Shadow Stick** **Best choice:** If you’re just starting out, go with **powder eyeshadow** first. If you want the easiest possible application, try a **shadow stick** like **Laura Mercier Caviar Stick** or **e.l.f. No Budge Shadow Stick**.

For most beginners: **powder eyeshadow**. **Why powder is easier:** - More forgiving to blend - Easier to build color slowly - Less likely to crease or move around - Easier to fix mistakes **Cream eyeshadow** can be great if you want: - One-and-done color - Faster application - A more dewy or shiny finish **Beginner recommendation:** Start with a **neutral powder palette** and maybe a **shimmer cream** later for quick looks. If you want, I can also suggest the **easiest beginner eyeshadow formulas and brands**.

If you want **long-lasting alternatives** to popular long-wear eyeshadow/eyeliner brands, these are some of the best: ### Eyeshadow - **Urban Decay 24/7 Moondust Shadow** – long-wear, sparkly, very reliable. - **MAC Pro Longwear Paint Pot** – great as an eye base or cream shadow. - **Laura Mercier Caviar Stick Eye Colour** – creamy, easy, and stays put. - **Bobbi Brown Long-Wear Cream Shadow Stick** – one of the best for all-day wear. - **Stila Glitter & Glow Liquid Eyeshadow** – strong staying power for shimmer looks. ### Eyeliner - **Stila Stay All Day Waterproof Liquid Eyeliner** – classic, doesn’t smudge easily. - **KVD Beauty Tattoo Liner** – precise and very long-wearing. - **Sephora Collection 12H Contour Eye Pencil** – budget-friendly and good performance. - **NYX Epic Ink Liner** – great drugstore liquid liner alternative. - **Urban Decay 24/7 Glide-On Eye Pencil** – smooth, intense, and durable. ### Best budget picks - **e.l.f. No Budge Shadow Stick** - **NYX Jumbo Eye Pencil** - **Maybelline TattooStudio Gel Pencil** - **L’Oréal Infallible Grip Precision Felt Eyeliner** If you want, I can also give you: 1. **best waterproof options**, 2. **best drugstore dupes**, or 3. **best for oily eyelids**.

Here are strong **alternatives to long-wear eye makeup brands**, grouped by what you want: **Eyeliners** - **Stila Stay All Day Waterproof Liquid Eyeliner** — best all-around liquid liner. ([allure.com](https://www.allure.com/gallery/best-waterproof-eyeliner?utm_source=openai)) - **Make Up For Ever Aqua Resist Color Pencil Eyeliner** — great if you want a pencil that really stays put. ([allure.com](https://www.allure.com/story/best-eyeliners-for-older-women?utm_source=openai)) - **Urban Decay 24/7 Glide-On Eye Pencil** — a reliable long-wear pencil with lots of shades. ([allure.com](https://www.allure.com/story/best-eyeliners-for-older-women?utm_source=openai)) - **NYX Epic Ink Waterproof Liquid Eyeliner** — a good budget pick. ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) - **Kulfi Underlined Kajal Eyeliner** — nice if you want a softer, more colorful long-wear look. ([allure.com](https://www.allure.com/gallery/best-waterproof-eyeliner?utm_source=openai)) **Eyeshadow** - **Laura Mercier Caviar Stick Eye Shadow** — one of the best cream shadow sticks overall. ([allure.com](https://www.allure.com/gallery/best-eye-shadow-sticks?utm_source=openai)) - **Bobbi Brown Long-Wear Cream Shadow Stick** — excellent if you want serious staying power. ([allure.com](https://www.allure.com/gallery/best-eye-shadow-sticks?utm_source=openai)) - **NARS Total Seduction Eyeshadow Stick** — a good matte option. ([allure.com](https://www.allure.com/gallery/best-eye-shadow-sticks?utm_source=openai)) - **Half Magic Sparklestik Eye Crayon** — good for long-lasting shimmer. ([allure.com](https://www.allure.com/gallery/best-eye-shadow-sticks?utm_source=openai)) - **Juvia’s Place Nubian Shadow Sticks** — best budget alternative. ([allure.com](https://www.allure.com/gallery/best-eye-shadow-sticks?utm_source=openai)) If you want, I can also give you: 1. **drugstore-only alternatives**, or 2. the **best alternatives by finish** (matte, shimmer, waterproof, sensitive eyes).

**Short version:** - **Waterproof** = resists water/tears/humidity best. - **Smudge-proof** = resists rubbing and transfer better, but may not hold up as well in heavy water exposure. - Many formulas are **both**, but not all. ### For eyeliner - **Waterproof eyeliners**: best for wet conditions, oily lids, long wear. - Examples: **Stila Stay All Day Waterproof Liquid Eyeliner**, **KVD Beauty Tattoo Liner**, **L’Oréal Paris Infallible Grip Precision Felt Liner** - **Smudge-proof eyeliners**: better if your main issue is liner moving through the day, especially on the upper lash line. - Examples: **Urban Decay 24/7 Glide-On Eye Pencil**, **Morphe Color Pencil**, **Clinique Quickliner for Eyes** ### For eyeshadow - **Waterproof eyeshadow** often comes in cream or liquid form and is more resistant to sweat/water. - Examples: **Laura Mercier Caviar Stick Eye Colour**, **Smashbox Always On Cream Shadow**, **Bobbi Brown Long-Wear Cream Shadow Stick** - **Smudge-proof eyeshadow** usually means it stays put and doesn’t crease or transfer, but may not be fully water-resistant. - Examples: **Maybelline Color Tattoo**, **NARS Total Seduction Eyeshadow Stick** ### Which to choose? - **For swimming, rain, or crying:** go **waterproof** - **For oily lids or general all-day wear:** **smudge-proof** can be enough - **Best of both:** look for labels like **“waterproof + long-wear + smudge-proof”** If you want, I can recommend the **best waterproof/smudge-proof options by price** (drugstore, mid-range, luxury).

**Waterproof** and **smudge-proof** aren’t the same: - **Waterproof** = resists water, sweat, tears, humidity. - **Smudge-proof** = resists rubbing, transferring, and oilier eyelids. ### How they compare - **Waterproof products** are usually better for: - rain, tears, workouts, humid weather - eyeliner that needs to stay put all day - **Smudge-proof products** are usually better for: - oily lids - preventing raccoon eyes - daily wear when you want clean edges ### In practice - A product can be **waterproof but still smudge a little** if your eyelids are oily. - A product can be **smudge-proof but not fully waterproof** if you sweat or cry a lot. - The strongest formulas are often labeled **waterproof + long-wear + smudge-proof**. ### For eyeshadow - **Waterproof eyeshadow** is less common; it’s usually a cream, stick, or liquid formula. - **Smudge-proof eyeshadow** often means better crease resistance and less transfer, but not necessarily tear-proof. ### For eyeliner - **Waterproof eyeliner** is best if you want maximum staying power. - **Smudge-proof eyeliner** is often easier to remove and can be more comfortable for everyday use. ### Quick rule - **Oily lids?** prioritize **smudge-proof**. - **Tears/sweat/water exposure?** prioritize **waterproof**. - **Want both?** look for **waterproof + smudge-proof**. If you want, I can also compare specific brands like **Stila, Urban Decay, Maybelline, KVD, or Heroine Make**.

To stop eyeshadow from creasing on oily lids: - **Use an eyelid primer**: Best fix. Try **Urban Decay Eyeshadow Primer Potion**, **NARS Smudge Proof Eyeshadow Base**, or **e.l.f. Putty Eye Primer**. - **Set the primer**: Dust a tiny bit of **translucent powder** over the primer before shadow. - **Choose long-wear formulas**: Cream-to-powder or matte shadows tend to last longer. Good options: **Makeup by Mario Master Mattes**, **MAC Pro Longwear Paint Pot** (as a base), **Charlotte Tilbury Luxury Palette**. - **Apply thin layers**: Too much product = creasing. - **Avoid very emollient creams near the crease**: They slide more on oily lids. - **Blot excess oil first**: Use blotting paper or a bit of powder on the lids before makeup. Quick routine: 1. Clean lids 2. Primer 3. Set lightly with powder 4. Eyeshadow 5. Optional: light setting spray If you want, I can recommend a **drugstore** or **high-end** routine specifically for oily eyelids.

Try this: 1. **Start with bare, dry lids** Clean off oil first. 2. **Use an eye primer made for oily lids** Look for one that says **long-wear**, **crease-proof**, or **matte**. 3. **Set the primer with powder** A light dusting of **translucent powder** or a skin-tone eyeshadow helps. 4. **Use thin layers of eyeshadow** Build color gradually instead of applying a thick layer. 5. **Choose matte formulas** Creamy/shimmery shadows often crease more on oily lids. 6. **Avoid too much concealer on the lid** Concealer can slide and cause creasing if it isn’t set well. 7. **Blot midday if needed** Use blotting paper or a tissue, then tap on a little powder. Good primers to try: - **Urban Decay Eyeshadow Primer Potion** - **NARS Smudge Proof Eyeshadow Base** - **Milani Eyeshadow Primer** - **e.l.f. Putty Eye Primer** If you want, I can also give you a **full oily-lid eyeshadow routine** or recommend the **best drugstore primer**.

To keep eyeliner from smudging under your eyes: - **Use a long-wear/waterproof liner**: Try **Stila Stay All Day Waterproof Liquid Eyeliner**, **Urban Decay 24/7 Glide-On Eye Pencil**, or **Maybelline TattooStudio Gel Pencil**. - **Set your under-eye area first**: Lightly dust with a setting powder like **Laura Mercier Translucent Loose Setting Powder** or **e.l.f. Halo Glow Setting Powder**. - **Avoid applying liner too close to the lower waterline** if it tends to migrate. Keep it closer to the lash roots. - **Prime your lids**: Use an eye primer such as **Urban Decay Primer Potion** or **Milani Eyeshadow Primer**. - **Seal pencil liner**: Tap a matching eyeshadow over it with a small brush. - **Use a setting spray**: **Urban Decay All Nighter** helps lock makeup in place. - **Watch oil/moisture**: Blot under-eyes during the day if you get oily; avoid heavy eye creams right before makeup. If you want, I can recommend the best smudge-proof liner for **oily skin**, **watery eyes**, or **sensitive eyes**.

Try this combo: - **Set the under-eye area first**: light dusting of translucent powder. - **Use a long-wear / waterproof eyeliner**: pencil or gel, not soft kohl. - **Apply thinly**: less product = less transfer. - **Avoid the waterline** if you’re prone to smudging. - **Set the liner** with matching eyeshadow. - **Use primer** on lids and under-eyes if you’re oily. - **Blot oil during the day** instead of reapplying. - **Choose a different formula** if your eyes water a lot. Good options: - **Urban Decay 24/7 Glide-On Eye Pencil** - **Stila Stay All Day Waterproof Liquid Eyeliner** - **Maybelline TattooStudio Gel Pencil** - **Tarte Fake Awake** for brightening without heavy smudge If you want, I can suggest the **best one for oily skin, hooded eyes, or sensitive eyes**.

To make eyeshadow look more vibrant: - **Use an eyeshadow primer** first. A good one is **Urban Decay Primer Potion** or **e.l.f. Shadow Lock Primer**. - **Apply a cream base** in a similar shade underneath powder shadow. Try **MAC Paint Pot** or **NYX Jumbo Eye Pencil**. - **Pack on the color** with a flat brush instead of sweeping it on. - **Use a damp brush** for shimmer or metallic shadows to intensify the pigment. - **Choose high-pigment formulas**. Great options: **ColourPop Super Shock Shadows**, **Natasha Denona mini palettes**, or **Pat McGrath mothership palettes**. - **Build in layers** rather than applying one heavy coat. - **Set your eyelid oils** with a little translucent powder before applying shadow if needed. If you want, I can also suggest the best vibrant shadows for your skin tone or budget.

Use these tricks: - **Start with an eyeshadow primer** or a little concealer on the lid. - **Pack on color with a flat brush or fingertip** instead of sweeping it on. - **Use a cream base** in a similar shade underneath. - **Wet your brush** for shimmer shades. - **Choose brighter, more pigmented formulas** and avoid overly dusty shadows. - **Layer slowly**: apply, blend lightly, then add more. - **Set the lid with a tiny bit of translucent powder** only if it’s getting patchy. For extra pop, put a **white or nude pencil** on the lid first, then apply the shadow. If you want, I can also give you a **drugstore or high-end product list** for vibrant eyeshadow.

A simple way to get both eyes even: 1. **Use small dots or dashes first** Mark the shape lightly along the lash line on both eyes before connecting it. 2. **Start with the eye that’s harder** Usually your non-dominant side. Then match the easier side to it. 3. **Keep your elbow anchored** Rest your elbow on a table for steadier lines. 4. **Use short strokes, not one long swipe** Tiny strokes are much easier to control. 5. **Check from a distance** Step back after each eye—one may look even up close but not from normal viewing distance. 6. **Use tape or a guide if needed** Try a small piece of tape angled from the outer corner toward the tail of your brow. 7. **Fix with a cotton swab and makeup remover** Clean up both sides to make the shape match. Helpful products: - **Maybelline Master Precise All Day Liquid Eyeliner** — easy for thin, controlled lines - **NYX Epic Ink Liner** — good if you want a sharper wing - **Kohl pencil** like **Urban Decay 24/7 Glide-On Eye Pencil** — easier to correct if you’re practicing If you want, I can also give you a **step-by-step winged eyeliner method** or a **smudge-free pencil eyeliner method**.

Try this: 1. **Map both eyes first** Use small dots or a light guide line on each eye before connecting them. 2. **Use short strokes** Don’t draw one long line. Build it in tiny sections for better control. 3. **Start with the thinner eye** Match the other eye to it instead of going thicker on the first one. 4. **Keep your mirror straight ahead** Look forward with your eyes open so both lines look even in the normal position. 5. **Check symmetry from a distance** Step back and compare the shape, angle, and thickness. 6. **Clean up with a cotton swab** Dip in micellar water or makeup remover to sharpen edges. 7. **Use tape or a card for wings** If you do winged liner, use the same angle on both sides. Best tip: aim for **sister, not twins**—eyelids are slightly different, so perfect symmetry isn’t always possible. If you want, I can give you a **beginner eyeliner technique** or a **winged liner step-by-step**.

For a sharper wing, the biggest trick is **stability + cleanup**. ### How to get a crisp wing 1. **Use tape or a guide** - Place a small piece of **Micropore tape** or a makeup guide from the lower lash line toward the tail of your brow. - This gives you a clean edge instantly. 2. **Draw the wing in small strokes** - Don’t try one long line. - Start with the outer flick, then connect it to your lash line. 3. **Use a felt-tip pen liner** - Best for precision: - **Stila Stay All Day Waterproof Liquid Eyeliner** - **KVD Tattoo Liner** - **NYX Epic Ink Liner** 4. **Clean the edge with concealer** - Use a tiny angled brush and a bit of concealer to carve the wing. - Good concealers: - **NARS Radiant Creamy Concealer** - **Maybelline Instant Age Rewind** 5. **Set and sharpen with powder** - If you smudge easily, set the area lightly with translucent powder first. - Try: - **Laura Mercier Translucent Loose Setting Powder** - **e.l.f. Halo Glow Setting Powder** ### Extra tip If your hands shake, rest your elbow on a table and look slightly downward into a mirror. If you want, I can also give you a **step-by-step wing tutorial for hooded eyes, almond eyes, or downturned eyes**.

Use a **small angled brush or fine-tip liner**, and draw the wing in **short, tiny strokes** instead of one swipe. Quick trick: 1. **Map it first** with a light line from the outer lash line toward the tail of your brow. 2. Make the **top edge crisp**. 3. Fill in the wing. 4. Clean the bottom edge with a **cotton swab + micellar water/concealer**. 5. Set nearby skin with a little **powder** so it doesn’t smudge. For extra sharpness, try: - **Tape or a business card** as a guide - **Gel liner** for control - **Felt-tip liquid liner** for a very pointed finish If you want, I can give you a **step-by-step wing shape for your eye type**.

To prevent eyeshadow fallout: - **Do eyes first, base second**: Apply shadow before foundation/concealer so you can clean up mess easily. - **Use an eye primer**: It grips pigment and reduces dust. - Good picks: **Urban Decay Eyeshadow Primer Potion**, **NARS Pro-Prime Smudge Proof**, **e.l.f. Putty Eye Primer** - **Tap off excess**: Before applying, tap your brush so loose powder falls off first. - **Pack, don’t sweep**: Press shadow onto the lid with a flat brush, then blend lightly. - **Use cream or wet formulas**: Cream shadows and shimmer toppers usually fallout less. - Good picks: **Bobbi Brown Long-Wear Cream Shadow Stick**, **Stila Shimmer & Glow**, **Maybelline Color Tattoo** - **Use a sticky base for glitter**: If using glitter, apply a glitter glue. - Good pick: **NYX Glitter Primer** - **Set with translucent powder**: Lightly powder under the eyes before shadow to catch fallout. - Good pick: **Laura Mercier Translucent Loose Setting Powder** - **Clean up strategically**: Hold a tissue under the eye or use a fluffy brush to sweep away residue before foundation. If you want, I can also give you a **best brush + primer combo** for either **drugstore** or **high-end**.

Try these: - **Do eyes first, base later** Apply eyeshadow before foundation/concealer, then clean up fallout. - **Use an eye primer** Helps shadow grip better and reduces dustiness. - **Tap off excess powder** Especially with fluffy brushes. - **Build slowly** Use light layers instead of packing on a lot at once. - **Press, don’t swipe** Pressing shadow onto the lid creates less fallout. - **Use a sticky base for shimmer/metallics** A tacky primer or setting spray on the brush can help. - **Put loose powder under the eyes** Catch fallout, then brush it away after. - **Use a damp brush carefully** Great for shimmer, but test first to avoid patchiness. - **Clean up with tape or a brush** A small fluffy brush or micellar-water swab works well. If you want, I can also give you the **best products/tools for minimizing fallout**.

To make eye makeup last all day, focus on **oil control + layering + setting**: 1. **Start with clean, dry lids** Remove oils with micellar water or a gentle cleanser, then let lids dry fully. 2. **Use an eye primer** Good options: - **Urban Decay Eyeshadow Primer Potion** - **NARS Smudge Proof Eyeshadow Base** - **e.l.f. Shadow Lock Eyelid Primer** (budget) 3. **Set the primer with a little powder** Dust a tiny amount of matte eyeshadow or translucent powder over the lid. 4. **Choose long-wear formulas** - Shadows: **Maybelline Color Tattoo 24hr**, **MAC Pro Longwear Paint Pot** - Eyeliner: **Stila Stay All Day Waterproof Liquid Eyeliner**, **KVD Tattoo Liner** - Mascara: **L’Oréal Telescopic Waterproof**, **Heroine Make Long & Curl Mascara** 5. **Layer strategically** Use a cream base first, then powder shadow on top to lock it in. 6. **Avoid oily products near the eyes** Creamy concealers or heavy skincare can break down makeup fast. 7. **Finish with setting spray** Try **Urban Decay All Nighter** or **Charlotte Tilbury Airbrush Flawless Setting Spray**. If you want, I can also give you a **full long-wear eye routine** for oily lids, hooded eyes, or sensitive eyes.

To make eye makeup last all day: - **Start with clean, dry lids** — no moisturizer/oily residue. - **Use an eye primer** — this is the biggest difference. - **Set primer with a little powder or matching shadow** before applying color. - **Choose long-wear formulas** — waterproof mascara, gel/cream shadows labeled long-lasting. - **Apply in thin layers** — thick makeup creases and smudges faster. - **Use cream products sparingly** on oily lids. - **Finish with a setting spray** if you use the rest of your face makeup too. - **Avoid touching your eyes** during the day. If you want, I can also give you a **step-by-step routine for oily eyelids** or **recommend specific eye primers and mascaras**.

For hooded eyes, the goal is to **keep color visible when your eyes are open** and **avoid transfer**. ### Eyeshadow - **Use matte or satin shades** for the main lid and crease; shimmers can vanish into the fold. - **Place your crease color slightly above your natural crease** so it still shows when your eyes are open. - **Keep the darkest shade at the outer corner and upper lash line** for lift. - **Use a light brightening shade on the mobile lid/inner corner** if you want the eyes to look bigger. **Good eyeshadow palettes:** - **Natasha Denona Mini Nude** - **Urban Decay Naked3 Mini** - **Charlotte Tilbury Pillow Talk Beautifying Face Palette** - Budget: **e.l.f. Mad for Matte Eyeshadow Palette** ### Eyeliner For hooded eyes, the best liners are usually: - **Smudge-resistant** - **Long-wearing** - **Fine-tip or gel-pencil formulas** for control Best approaches: - Draw the liner **thin at the inner corner** and slightly thicker toward the outer third. - If doing a wing, **angle it straight out from the lower lash line**, not downward. - Tightline the upper waterline to make lashes look fuller without taking up lid space. **Good eyeliners:** - **Stila Stay All Day Waterproof Liquid Eyeliner** - **KVD Beauty Tattoo Liner** - **Urban Decay 24/7 Glide-On Eye Pencil** - **Maybelline TattooStudio Gel Pencil** ### Best formula choices - **Eyeshadow primer:** *Urban Decay Primer Potion* or *NARS Smudge Proof Eyeshadow Base* - **Setting spray:** *MAC Fix+ Stay Over* or *Milani Make It Last* If you want, I can suggest a **simple hooded-eye routine** for either a natural look or a dramatic wing.

For hooded eyes, the goal is to **keep definition visible when your eyes are open**. ### Eyeshadow - Use **matte** or softly satin shades for the crease; shimmers can disappear into the fold. - Apply darker shadow **slightly above your natural crease** so it’s still visible. - Keep the lid lighter and the outer corner a bit deeper for lift. - Good shades: taupe, soft brown, plum, bronze, and neutral matte palettes. ### Eyeliner - Choose a **smudge-proof gel, liquid, or pencil** depending on your comfort. - A **thin line close to the lashes** usually works best. - **Tightline** the upper waterline to add definition without taking up lid space. - If doing a wing, keep it **short and angled upward** so it doesn’t vanish into the hood. ### Best formulas - **Long-wear / waterproof** formulas help avoid transfer onto the upper lid. - If your lids are oily, use an **eyeshadow primer** first. ### Quick rule - **Small hood:** you can do a thin wing and soft crease. - **Deep hood:** go higher with the shadow and keep liner minimal and precise. If you want, I can also give you a **simple hooded-eye makeup routine** or recommend **specific product picks**.

Use an **oil-based eye makeup remover** and go gently. **Good options:** - **Bioderma Sensibio H2O Micellar Water** (good for sensitive eyes) - **Neutrogena Oil-Free Eye Makeup Remover** - **Lancôme Bi-Facil** - **CeraVe Makeup Removing Balm** (for a less stingy, balm-style option) - **Clinique Take The Day Off Cleansing Balm** (very gentle) **How to do it:** 1. Soak a **cotton pad** with remover. 2. Hold it on your closed eye for **15–30 seconds** to break down the eyeliner. 3. Wipe **downward and outward**—don’t scrub. 4. Use a clean pad/cotton swab for any leftover lines. 5. Rinse with lukewarm water or use a gentle face wash. **To avoid irritation:** - Don’t use hot water or harsh rubbing. - Avoid products with lots of fragrance or alcohol. - If you wear contacts, remove them first. - If your eyes sting, switch to a product labeled **for sensitive eyes**. If you want, I can recommend the **best one for dry eyes, sensitive eyes, or heavy makeup**.

Use a **gentle oil-based remover** and avoid rubbing. Quick method: 1. Soak a **cotton pad or reusable pad** with: - **micellar water for waterproof makeup**, or - a **biphase eye makeup remover**, or - a little **cleansing oil/balm**. 2. Hold it over the closed eye for **10–20 seconds**. 3. Wipe **downward and outward** gently. 4. Repeat with a fresh pad until it comes off. 5. Rinse with lukewarm water and use a **fragrance-free moisturizer/eye cream** if needed. Tips to avoid irritation: - Don’t scrub or stretch the skin. - Keep product **out of the eye**. - Avoid cotton swabs unless you’re cleaning tiny leftover bits. - If your eyes are very sensitive, choose **fragrance-free, ophthalmologist-tested** removers. Good product types: - **Bioderma Sensibio H2O (micellar)** - **Garnier Waterproof Micellar Water** - **Neutrogena Oil-Free Eye Makeup Remover** - **Clinique Take The Day Off Makeup Remover** If you want, I can suggest the **least irritating option for sensitive eyes** or a **drugstore-only routine**.

Patchy eyeshadow usually comes from **oiliness, insufficient primer, or poor blending**. Try this: - **Prep the lid:** Use a light eye cream, then let it fully absorb. Blot any excess. - **Use an eyeshadow primer:** - **Urban Decay Primer Potion** - **NARS Smudge Proof Eyeshadow Base** - **Milani Eyeshadow Primer** (budget-friendly) - **Set lightly with a neutral powder** if your lids are very oily. - **Apply shadow in thin layers:** Build color slowly instead of packing on a lot at once. - **Use the right brush:** A fluffy blending brush for placement, then a denser brush for depth. - **Tap off excess product:** Especially with highly pigmented or powdery shadows. - **Mix formulas carefully:** Cream-to-powder shadows can patch if layered over wet skincare. - **If it’s a bad shadow formula:** Some shadows just perform poorly. Good, reliable palettes include - **ColourPop Pressed Powder Shadows** - **Melt Cosmetics palettes** - **Natasha Denona** (more expensive, very blendable) Quick fix for already-patchy spots: take a **clean fluffy brush** and blend the edges, then press a tiny bit of primer or concealer on the patch and reapply shadow lightly. If you want, I can give you a **step-by-step routine for oily lids** or **hooded eyes**.

Patchy eyeshadow usually means **the lid wasn’t prepped evenly** or **the product isn’t blending over the base well**. Try this: - **Start with primer or concealer**: Set it lightly with a thin layer of translucent powder. - **Use a fluffy brush**: Pick up less product and build slowly. - **Tap off excess**: Too much shadow causes blotches. - **Apply in thin layers**: Don’t try to get full color in one pass. - **Blend with a clean brush**: Especially around the edges. - **Check your formula**: Some shadows work better with a denser brush or a damp brush. - **If the lid is oily**: Use an oil-controlling primer or powder a bit more. Quick fix mid-application: 1. Add a tiny bit of setting powder to the patchy area. 2. Reapply shadow in light layers. 3. Blend edges with a clean brush. If you want, I can also give you a **step-by-step routine for smooth eyeshadow every time**.

Usually: - **Drugstore eyeshadow/eyeliner:** **$5–$15** - Examples: **e.l.f.**, **NYX**, **Maybelline**, **L’Oréal**, **Wet n Wild** - **Mid-range / prestige:** **$15–$35** - Examples: **Fenty Beauty**, **MAC**, **Urban Decay**, **Too Faced**, **Clinique** - **High-end/luxury:** **$35–$70+** - Examples: **Dior**, **Charlotte Tilbury**, **Tom Ford**, **Pat McGrath** Typical product prices: - **Single eyeshadow:** about **$5–$25** - **Eyeshadow palette:** about **$10–$60** (luxury can be **$80+**) - **Pencil eyeliner:** about **$5–$25** - **Liquid/gel eyeliner:** about **$8–$30** If you want, I can also give you **good cheap options** or **best-value brands**.

Typical prices: - **Drugstore / mass-market:** **$5–$15** - **Mid-range / prestige:** **$15–$35** - **High-end / luxury:** **$35–$60+** By product: - **Single eyeshadow:** about **$5–$20** - **Eyeshadow palette:** about **$10–$60+** - **Eyeliner pencil / liquid:** about **$6–$25** If you want, I can also give you **cheap vs. good-value brand examples**.

A good eyeliner usually costs **about $10–$25 USD**. Quick guide: - **Drugstore/good budget:** **$5–$12** - Examples: **Maybelline Eye Studio Lasting Drama Gel Eyeliner**, **NYX Epic Ink Liner** - **Mid-range sweet spot:** **$12–$22** - Examples: **Stila Stay All Day Waterproof Liquid Eye Liner**, **Urban Decay 24/7 Glide-On Eye Pencil** - **High-end:** **$25+** - Examples: **Dior On Stage Liner**, **Charlotte Tilbury Rock ‘N’ Kohl** If you want, I can also recommend the **best eyeliner by type**: liquid, pencil, gel, or waterproof.

A good eyeliner usually costs **about $10–$25**, with a simple sample average around **$16**. That’s based on current prices for popular options like L’Oréal at **$10.99**, Maybelline at **$8.98–$16.12**, Sephora Collection at **$7–$15**, and higher-end picks like Stila at **$24** and Too Faced at **$36**. ([target.com](https://www.target.com/p/-/A-13971185?utm_source=openai)) If you want, I can also give you: - the **best eyeliner under $10** - the **best long-wear eyeliner** - the **best budget vs. luxury picks**

Yes — a few budget brands are genuinely good: **Eyeshadow** - **e.l.f. Bite-Size Eyeshadow** – tiny palettes, very affordable, good everyday colors. - **Wet n Wild Color Icon eyeshadow palettes** – cheap and surprisingly pigmented. - **Milani Gilded palettes** – a little pricier than e.l.f., but still budget and better quality. - **ColourPop pressed shadows/palettes** – good value and lots of shades. **Eyeliner** - **NYX Epic Ink Liner** – great drugstore liquid liner, very popular. - **e.l.f. Liquid Eyeliner** – inexpensive and solid. - **Wet n Wild Breakup Proof Liquid Eyeliner** – cheap and long-wearing. - **Rimmel Exaggerate Waterproof Eye Definer** – good pencil liner. If you want, I can also give you the **best cheap options for sensitive eyes**, **waterproof picks**, or **drugstore dupe-style products**.

Yes — some of the best cheap options are actually drugstore brands. **Good cheap eyeshadow brands:** - **ColourPop** - **e.l.f.** - **Maybelline** - **Juvia’s Place** - **NYX** ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) **Good cheap eyeliner brands:** - **NYX** (especially **Epic Ink Waterproof Liquid Eyeliner**) - **CoverGirl** (their **Exhibitionist Lash Enhancing Liquid Liner** is a budget pick) ([allure.com](https://www.allure.com/story/liquid-eyeliners?utm_source=openai)) If you want, I can also give you: - the **best under-$10 picks** - **best for beginners** - **best for oily lids / hooded eyes**

Here are some of the best **value** brands for **eyeshadow and eyeliner**: ### Eyeshadow - **ColourPop** — best overall value; very pigmented, lots of shades, cheap palettes. - **e.l.f.** — great budget option; their **No Budge Shadow Stick** and **bite-size palettes** are strong. - **Milani** — reliable quality for the price; good everyday palettes. - **Revolution Beauty** — huge variety, lots of affordable palettes. - **Juvia’s Place** — a little pricier than e.l.f., but excellent pigmentation and blendability for the money. ### Eyeliner - **NYX** — probably the best value overall; especially **Epic Ink Liner** and **Epic Wear Liner Sticks**. - **e.l.f.** — good cheap liquid and pencil liners. - **Maybelline** — dependable drugstore classic; **Hyper Easy Liner** is a standout. - **L’Oréal** — good for long-wear pencil and liquid liners. - **KVD Beauty** — not the cheapest, but the **Tattoo Liner** is a strong performance/value pick if you want high-end. ### Best picks if you want just 1-2 - **Eyeshadow:** ColourPop - **Eyeliner:** NYX Epic Ink Liner If you want, I can also give you the **best value brands for oily lids, mature eyes, or sensitive eyes**.

Best-value eye makeup brands right now: - **Eyeshadow:** **ColourPop** (best overall value), **e.l.f.**, **Maybelline**, **NYX**, **Juvia’s Place**, **L’Oréal**. Allure singled out ColourPop’s Super Shock Shadow as the best overall drugstore shadow, and also ranked e.l.f., Maybelline, Juvia’s Place, and NYX highly for value/performance. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows)) - **Eyeliner:** **NYX** (especially Epic Ink), **Maybelline**, **L’Oréal**, **Wet n Wild**, **Essence**. Allure and Vogue both picked NYX Epic Ink as a top drugstore liner; Vogue also highlighted Maybelline’s Tattoo Studio gel pencil, while Allure called Wet n Wild’s Breakup-Proof liquid liner a top drugstore pick. ([allure.com](https://www.allure.com/story/readers-choice-makeup-winners-2024)) **Quick pick:** - **Best overall budget shadow:** ColourPop - **Best overall budget liner:** NYX Epic Ink ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows)) If you want, I can narrow this to **best for oily lids, beginners, or deep skin tones**.

Good affordable options online: - **Ulta** — lots of budget brands: **NYX**, **e.l.f.**, **ColourPop**, **Wet n Wild** - **Target** — easy cheap picks: **e.l.f. Cosmetics**, **NYX**, **Maybelline** - **Amazon** — good for deals on **NYX Epic Ink Liner**, **e.l.f. No Budge Shadow Stick**, **Maybelline Hyper Easy Liner** - **ColourPop.com** — very affordable eyeshadow palettes and liners, often the best value - **Walmart** — cheap staples from **Wet n Wild**, **CoverGirl**, **Maybelline** - **Sephora** (sale section) — sometimes good markdowns on **Sephora Collection** Budget products worth checking: - **e.l.f. Liquid Glitter Eyeshadow** - **NYX Epic Wear Liner** - **Wet n Wild Color Icon Eyeshadow** - **ColourPop Super Shock Shadow** - **Maybelline TattooStudio Gel Pencil** If you want, I can also give you the **cheapest 5 best-rated options** under a specific budget like **$10 or $15**.

Good places to buy affordable eye makeup online in the U.S.: - **Target** — good for **Wet n Wild** picks like the **Megalast Breakup-Proof Liquid Eyeliner** ($5.49) and **Color Icon 10-Pan Eyeshadow Palette**. ([target.com](https://www.target.com/s/wet%2Bn%2Bwild%2Beyeliner%2Bpencil?utm_source=openai)) - **Ulta** — good for **e.l.f.** options like **Smoky Kohl Eyeliner** ($4) and **Intense Ink Eyeliner** ($6). ([ulta.com](https://www.ulta.com/p/smoky-kohl-eyeliner-pimprod2052661?utm_source=openai)) - **Walmart** — good for **Maybelline**; examples include **Master Precise All Day Waterproof Liquid Eyeliner** ($8.98) and **Color Tattoo** cream eyeshadow ($12.99). ([walmart.com](https://www.walmart.com/browse/beauty/maybelline/1085666_1007040_4368355?utm_source=openai)) If you want the cheapest easy picks, I’d start with: - **Wet n Wild** for eyeliner and palettes. ([target.com](https://www.target.com/s/wet%2Bn%2Bwild%2Beyeliner%2Bpencil?utm_source=openai)) - **e.l.f.** for budget liner. ([ulta.com](https://www.ulta.com/p/smoky-kohl-eyeliner-pimprod2052661?utm_source=openai)) - **Maybelline** if you want a slightly more classic drugstore feel. ([walmart.com](https://www.walmart.com/browse/beauty/maybelline/1085666_1007040_4368355?utm_source=openai)) If you want, I can give you a **“best under $10” shortlist** for **eyeliner**, **eyeshadow**, or **both**.

Yes — a few budget brands are genuinely good performers: **Eyeshadow** - **e.l.f. Bite-Size Eyeshadows** — great for the price, easy to blend. - **ColourPop** — especially their single shadows and 9-pan palettes; usually very pigmented. - **Wet n Wild Color Icon palettes** — some are surprisingly solid for everyday looks. - **Milani Gilded palettes** — good formula, a bit more polished than most drugstore options. **Eyeliner** - **NYX Epic Ink Liner** — one of the best budget liquid liners. - **Maybelline Hyper Easy Liquid Liner** — smooth, beginner-friendly. - **Essence Waterproof Eyeliner Pen** — very affordable and decent. - **Rimmel Exaggerate Eyeliner** — good pencil formula for the price. If you want, I can also suggest the **best picks for oily lids, hooded eyes, or sensitive eyes**.

Yes — a few budget brands still perform really well: - **e.l.f.**: good for eyeliner and cream shadow sticks; recent reviews call out its longevity and ease of use. ([marieclaire.co.uk](https://www.marieclaire.co.uk/beauty/make-up/best-eyeshadow-sticks?utm_source=openai)) - **NYX**: especially strong for eyeliner; *Epic Ink* is still getting praise from reviewers. ([cosmopolitan.com](https://www.cosmopolitan.com/style-beauty/beauty/a65321822/readers-choice-beauty-awards-2025/?utm_source=openai)) - **ColourPop**: one of the better cheap eyeshadow brands for pigment and shade range; Allure highlighted a drugstore palette at **$14**. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/?utm_source=openai)) - **Juvia’s Place**: often still affordable and known for very pigmented shadows. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Maybelline / Rimmel**: solid budget eyeliner options in editor tests. ([the-independent.com](https://www.the-independent.com/extras/indybest/fashion-beauty/make-up/best-eyeliner-wing-liquid-pen-pencil-gel-colour-waterline-waterproof-black-crayon-a9521771.html?utm_source=openai)) If you want the safest bet: - **Best budget eyeshadow:** ColourPop or Juvia’s Place. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **Best budget eyeliner:** NYX or e.l.f. ([cosmopolitan.com](https://www.cosmopolitan.com/style-beauty/beauty/a65321822/readers-choice-beauty-awards-2025/?utm_source=openai)) If you want, I can also give you a **“best under $10”** shortlist by product type (powder shadow, cream shadow, pencil liner, liquid liner).

Here are some of the best inexpensive options that perform well: ### Eyeliners - **NYX Epic Ink Liner** — great waterproof liquid liner, very reliable. - **e.l.f. H2O Proof Eyeliner Pen** — budget-friendly and easy to use. - **Maybelline TattooStudio Gel Pencil** — smooth, long-wearing. - **ColourPop Crème Gel Liner** — lots of colors, very affordable. ### Eyeshadows - **ColourPop Super Shock Shadows** — excellent cream-to-powder formula, very pigmented. - **e.l.f. Bite-Size Eyeshadow Palettes** — probably the best cheap mini palettes overall. - **Wet n Wild Color Icon palettes** — very inexpensive and surprisingly good. - **Milani Most Wanted Palettes** — a step up in quality without a big price jump. - **Maybelline The Nudes / City Mini palettes** — good basic everyday options. ### Best value picks - **For eyeliner:** NYX Epic Ink Liner - **For eyeshadow:** e.l.f. Bite-Size Eyeshadow Palettes or ColourPop Super Shock Shadows If you want, I can also give you the best picks for **drugstore matte shadows**, **shimmery shadows**, or **watery/oily eyelids**.

Here are solid **inexpensive** picks that are actually worth buying: **Eyeshadow** - **ColourPop Super Shock Shadow** — about **$7**; great for one-and-done shimmer and easy blending. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **e.l.f. Perfect 10 Eyeshadow Palette** — about **$11**; a nice mix of mattes + metallics for everyday looks. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) - **ColourPop By The Rosé Pressed Powder Palette** — about **$14**; a good drugstore-friendly neutral/pink palette. ([allure.com](https://www.allure.com/gallery/best-eyeshadow-palette/?utm_source=openai)) - **NYX Ultimate Shadow Palettes** — about **$20**; good if you want more shade variety. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) **Eyeliner** - **e.l.f. No Budge Retractable Eyeliner** — about **$6**; one of the best cheap pencil options. ([allure.com](https://www.allure.com/story/best-brown-eyeliners?utm_source=openai)) - **Revlon ColorStay Pencil Waterproof Eyeliner** — about **$11**; a good pick if you want a softer brown/bronze liner. ([allure.com](https://www.allure.com/story/best-brown-eyeliners?utm_source=openai)) - **Maybelline TattooStudio / drugstore liquid liner types** are also strong budget options; Allure consistently lists drugstore liquid liners as long-wearing, smudge-proof choices. ([allure.com](https://www.allure.com/story/best-drugstore-liquid-eyeliners?utm_source=openai)) If you want the **best ultra-cheap starter combo**, I’d pick: 1. **e.l.f. Perfect 10 Palette** 2. **e.l.f. No Budge Eyeliner** 3. **ColourPop Super Shock Shadow** for a quick shimmer topper. ([allure.com](https://www.allure.com/story/best-drugstore-eye-shadows?utm_source=openai)) If you want, I can narrow this down to **best for beginners**, **best for oily lids**, or **best for brown/black eyeliner**.

Yes — plenty of good ones under $20. **Eyeliners** - **NYX Epic Ink Liner** — great liquid liner, long-lasting, usually around $10–12. - **Maybelline TattooStudio Gel Pencil** — smooth and very wearable, about $10–12. - **e.l.f. H2O Proof Eyeliner Pen** — affordable and easy to use, about $8–10. **Eyeshadows** - **e.l.f. Bite-Size Eyeshadow** — super cheap, surprisingly good quality, about $3–5. - **ColourPop single shadows** — good pigmentation, usually around $4–6 each. - **Maybelline The Nudes or Blushed Nudes palettes** — solid drugstore palettes, often under $15. - **Milani Gilded Mini Eyeshadow Palette** — nice color payoff, around $10–12. If you want, I can also recommend: - **best for beginners** - **best for oily lids** - **best drugstore nude palette**

Yes — plenty of good ones under $20. **Good eyeshadow picks** - **e.l.f. Bite-Size Eyeshadow** — **$4**; small palette, easy everyday shades. ([elfcosmetics.com](https://www.elfcosmetics.com/bite-size-eyeshadow/29923.html/?utm_source=openai)) - **e.l.f. Perfect 10 Eyeshadow Palette** — 10 shades, good if you want more options; e.l.f.’s palette line is under $20. ([elfcosmetics.com](https://www.elfcosmetics.com/perfect-10-eyeshadow-palette/84887.html?utm_source=openai)) - **NYX Ultimate Eyeshadow Palette** — currently listed on Target at **$13.99–$20.99**. ([target.com](https://www.target.com/s/best%2Beyeshadow?utm_source=openai)) **Good eyeliner picks** - **e.l.f. Smoky Kohl Eyeliner** — **$4**. ([target.com](https://www.target.com/s/good%2Bdrugstore%2Bpencil%2Beyeliner?utm_source=openai)) - **Maybelline Master Precise Skinny Gel Pencil Eyeliner** — **$10.99**. ([maybelline.com](https://www.maybelline.com/eye-makeup/eyeliner/master-precise-skinny-gel-pencil?utm_source=openai)) - **Maybelline Tattoo Studio Dip-Ink Liquid Eyeliner** — **$9.99**. ([es.maybelline.com](https://es.maybelline.com/eye-makeup/eyeliner/tattoo-liner-dip-ink?utm_source=openai)) - **wet n wild MegaLiner Liquid Eyeliner** — under $20, with a long-wearing formula. ([wetnwildbeauty.com](https://www.wetnwildbeauty.com/product/megaliner-liquid-eyeliner-cosmic-black/?utm_source=openai)) If you want, I can narrow it down to **best for beginners**, **best for oily lids**, or **best for brown eyes**.

Yes—these brands offer good starter sets or beginner-friendly kits: - **e.l.f. Cosmetics** — *Bite-Size Eyeshadow* palettes, *Putty Eye Primer*, and mini eyeliner sets - **NYX Professional Makeup** — *Ultimate Shadow Palette* mini sets, *Eyeliner Duo/kit bundles* - **Wet n Wild** — *Color Icon* eyeshadow palettes and value eye makeup sets - **Maybelline** — starter-friendly combos like *The Nudes* palette + *TattooStudio* eyeliner - **Revolution Beauty** — *Revolution Reloaded* palettes and eye makeup gift sets - **Sephora Collection** — seasonal *eye makeup sets* with eyeliner + shadow minis - **Morphe** — eye shadow palettes and brush + palette starter bundles - **Charlotte Tilbury** — beginner-friendly eye sets like *Super Nudes* kits - **Clinique** — simple eye duos and makeup sets, good for very natural looks - **Lancôme** — curated eye sets with mascara/liner/shadow minis Best budget picks: **e.l.f.**, **NYX**, **Wet n Wild**. Best for easy “all-in-one” starter kits: **Sephora Collection** and **Revolution Beauty**. If you want, I can also narrow this down to **drugstore**, **clean beauty**, or **best for beginners with hooded eyes**.

A few brands with eye-makeup starter sets/kit-style bundles: - **Beth Bender Beauty** — *Eye Candy Starter Pack* and *Eye Candy Starter Pack and Gel Eyeliner Frosting Set*. ([bethbenderbeauty.com](https://bethbenderbeauty.com/products/eye-candy-starter-pack)) - **COSLINE Cosmetics** — *Starter Set* for beginners; it includes a kajal/eyeliner shade. ([cosline.de](https://cosline.de/en/products/starter-set)) - **Jillian Dempsey** — *The KH10L Kit* (limited-edition eyeliner kit). ([jilliandempsey.com](https://www.jilliandempsey.com/products/the-kh10l-kit-1)) - **INGLOT** — *Eye Essentials Set*. ([inglotusa.com](https://inglotusa.com/sets/1212-eye-essentials-set%3Fsrsltid%3DAfmBOop-T5Qk9orRahRC0uQk8kNpvp-RkRThll1OB6LxexZV2F7zVHmC)) If you want, I can narrow these to: 1. **eyeliner-only starter sets**, or 2. **eyeshadow palettes/kits for beginners**.

Yes—but mostly through retailers, not the brand sites. Best places to look: - **Sephora** — free samples with online orders; sometimes mini eye products in promo bags. - **Ulta Beauty** — free deluxe samples and GWP offers; eye minis show up often. - **MAC Cosmetics** — some stores will give **pressed eye shadow samples** or small pot samples on request. - **Benefit Cosmetics** — occasional free samples with promos/orders. - **NARS / Urban Decay / Too Faced** — not regular free-sample programs, but they often have **mini/travel sizes** and promo bundles. If you want, I can list the best **free-sample-friendly eye products** right now (eyeshadow + eyeliner) and where to get them.

Yes—though usually it’s **free samples with purchase**, not totally free standalone samples. For example, **M·A·C** says it offers “Free Samples At Checkout,” and **Ulta** currently has eye-makeup promos like a free **Laura Mercier Caviar Stick Eyeshadow** sample with a qualifying purchase, plus other eye-related gifts with purchase from brands like **Dior**, **Rare Beauty**, and **Rabanne**. ([maccosmetics.com](https://www.maccosmetics.com/product/1368/107892/samples/turquatic-sample?utm_source=openai)) If you want, I can pull together a short list of the **best currently available eye-makeup sample offers**.

For everyday wear, these are some of the best, most reliable brands: **Eyeshadow** - **Urban Decay** — especially the *Naked* palettes for easy neutrals - **Makeup by Mario** — great soft, blendable everyday tones - **Clinique** — good if you want simple, office-friendly looks and sensitive-eye options - **Charlotte Tilbury** — luxe, flattering neutral shades like *Pillow Talk*-type tones - **ColourPop** — affordable and strong everyday color selection **Eyeliner** - **Stila** — *Stay All Day Waterproof Liquid Eyeliner* is a classic - **Urban Decay** — *24/7 Glide-On Eye Pencil* is great for all-day wear - **Maybelline** — *TattooStudio* liners are excellent and budget-friendly - **Clinique** — good for sensitive eyes and smooth application - **Lancôme** — very solid for creamy, long-lasting pencils If you want, I can also narrow this down to: - **best drugstore** - **best for sensitive eyes** - **best for mature eyes** - **best for a 5-minute everyday routine**

For everyday wear, I’d look at brands that make **smooth, long-wearing, easy-to-blend** formulas: ### Best eyeshadow brands - **Urban Decay** — great everyday neutrals; try **Naked3 Palette** or **Naked2 Basics** - **Charlotte Tilbury** — polished, soft, office-friendly shades; try **Luxury Palette** - **Natasha Denona** — very blendable, high quality; try **Mini Nude Palette** - **Makeup by Mario** — simple, wearable tones; try **Master Mattes Eyeshadow Palette** - **ColourPop** — affordable and reliable; try **Going Coconuts** or **That’s Taupe** ### Best eyeliner brands - **Stila** — easy, precise, long-wearing; try **Stay All Day Waterproof Liquid Eyeliner** - **Maybelline** — affordable and dependable; try **Lasting Drama Gel Eyeliner** or **Hyper Easy Eyeliner** - **KVD Beauty** — very bold and durable; try **Tattoo Liner** - **Fenty Beauty** — smooth and modern formulas; try **Flyliner** - **Clinique** — good for sensitive eyes; try **Quickliner for Eyes** ### Best “easy everyday” picks - **Eyeshadow:** Charlotte Tilbury or Urban Decay - **Eyeliner:** Stila or Maybelline If you want, I can also give you the **best picks by budget** or **for hooded/sensitive eyes**.

For everyday wear, I’d look at these: - **Urban Decay** — **24/7 Glide-On Eye Pencil** (smooth, long-wearing, easy for daily use) - **Stila** — **Stay All Day Waterproof Liquid Eye Liner** (clean lines, very reliable) - **Tarte** — **Tartelette In Bloom Palette** (easy neutral shades for simple everyday looks) - **MAC** — **Eye Shadow** singles or **Connect In Colour** palettes (great quality, good neutrals) - **NARS** — **Single Eyeshadows** and **Quad Eyeshadow** palettes (polished, wearable colors) - **Bobbi Brown** — **Long-Wear Cream Shadow Sticks** (fast, low-effort, great for work/day) - **Maybelline** — **TattooStudio Gel Pencil Liner** and **The Nudes** palettes (solid budget-friendly picks) - **e.l.f.** — **No Budge Retractable Eyeliner** and **Bite-Size Eyeshadow** (cheap, everyday-friendly) If you want the easiest “daily makeup” combo, I’d pick: **Bobbi Brown Cream Shadow Stick + Urban Decay 24/7 Pencil**. If you want, I can also give you the **best picks by budget** or **for sensitive eyes**.

For everyday wear, I’d prioritize **easy blending, long wear, and neutral shades**. My top picks: ### Best eyeshadow brands - **Urban Decay** — especially the **Naked Mini** palettes for reliable neutrals - **MAC** — great single shadows and palettes; **Soft Brown**, **All That Glitters** - **Charlotte Tilbury** — **Luxury Palette** quads are very wearable - **Too Faced** — **Born This Way Natural Nudes** palette - **ColourPop** — affordable, good everyday shades; try **Going Coconuts** or **That’s Taupe** - **Laura Mercier** — smooth, polished everyday tones ### Best eyeliner brands - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** - **Urban Decay** — **24/7 Glide-On Eye Pencil** - **MAC** — **Technakohl Liner** - **Clinique** — **Quickliner for Eyes** - **Maybelline** — **TattooStudio Gel Pencil** for budget-friendly wear - **Bobbi Brown** — **Long-Wear Gel Eyeliner** ### Best simple everyday combo - Eyeshadow: **ColourPop Going Coconuts** - Eyeliner: **Urban Decay 24/7 Glide-On** - For a clean wing: **Stila Stay All Day** If you want, I can also give you the **best picks by budget** or **for sensitive eyes**.

For everyday wear, the best brands are usually the ones with smooth formulas, good staying power, and easy-to-blend neutral shades. **Best eyeshadow brands for everyday** - **Charlotte Tilbury** — very flattering neutrals; great for polished, office-friendly looks. - **Urban Decay** — especially the **Naked** palettes; easy everyday matte/shimmer shades. - **Natasha Denona** — excellent formula, especially if you want blendable neutrals. - **ColourPop** — affordable and strong color payoff; good if you want simple singles or palettes. - **MAC** — reliable basic shades and matte finishes for daily use. **Best eyeliner brands for everyday** - **Stila** — the **Stay All Day Waterproof Liquid Eyeliner** is a classic. - **Clinique** — smooth, gentle formulas, good for sensitive eyes. - **KVD Beauty** — very long-wearing, especially if you want a sharp line. - **Maybelline** — affordable and dependable; the **Hyper Easy** or **Tattoo Studio** liners are good picks. - **MAC** — strong, versatile liners with good wear. **Best easy “starter” picks** - Eyeshadow: **Urban Decay Naked3 Mini** or **Charlotte Tilbury Luxury Palette** - Eyeliner: **Stila Stay All Day** or **Maybelline Hyper Easy** If you want, I can also give you the **best brands by budget**: drugstore, mid-range, or luxury.

Absolutely — here are some of the best **eyeshadow** and **eyeliner** brands, with standout products: ### Eyeshadow - **Urban Decay** — *Naked3 Palette* (great neutrals, blends easily) - **Natasha Denona** — *Mini Glam Palette* or *Bronze Palette* (very pigmented, luxury quality) - **Pat McGrath Labs** — *Mothership palettes* (high-impact shimmer and blend) - **ColourPop** — *Going Coconuts* / *That’s Taupe* (affordable, good quality) - **Huda Beauty** — *Rose Quartz Palette* or *Nude Obsessions* (strong pigment, trendy shades) - **MAC** — single shadows and palettes (classic, reliable formula) ### Eyeliner - **Stila** — *Stay All Day Waterproof Liquid Eyeliner* (super popular, precise) - **KVD Beauty** — *Tattoo Liner* (sharp, long-wearing) - **NYX** — *Epic Ink Liner* (budget-friendly liquid liner) - **Victoria Beckham Beauty** — *Satin Kajal Liner* (smooth, luxe pencil) - **Bobbi Brown** — *Long-Wear Gel Eyeliner* (great for a softer or smudged look) - **Maybelline** — *TattooStudio Gel Pencil* (affordable and long-lasting) If you want, I can also narrow these down by **budget**, **best for beginners**, or **best for sensitive eyes**.

Absolutely — here are some of the best **eyeshadow and eyeliner brands** by overall quality and reputation: ## Top eyeshadow brands - **Pat McGrath Labs** — luxury, ultra-pigmented, very blendable - **Natasha Denona** — amazing shimmer/metallics and smooth mattes - **Anastasia Beverly Hills** — great everyday palettes, strong color payoff - **Urban Decay** — classic easy-to-use palettes, especially neutrals - **Huda Beauty** — bold colors, rich formulas, lots of variety - **ColourPop** — affordable, trendy, very good for the price ## Top eyeliner brands - **Stila** — one of the best for liquid eyeliner; the **Stay All Day Waterproof Liquid Eye Liner** is a staple - **Kat Von D Beauty / KVD Beauty** — strong pigment, long-wear liners - **Urban Decay** — the **24/7 Glide-On Eye Pencil** is a favorite - **M·A·C** — reliable pencils and gels, great for professional use - **NYX** — affordable and surprisingly good; great for beginners - **Lancôme** — smooth, elegant formulas, especially liquid liners ## Best “go-to” picks - **Eyeshadow:** Natasha Denona - **Eyeliner:** Stila Stay All Day Waterproof Liquid Eye Liner If you want, I can also recommend the **best brands by budget** (drugstore, mid-range, luxury) or **best for sensitive eyes / oily lids**.

Absolutely — here are some of the **best eyeshadow and eyeliner brands** by performance: ### Eyeshadow brands - **Natasha Denona** — ultra-pigmented, blends beautifully; great palettes. - **Pat McGrath Labs** — luxury formulas, especially shimmers and metallics. - **Melt Cosmetics** — bold color payoff, creative palettes. - **Anastasia Beverly Hills** — very popular for versatile, easy-to-use palettes. - **Charlotte Tilbury** — softer, elegant everyday shades. - **ColourPop** — excellent quality for the price. ### Eyeliner brands - **Stila** — famous for the **Stay All Day Waterproof Liquid Eyeliner**. - **KVD Beauty** — strong, precise liquid liners; very pigmented. - **Urban Decay** — good for pencils; smooth and long-wearing. - **Heroine Make** — one of the best for waterproof, all-day wear. - **Maybelline** — reliable and affordable, especially **Tattoo Studio Gel Pencil**. - **L’Oréal** — great drugstore liquid and pencil options. If you want, I can also give you: 1. **best affordable brands**, 2. **best luxury brands**, or 3. **best brands for beginners**.

Yes — here are some of the best, most reliable brands for **eyeshadow** and **eyeliner**, with standout products: ### Eyeshadow - **Urban Decay** — *Naked Mini Palette* / *Naked3* Great blendability, long wear, easy everyday shades. - **Natasha Denona** — *Mini Glam Palette* / *Biba Palette* Very high pigment and buttery texture. - **Sephora Collection** — *Sephora Collection Colorful Eyeshadow* Good quality at a lower price. - **ColourPop** — *That’s Taupe* / *Going Coconuts* Affordable, trendy shades, strong payoff. - **MAC** — *Eye Shadow Singles* / *Connect in Color Palettes* Classic, dependable, lots of finishes. ### Eyeliner - **Stila** — *Stay All Day Waterproof Liquid Eye Liner* One of the best liquid liners for staying power. - **KVD Beauty** — *Tattoo Liner* Great for sharp winged looks. - **NYX** — *Epic Ink Liner* Affordable and very popular. - **Lancôme** — *Idôle Felt Tip Liquid Eyeliner* Smooth and precise. - **Make Up For Ever** — *Aqua Resist Color Pencil* Excellent for waterproof pencil liner. If you want, I can also narrow this down to: - **best drugstore** - **best luxury** - **best for sensitive eyes** - **best for beginners**

Yes — here are some of the best-known, high-performing brands: ### Eyeshadow - **Natasha Denona** — ultra-pigmented, blendable palettes - **Pat McGrath Labs** — luxury shimmer and metallic formulas - **Urban Decay** — especially the **Naked** palettes - **Huda Beauty** — strong color payoff, great for bold looks - **Charlotte Tilbury** — softer, everyday wearable shades ### Eyeliner - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** is a classic - **KVD Beauty** — very precise, long-wearing liners - **MAC** — reliable pencils and liquids - **NYX** — great budget-friendly option - **Too Faced** — especially for easy-to-use felt-tip liners If you want, I can also narrow this down by: - **best budget** - **best for beginners** - **best waterproof** - **best for sensitive eyes**

Some of the most popular **eyeshadow and eyeliner brands** right now are: ### Eyeshadow brands - **Urban Decay** — especially the **Naked** palettes - **Morphe** — popular for big, affordable palettes - **Huda Beauty** — strong pigment, trendy color stories - **Natasha Denona** — high-end, very blendable palettes - **Too Faced** — easy-to-use, popular everyday palettes - **ColourPop** — affordable, huge shade range - **Anastasia Beverly Hills** — well-known for both matte and shimmer palettes - **Makeup by Mario** — very popular for neutral, polished looks - **Pat McGrath Labs** — luxury, intense shimmer ### Eyeliner brands - **Stila** — especially the **Stay All Day Waterproof Liquid Eyeliner** - **NYX Professional Makeup** — very popular and affordable - **KVD Beauty** — known for bold, long-wear liners - **Maybelline** — classic drugstore favorite - **Sephora Collection** — reliable and budget-friendly - **L’Oréal Paris** — strong everyday options - **Rare Beauty** — popular for softer liner looks - **MAC** — a longtime pro favorite If you want, I can also give you the **best brands by category**: - **best drugstore** - **best luxury** - **best for beginners** - **best long-wear/waterproof**

Some of the most popular **eyeshadow and eyeliner brands right now** are: ### Eyeshadow brands - **Anastasia Beverly Hills** — especially the **Soft Glam Eyeshadow Palette** - **Natasha Denona** — known for luxe formulas like the **Mini Nude Palette** - **Urban Decay** — classic picks like the **Naked Reloaded Palette** - **Morphe** — budget-friendly, lots of influencer-favorite palettes - **ColourPop** — very popular for affordable, trendy shades - **Huda Beauty** — rich pigment and glam palettes like **Rose Quartz** - **Patrick Ta** — popular for soft, polished looks - **Makeup by Mario** — very trendy for wearable neutrals ### Eyeliner brands - **Stila** — the **Stay All Day Waterproof Liquid Eye Liner** is a cult favorite - **NYX Professional Makeup** — especially the **Epic Ink Liner** - **KVD Beauty** — known for strong, long-lasting liners - **Maybelline** — the **Hyper Easy Liquid Liner** is widely loved - **e.l.f.** — affordable and popular, like **H2O Proof Eyeliner Pen** - **Fenty Beauty** — sleek, bold liner options - **Rare Beauty** — popular for easy-to-use formulas - **MAC** — dependable classics, especially for pencil liners If you want, I can also narrow it down to: - **best high-end brands** - **best affordable brands** - **best for beginners** - **best for waterproof or sensitive eyes**

Some of the most popular **eyeshadow and eyeliner brands right now** are: ### Eyeshadow - **Natasha Denona** — famous for high-performance palettes and rich mattes/shimmers - **Huda Beauty** — very popular for bold, glam palettes - **Urban Decay** — especially the **Naked** palettes - **ColourPop** — affordable, trendy color stories - **Anastasia Beverly Hills** — good neutrals and soft glam - **Pat McGrath Labs** — luxury, super-pigmented sparkle - **Melt Cosmetics** — edgy, colorful palettes - **Makeup by Mario** — soft, polished everyday looks ### Eyeliner - **Stila** — the **Stay All Day Waterproof Liquid Eye Liner** is a classic bestseller - **NYX Professional Makeup** — especially **Epic Ink Liner** - **KVD Beauty** — popular for long-wear liquid liner - **Maybelline** — reliable and widely loved, especially **Hyper Easy** - **INGLOT** — known for gel liner - **e.l.f.** — affordable and trendy - **Heroine Make** — super popular for very long-lasting liners - **Lancôme** — premium liquid liners If you want, I can also give you: 1. **best drugstore brands**, 2. **best luxury brands**, or 3. **best for beginners**.

Some of the most popular eyeshadow and eyeliner brands right now are: **Eyeshadow** - **ColourPop** — very popular for affordable palettes and trend-driven shades - **Urban Decay** — especially the **Naked** palettes - **Natasha Denona** — high-end, highly rated for pigment and blendability - **Anastasia Beverly Hills** — popular for neutral and glam palettes - **Morphe** — known for big, budget-friendly palettes - **MAC** — classic, reliable shadows - **Huda Beauty** — bold, pigmented palettes - **Rare Beauty** — growing fast for everyday, easy-to-use makeup **Eyeliner** - **NYX Professional Makeup** — especially **Epic Ink Liner** - **Maybelline** — **Hyper Easy** and **TattooStudio** are big favorites - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** is a cult classic - **Urban Decay** — **24/7 Glide-On Pencil** - **KVD Beauty** — known for long-wear, dramatic liner - **Sephora Collection** — solid, affordable options - **e.l.f.** — popular budget pick - **Fenty Beauty** — well-liked for modern, polished eye looks If you want, I can also list the **best brands by budget** or **best for sensitive eyes / oily lids**.

Some of the most popular eyeshadow/eyeliner brands right now are: - **Urban Decay** — especially **Naked palettes** and **24/7 Glide-On Eye Pencil** - **Stila** — **Stay All Day Waterproof Liquid Eye Liner** - **e.l.f. Cosmetics** — **No Budge Retractable Eyeliner** and affordable palettes - **Rare Beauty** — **All of the Above Weightless Eyeshadow Stick** - **Fenty Beauty** — **Snap Shadows** and **Flypencil** - **MAC** — classic **Eye Shadow** singles and **Brushstroke Liner** - **ColourPop** — very popular for **eyeshadow palettes** and **BFF Liquid Liner** - **NYX Professional Makeup** — **Epic Ink Liner** and budget-friendly shadows - **Maybelline** — **TattooStudio Gel Pencil Liner** - **KVD Beauty** — known for **tattoo-like liners** and bold color payoff If you want, I can also rank them by: 1. best overall, 2. best budget, or 3. best for sensitive eyes.

Makeup artists commonly recommend these: ### Eyeshadow brands - **Viseart** — especially for pro-grade matte palettes - **MAC** — classic artist staple - **Make Up For Ever** — great for performance and editorial looks - **Pat McGrath Labs** — highly pigmented, luxe finishes - **Charlotte Tilbury** — easy-to-use, polished everyday shades - **Danessa Myricks Beauty** — loved for creative, high-impact color - **Natasha Denona** — strong pigment and blendability - **LORAC** — a longtime pro favorite for neutral palettes ### Eyeliner brands - **Bobbi Brown** — especially the **Long-Wear Gel Eyeliner** - **Inglot** — their gel liner is a makeup-artist staple - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** - **Urban Decay** — **24/7 Glide-On Pencil** - **KVD Beauty** — **Tattoo Liner** - **Victoria Beckham Beauty** — sleek, pro-loved liners - **Lancôme** — smooth, reliable liquid liners If you want, I can also narrow this down to the **best for beginners**, **best for oily lids**, or **best luxury vs. drugstore**.

Makeup artists most often recommend these: **Eyeshadow brands** - **Viseart** — pro favorite; great pigment and blendability. - **Natasha Denona** — very creamy, high-impact shadows. - **Pat McGrath Labs** — luxe, intense shimmer and metallics. - **Makeup By Mario** — easy-to-use neutrals and soft glam. - **MAC** — reliable classic singles and palettes. **Eyeliner brands** - **Make Up For Ever** — especially the **Aqua Resist Color Pencil**. - **Stila** — **Stay All Day Waterproof Liquid Eye Liner** is a staple. - **KVD Beauty** — **Tattoo Liner** is a longtime artist favorite. - **MAC** — **Fluidline** gel liner and **Eye Kohl** pencils. - **Urban Decay** — **24/7 Glide-On Eye Pencil**. If you want, I can also narrow this down to the best picks for **drugstore**, **hooded eyes**, or **long wear**.

Makeup artists most often recommend these: **Eyeshadow** - **Natasha Denona** — especially the **Mini palettes** and **Biba** style palettes - **Viseart** — loved for professional-quality matte formulas - **Charlotte Tilbury** — especially **Luxury Palettes** - **Melt Cosmetics** — strong pigment, editorial looks - **Pat McGrath Labs** — luxe, highly blendable shimmer and sparkle - **MAC** — classic pro staple - **Urban Decay** — especially **Naked** palettes for easy everyday wear **Eyeliner** - **MAC** — **Fluidline** gel liner is a pro favorite - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** - **Ardell** / **Kiss** — very popular for affordable lash-line liners and pencils - **Make Up For Ever** — great long-wear waterproof liners - **Victoria Beckham Beauty** — especially the **Satin Kajal Liner** - **Bobbi Brown** — **Long-Wear Gel Eyeliner** - **Lancôme** — **Idôle** liquid liner is widely liked If you want, I can also give you the **best picks by budget** or **best for beginners vs pro-level use**.

Makeup artists most often recommend these: **Eyeshadow** - **MAC** — reliable pro staple; especially the **MAC Eyeshadow Singles** and **Art Library palettes** - **Anastasia Beverly Hills** — strong pigment and blendability; **Modern Renaissance** is iconic - **Pat McGrath Labs** — luxury-level shimmer and formula; **Mothership palettes** - **Natasha Denona** — very blendable, high-performance matte/shimmer shades; **Biba** / **Glam** palettes - **Viseart** — pro favorite for matte formulas and editorial work; **Theory** and **Etendu** palettes - **NARS** — good everyday-to-pro range; **Quad Eyeshadows** - **Makeup by Mario** — popular with artists for soft, wearable looks; **Master Mattes** and **Master Metals** - **Urban Decay** — especially the **Naked** palettes for easy blending **Eyeliner** - **MAC** — **Pro Longwear Fluidline** and **Brushstroke Liner** - **Bobbi Brown** — **Long-Wear Gel Eyeliner** is a classic pro pick - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** - **NYX** — great performance for the price; **Epic Ink Liner** - **KVD Beauty** — known for intense liquid liner; **Tattoo Liner** - **Lancôme** — **Artliner** is a favorite for precision - **M·A·C** and **Bobbi Brown** are probably the most universally trusted among pros If you want, I can also give you the **best brands by budget**, **best for hooded eyes**, or **best for beginners**.

Makeup artists often recommend these for **eyeshadow** and **eyeliner**: ### Eyeshadow - **MAC** — especially the **Art Library** and **Pro Palette** shades - **Natasha Denona** — **Mini Palettes** and **Glam/Biba** palettes - **Pat McGrath Labs** — **Mothership** palettes - **Viseart** — **Petit Pro** and **Theory** palettes - **Anastasia Beverly Hills** — **Soft Glam** and **Modern Renaissance** - **Charlotte Tilbury** — **Luxury Palette** quads - **Makeup by Mario** — **Master Mattes** palette ### Eyeliner - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** - **MAC** — **Liquidlast Liner** and **Technakohl** - **Urban Decay** — **24/7 Glide-On Eye Pencil** - **NYX Professional Makeup** — **Epic Ink Liner** - **KVD Beauty** — **Tattoo Liner** - **Benefit** — **BADgal BANG!**? (mascara is more famous; for liner, artists often prefer the above) - **Victoria Beckham Beauty** — **Satin Kajal Liner** If you want, I can also list the **best drugstore vs luxury picks** or the **most beginner-friendly ones**.

Some of the best drugstore **eyeshadow/eyeliner brands**: ### Eyeshadow - **ColourPop** – great pigment, trendy shades - *Super Shock Shadow* - *Pressed Powder Shadow Palettes* - **Maybelline** – reliable and easy to blend - *The Nudes Palette* - *Expert Wear Eyeshadow* - **Milani** – very good for the price - *Most Loved Mattes* - *Gilded Eyeshadow Palettes* - **Wet n Wild** – cheap but surprisingly strong color payoff - *Color Icon Palette* - *10-Pan Palettes* - **e.l.f.** – solid everyday options - *Melt With Me Eyeshadow Palette* - *No Budge Shadow Stick* ### Eyeliner - **NYX** – one of the best drugstore eyeliner brands overall - *Epic Ink Liner* - *Vivid Rich Mechanical Liner* - **Maybelline** – dependable and long-wearing - *Lasting Drama Gel Eyeliner* - *Master Precise All Day Liner* - **L’Oréal** – smooth and good for sensitive eyes - *Infallible Grip Precision Felt Eyeliner* - *Age Perfect Satin Glide Eyeliner* - **Physicians Formula** – good if you want gentler formulas - *Eye Booster Waterproof Eyeliner* - **e.l.f.** – affordable and easy to use - *No Budge Retractable Liner* - *Liquid Eyeliner* If you want, I can also rank the **best drugstore brands for beginners, oily lids, or the longest wear**.

Here are some of the best drugstore **eyeshadow and eyeliner brands**: ### Eyeshadow - **e.l.f.** — great quality for the price - *Best picks:* **e.l.f. Bite-Size Eyeshadow**, **No Budge Shadow Stick** - **Milani** — very reliable pigment and blendability - *Best picks:* **Milani Gilded Eyeshadow Palettes**, **Milani Eyeshadow Primer** - **L’Oréal** — solid, easy-to-use formulas - *Best picks:* **L’Oréal Infallible 24 HR Eye Shadow**, **L’Oréal La Palette Nude** - **Maybelline** — good everyday shadows - *Best picks:* **Maybelline The Nudes Palette**, **Expert Wear Eyeshadow** - **Revolution / Makeup Revolution** — lots of shade variety - *Best picks:* **Revolution Reloaded Palettes** ### Eyeliner - **NYX** — one of the best drugstore eyeliner brands overall - *Best picks:* **Epic Ink Liner**, **Epic Wear Waterproof Eyeliner**, **Jumbo Eye Pencil** - **Maybelline** — very dependable and long-wearing - *Best picks:* **TattooStudio Gel Pencil Liner**, **Hyper Easy Liquid Liner**, **Lasting Drama Gel Pencil** - **L’Oréal** — good for smooth application - *Best picks:* **Grip Precision Felt Eyeliner**, **Infallible Never Fail Eyeliner** - **e.l.f.** — good budget option - *Best picks:* **No Budge Retractable Eyeliner**, **Liquid Eyeliner** - **Physicians Formula** — good if you want gentler formulas - *Best picks:* **Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum** ### Best overall picks - **Best eyeshadow brand:** **Milani** - **Best eyeliner brand:** **NYX** - **Best ultra-budget brand:** **e.l.f.** If you want, I can also give you the **best drugstore picks for waterproof, oily eyelids, or beginner-friendly makeup**.

Some of the best drugstore **eyeshadow** and **eyeliner** brands: ### Eyeshadow - **ColourPop** — great pigment and fun shades; try the **Super Shock Shadows** and **Pressed Powder Palettes** - **e.l.f.** — affordable and surprisingly good quality; try **No Budge Shadow Sticks** and **The New Classics Palette** - **Milani** — solid everyday palettes; try **Most Wanted Eyeshadow Palettes** - **Maybelline** — easy-to-use, reliable basics; try **The Blushed Nudes** or **Nudes of New York** - **L’Oréal** — good formula and blendability; try **Paradise Enchanted** palettes ### Eyeliner - **NYX** — one of the best drugstore eyeliner brands overall; try **Epic Ink Liner** and **Mechanical Eye Pencil** - **Maybelline** — long-wearing and dependable; try **Master Precise All Day** and **Unstoppable Eyeliner** - **L’Oréal** — smooth, strong formulas; try **Infallible Grip Precision Felt** - **e.l.f.** — budget-friendly; try **No Budge Retractable Eyeliner** - **Revlon** — good classic pencils and liquids; try **ColorStay Eyeliner** If you want, I can also give you the **best picks for sensitive eyes, oily lids, or beginners**.

Some of the best drugstore eye makeup brands right now are: - **ColourPop** — huge eyeshadow selection, great pigment, good quality for the price - **e.l.f.** — solid eyeliners and improving eyeshadows; great value - **L’Oréal Paris** — especially good for eyeliners and long-wear formulas - **Maybelline** — reliable, easy to find, strong for eyeliner and mascara - **NYX Professional Makeup** — one of the best drugstore brands for eyeliner, especially color options - **Revlon** — dependable basics, good pencils and liners - **Wet n Wild** — very affordable, some surprisingly good shadows and liners - **Milani** — nice pigmented eyeshadows and smooth eyeliner formulas Specific standout products: - **Maybelline TattooStudio Gel Pencil Eyeliner** - **NYX Epic Ink Liner** - **e.l.f. No Budge Retractable Eyeliner** - **L’Oréal Infallible Grip Precision Felt Eyeliner** - **Wet n Wild Color Icon Eyeshadow Palette** - **ColourPop palettes** for eyeshadow If you want, I can also give you the **best drugstore brands by skin tone, budget, or for beginners**.

A few of the best drugstore eye makeup brands are: - **NYX** — great for **eyeliner, liquid liners, and colorful shadows** - Try: **Epic Ink Liner**, **Micro Brow Pencil**, **Ultimate Shadow Palette** - **e.l.f.** — best budget-friendly option for **eyeshadow sticks and liners** - Try: **No Budge Retractable Eyeliner**, **No Budge Shadow Stick** - **L’Oréal** — reliable for **smooth, long-wear eyeliner** - Try: **Voluminous Smoldering Eyeliner**, **Infallible Grip Precision Felt Eyeliner** - **Maybelline** — one of the strongest drugstore brands for **eyeliners** - Try: **TattooStudio Gel Pencil Eyeliner**, **Master Precise All Day Liquid Liner** - **Revlon** — good for **classic pencils and everyday shadows** - Try: **ColorStay Eyeliner**, **ColorStay Creme Eyeshadow** - **CoverGirl** — solid for **simple, easy-to-use eye products** - Try: **Perfect Point Plus Eyeliner**, **TruNaked Eyeshadow Palettes** - **Wet n Wild** — best for **cheap, surprisingly good eyeshadow** - Try: **Color Icon Eyeshadow Palettes**, **MegaLast Breakup Proof Liquid Eyeliner** If you want the **best overall**: - **Eyeliner:** Maybelline or NYX - **Eyeshadow:** Wet n Wild, NYX, or e.l.f. If you want, I can also give you the **best drugstore picks for oily eyelids, sensitive eyes, or waterproof formulas**.

Some of the best high-end eyeshadow and eyeliner brands are: ### Eyeshadow - **Tom Ford** — luxe, buttery formulas; especially the **Soleil Eye Color Quads** - **Dior** — elegant, wearable palettes; **5 Couleurs Couture** - **Pat McGrath Labs** — ultra-pigmented, glamorous; **Mothership palettes** - **Chanel** — refined, easy-to-blend shades; **Les 4 Ombres** - **Charlotte Tilbury** — great for polished everyday looks; **Luxury Palette** - **Byredo** — very high-fashion, unique color stories; **5 Color Eyeshadow Palettes** ### Eyeliner - **Tom Ford** — smooth, precise, long-wearing; **Eye Defining Pen** - **Dior** — classic, reliable pencils and liquids; **Diorshow On Stage Liner** - **YSL Beauty** — bold, sleek liquid liners; **Lines Liberated** - **Pat McGrath Labs** — intense color payoff; **Permagel Ultra Glide Eye Pencil** - **Chanel** — elegant and dependable; **Stylo Yeux Waterproof** - **Guerlain** — polished, long-wear formulas; **Les Kohl** If you want, I can also rank them by: 1. **best for luxury quality** 2. **best for daily wear** 3. **best for dramatic/editorial looks**

Some of the best high-end brands for **eyeshadow** and **eyeliner** are: ### Eyeshadow - **Tom Ford** — rich, refined formulas; try **Eye Color Quad** - **Charlotte Tilbury** — very user-friendly, polished shades; try **Luxury Palette** - **Dior** — elegant, blendable, wearable; try **5 Couleurs Couture** - **Pat McGrath Labs** — ultra-pigmented, editorial-level color; try **Mothership palettes** - **Natasha Denona** — excellent formula and blendability; try **Glam Palette** or **Mini Palettes** - **Clé de Peau Beauté** — luxe, smooth, subtle sophistication; try **Eye Color Quad** - **SUQQU** — beautiful silky textures, especially neutrals; try **Signature Color Eyes** ### Eyeliner - **Tom Ford** — precise and luxe; try **Eye Defining Pen** - **Dior** — smooth, long-wearing; try **Diorshow On Stage Crayon** - **Bobbi Brown** — classic and reliable; try **Long-Wear Gel Eyeliner** - **Charlotte Tilbury** — creamy and easy to use; try **Rock ‘N’ Kohl** - **Chanel** — elegant formulas and finishes; try **Stylo Yeux Waterproof** - **Guerlain** — refined and high-performance; try **The Eye Pencil** - **Sisley Paris** — very high-end, great texture; try **Phyto-Khol Star** If you want, I can also narrow this down to: - **best luxury splurge** - **best for mature eyes** - **best for bold/colorful looks** - **best long-wear eyeliner**

Some of the best high-end eye makeup brands are: - **Tom Ford Beauty** — luxury textures, especially **Eye Color Quad** and **Emotionproof Eyeliner** - **Pat McGrath Labs** — ultra-pigmented, standout palettes like **Mothership** and **PermaGel Ultra Glide Eye Pencil** - **Dior** — polished, easy-to-wear formulas; try **5 Couleurs Couture** and **Diorshow On Stage Liner** - **Chanel** — elegant, refined shadows and liners; **Les 4 Ombres** and **Stylo Yeux Waterproof** - **Guerlain** — luxurious, blendable eyeshadows and liners - **YSL Beauty** — great for chic, modern looks; **Couture Mini Clutch** and **Lines Liberated Eyeliner** - **Victoria Beckham Beauty** — excellent creamy eyeshadow sticks and liners; **Satin Kajal Liner** is a standout - **Charlotte Tilbury** — very wearable and flattering; **Luxury Palette** and **Rock ’N’ Kohl** - **Natasha Denona** — pro-level shadow quality, especially palettes like **Mini Xenon** or larger **Glam** palettes - **Armani Beauty** — smooth, sophisticated eye products If you want the **best overall luxury brands**, I’d narrow it to: **Pat McGrath Labs, Tom Ford, Natasha Denona, and Victoria Beckham Beauty**. If you want, I can also give you: - the **best for oily lids** - **best for sensitive eyes** - **best neutral palettes** - or **best luxury eyeliner only**.

Some of the best high-end **eyeshadow** and **eyeliner** brands: ### Eyeshadow - **Tom Ford Beauty** — ultra-smooth, luxe formulas; great palettes. - **Dior** — elegant, wearable shades with strong quality. - **Pat McGrath Labs** — best for rich pigment and glam finishes. - **Charlotte Tilbury** — easy-to-use, flattering neutral palettes. - **Guerlain** — refined textures and sophisticated color stories. - **Natasha Denona** — not always the most “luxury” by branding, but top-tier quality and performance. ### Eyeliner - **CHANEL** — sleek, long-wearing liners with a polished finish. - **Tom Ford Beauty** — very refined pencils and liquid liners. - **Dior** — excellent waterproof and precision options. - **Pat McGrath Labs** — bold, intense color payoff. - **Armani Beauty** — smooth, long-lasting liner formulas. - **Bobbi Brown** — especially good for classic, everyday definition. ### Best overall picks - **Best eyeshadow palettes:** Tom Ford, Pat McGrath, Natasha Denona - **Best eyeliner pencils:** Bobbi Brown, Chanel, Dior - **Best liquid liner:** Tom Ford, Chanel, Pat McGrath If you want, I can also narrow this down to the **best luxury brands for matte shadows, shimmer, or hooded eyes**.

Some of the best high-end brands for eyeshadow and eyeliner are: - **Chanel** — elegant, wearable shadows; good eyeliners - **Dior** — excellent palettes, smooth formulas, luxe finishes - **Tom Ford** — standout eyeshadows and intense, polished liners - **Armani Beauty** — refined, silky shadows and great definition - **Charlotte Tilbury** — very user-friendly shadows and easy-to-use liners - **Pat McGrath Labs** — top-tier eyeshadow quality, especially shimmer/metallics - **Surratt Beauty** — especially strong for eyeliner and minimalistic luxury - **Bobbi Brown** — reliable shadows and classic liners - **Huda Beauty** — bold palettes with strong pigment - **Hourglass** — great for softer, sophisticated eye looks Best picks by product type: - **Eyeshadow:** Pat McGrath Labs, Tom Ford, Dior - **Eyeliner:** Surratt Beauty, Chanel, Bobbi Brown If you want, I can also recommend the **best luxury brands by finish** (matte, shimmer, smoky, natural, or dramatic).

For the **best color payoff**, these brands are consistently top-tier: ### Eyeshadow - **Pat McGrath Labs** — insanely pigmented, especially the Mothership palettes - **Natasha Denona** — rich, vibrant mattes and metallics - **Makeup by Mario** — strong, buildable payoff with smooth blendability - **Viseart** — very saturated, pro-level formulas - **Huda Beauty** — bold, high-impact shades ### Eyeliner - **Urban Decay 24/7 Glide-On Pencil** — very pigmented and long-wearing - **Stila Stay All Day Waterproof Liquid Eyeliner** — intense black and sharp lines - **KVD Beauty Tattoo Liner** — super dark, precise, high payoff - **NYX Epic Wear Liner** — excellent pigment for the price - **MUFE Aqua Resist** liners — strong color and staying power If you want, I can also give you the **best drugstore**, **best luxury**, or **best for colorful looks** picks.

For **best color payoff**, these brands are consistently strong: ### Eyeshadow - **Danessa Myricks Beauty** — especially the **Colorfix** cream pigments and palettes; insanely saturated. - **Pat McGrath Labs** — rich, metallic, and deep matte shades with excellent intensity. - **Natasha Denona** — very pigmented, especially her midis and minis. - **Viseart** — elite matte formula, super concentrated and blendable. - **MAC** — reliable, bold classic shadows. - **Juvia’s Place** — known for very vivid, high-impact color. - **Makeup by Mario** — softer than the above, but still strong and smooth. ### Eyeliner - **Urban Decay 24/7 Glide-On Eye Pencil** — highly pigmented, smooth, long-lasting. - **KVD Beauty Tattoo Liner** — sharp, opaque liquid liner. - **Stila Stay All Day Waterproof Liquid Eyeliner** — very black, very saturated. - **Inglot AMC Gel Eyeliner** — rich color and intense finish. - **NYX Epic Ink Liner** — great payoff for the price. - **MAKE UP FOR EVER Aqua Resist** liners — strong color and wear. If you want, I can also narrow it down by **budget**, **waterline-safe**, or **best for very dark/bright shades**.

For **best color payoff**, these brands are standouts: ### Eyeshadow - **Natasha Denona** — especially her **Mini/Retro/Metallic** palettes - **Pat McGrath Labs** — ultra-pigmented, especially **Mothership** palettes - **Melt Cosmetics** — very rich mattes and bold color stories - **Viseart** — great payoff, especially **Editorial Brights** and neutral mattes - **ColourPop** — strong payoff for the price, especially **Pressed Powder Shadows** - **Huda Beauty** — very saturated palettes, especially **Nude Obsessions** and **Mercury Retrograde** ### Eyeliner - **Urban Decay 24/7 Glide-On Eye Pencil** — intense, creamy, long-wearing - **Inglot AMC Eyeliner Gel** — super pigmented, especially for sharp lines - **KVD Beauty Tattoo Liner** — strong black payoff, precise - **Stila Stay All Day Waterproof Liquid Eyeliner** — bold, opaque liquid liner - **NYX Epic Ink Liner** — very dark, affordable - **Sephora Collection 12H Contour Pencil** — good payoff for the price If you want, I can also list the **best drugstore vs luxury** options separately.

For **best color payoff**, these brands are consistently strong: ### Eyeshadow - **Pat McGrath Labs** — especially the **Mothership palettes**; very rich, intense shimmer and matte payoff. - **Danessa Myricks Beauty** — the **Colorfix** creams are insanely pigmented and multi-use. - **Viseart** — excellent matte saturation; the **Neutral Mattes** and **Editorial Brights** palettes are top-tier. - **Huda Beauty** — strong pigment, especially in the **Mercury Retrograde**-style palettes and newer larger palettes. - **Makeup by Mario** — smoother than ultra-bold, but still great payoff and easy to build. - **Natasha Denona** — very high pigment, especially the **Mini/retro/pastel** formulas and larger palettes. ### Eyeliner - **KVD Beauty Tattoo Liner / Pencil** — very intense, especially for black and deep shades. - **Stila Stay All Day Waterproof Liquid Eyeliner** — strong, opaque color in one pass. - **Urban Decay 24/7 Glide-On Pencil** — excellent payoff, especially in bright and metallic colors. - **Sephora Collection Retractable Waterproof Eyeliner** — surprisingly pigmented for the price. - **MUFE (Make Up For Ever) Artist Color Pencil** — bold color, great for lining and waterline use. - **Lisa Eldridge Eyeliner** — very rich and refined color payoff. If you want **the most intense payoff overall**, I’d start with: 1. **Pat McGrath Labs** 2. **Danessa Myricks Beauty** 3. **Viseart** 4. **KVD Beauty / Stila** for eyeliner If you want, I can also give you the **best drugstore** and **best luxury** picks separately.

For **best color payoff**, these brands are consistently strong: ### Eyeshadow - **Natasha Denona** — ultra-pigmented, especially the cream-to-powder and shimmer formulas. - **Pat McGrath Labs** — very rich color, especially metallics and special shades. - **Glamlite** — bold, saturated mattes and shimmers. - **Juvia’s Place** — famous for deep, vibrant pigment at a lower price. - **Viseart** — excellent payoff and blending, especially pro palettes. - **Makeup by Mario** — softer than the above, but still very good if you want buildable pigment. ### Eyeliner - **Stila Stay All Day Waterproof Liquid Eyeliner** — strong black/colored payoff and reliable. - **KVD Beauty Tattoo Liner** — intense, precise, high pigment. - **Lancôme Idôle Felt Tip Liquid Eyeliner** — very saturated, smooth application. - **Fenty Beauty Flyliner** — deep color, especially the black. - **Urban Decay 24/7 Glide-On Eye Pencil** — great payoff for pencil liner, lots of shade options. - **Nyx Epic Wear Liner** — one of the best drugstore options for bold color. ### Best overall for maximum payoff - **Eyeshadow:** Pat McGrath Labs, Natasha Denona, Juvia’s Place - **Eyeliner:** KVD Beauty, Stila, Urban Decay If you want, I can also give you the **best color payoff brands by price range** (drugstore, mid-range, luxury).

For beginners, the best brands are easy to blend, not too pigmented, and forgiving if you make mistakes. ### Eyeshadow - **ColourPop** — great budget option; smooth and beginner-friendly. - Try: **ColourPop Supershock Shadows** or **Bare Necessities Palette** - **e.l.f.** — very easy to use and affordable. - Try: **e.l.f. Bite-Size Eyeshadow** - **Maybelline** — good drugstore palettes with simple neutral shades. - Try: **Maybelline The Nudes** - **Too Faced** — pricier, but very blendable and beginner-friendly. - Try: **Too Faced Born This Way The Natural Nudes** - **NARS** — soft, easy-to-work-with formulas if you want higher-end. - Try: **NARS Afterglow Eyeshadow Palette** ### Eyeliner - **NYX** — one of the best beginner brands for eyeliner. - Try: **NYX Epic Ink Liner** (liquid) or **Epic Wear Liner Stick** (pencil) - **Maybelline** — reliable and easy to control. - Try: **Maybelline Master Precise Liquid Eyeliner** or **Eye Studio Lasting Drama Gel Liner** - **e.l.f.** — simple and budget-friendly. - Try: **e.l.f. Liquid Matte Eyeliner** - **Clinique** — good if you want something gentler and easy to use. - Try: **Clinique Quickliner for Eyes** - **Stila** — excellent for liquid liner beginners if you want a precise tip. - Try: **Stila Stay All Day Waterproof Liquid Eyeliner** ### Best starter picks - **Eyeshadow:** e.l.f. Bite-Size Eyeshadow - **Eyeliner:** NYX Epic Ink Liner - **Budget combo:** Maybelline + NYX If you want, I can also recommend the best options for **hooded eyes**, **oily lids**, or a **natural vs. dramatic look**.

For beginners, the easiest brands are usually **smooth, forgiving, and not too pricey**. ### Best beginner-friendly eyeliner brands - **NYX** — *Epic Ink Liner* (felt-tip, very easy for wings) - **Maybelline** — *Hyper Easy Liquid Liner* or *TattooStudio Gel Pencil* - **e.l.f.** — *Intense Ink Eyeliner* or *No Budge Retractable Eyeliner* - **Stila** — *Stay All Day Waterproof Liquid Eyeliner* (a splurge, but super easy) ### Best beginner-friendly eyeshadow brands - **ColourPop** — great affordable palettes; soft and blendable - **e.l.f.** — *Little Black Magic* or *Bite-Size Eyeshadow* palettes - **Maybelline** — *The Nudes* / *The Burgundy Bar* palettes - **Morphe** — easy-to-blend palettes, lots of neutral options ### Easiest types to start with - **Eyeshadow sticks**: - **Laura Mercier Caviar Stick** - **e.l.f. No Budge Shadow Stick** - **Pencil eyeliner**: easiest to control before trying liquid - **Neutral palettes**: browns, taupes, soft shimmers If you want, I can also give you the **best beginner picks by budget** (drugstore vs. high-end).

For beginners, the easiest brands are the ones with smooth formulas, clear shades, and low fallout. **Best eyeshadow brands for beginners** - **e.l.f.** — great budget option; try **e.l.f. Bite-Size Eyeshadow** - **Maybelline** — easy-to-blend drugstore palettes like **The Nudes** - **ColourPop** — very beginner-friendly and affordable; try **ColourPop Going Coconuts** - **Urban Decay** — pricier, but very blendable; **Naked3 Mini** is a good start - **Anastasia Beverly Hills** — strong pigment, good if you want to learn blending; **Soft Glam** is a classic **Best eyeliner brands for beginners** - **Maybelline** — one of the easiest to use; **TattooStudio Gel Pencil** or **Hyper Easy Liquid Liner** - **NYX** — good control and affordable; **Epic Ink Liner** - **e.l.f.** — simple and cheap; **Liquid Metallic Eyeshadow** isn’t eyeliner, but their liners are beginner-friendly too - **Stila** — best for easy liquid liner; **Stay All Day Waterproof Liquid Eyeliner** - **Revlon** — very forgiving pencil liners; **ColorStay** liners **If you want the easiest overall** - Eyeshadow: **e.l.f. Bite-Size Eyeshadow** - Eyeliner: **Maybelline Hyper Easy Liquid Liner** or **Maybelline TattooStudio Gel Pencil** If you want, I can also give you: 1. **best drugstore picks only**, or 2. **a super easy beginner makeup starter kit**.

For beginners, the easiest brands are the ones with **smooth formulas, good blending, and forgiving application**: ### Best beginner eyeshadow brands - **ColourPop** — affordable, easy-to-blend palettes - **e.l.f. Cosmetics** — simple, budget-friendly palettes and sticks - **Maybelline** — especially their **The Nudes**-type palettes - **NARS** — pricier, but very blendable and hard to mess up - **Too Faced** — beginner-friendly palettes with good payoff ### Best beginner eyeliner brands - **Maybelline** — great for beginners; try **Eye Studio** gel or **Hyper Easy** liquid - **e.l.f.** — good budget eyeliners, especially pencil and liquid - **NYX Professional Makeup** — **Epic Ink Liner** is popular and easy to use - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** is very beginner-friendly - **Revlon** — simple, reliable pencil liners ### Easiest types for beginners - **Pencil eyeliner** for control - **Cream shadow sticks** for quick eyeshadow - **Neutral eyeshadow palettes** with matte shades If you want, I can also give you a **best beginner list by budget**: drugstore vs. high-end.

For beginners, look for products that are **easy to blend, pigmented but not too intense, and forgiving if you make mistakes**. ### Best eyeshadow brands for beginners - **e.l.f.** — very affordable, easy to use - **ColourPop** — great formulas, lots of beginner-friendly palettes - **Maybelline** — simple drugstore palettes and sticks - **NARS** — pricier, but very blendable - **Urban Decay** — good quality and easy to work with **Good starter palettes:** - **e.l.f. Bite-Size Eyeshadow** - **ColourPop Going Coconuts** - **Maybelline The Nudes** - **Urban Decay Naked 3 Mini** ### Best eyeliner brands for beginners - **NYX** — easy, affordable, lots of options - **Maybelline** — very beginner-friendly - **e.l.f.** — simple and budget-friendly - **Stila** — great for precise liquid liner - **Clinique** — smooth and less intimidating **Good starter eyeliners:** - **Maybelline Hyper Easy Liquid Liner** - **NYX Epic Ink Liner** - **e.l.f. H2O Proof Eyeliner Pen** - **Stila Stay All Day Waterproof Liquid Eyeliner** ### Easiest format for beginners - **Eyeshadow sticks**: super easy and fast - **Pencil eyeliner**: easier than liquid - **Gel pot + angled brush**: good if you want control If you want, I can also suggest the **best beginner picks for hooded eyes, oily lids, or a specific budget**.

For long-lasting wear, these brands are especially reliable: **Eyeshadow** - **Urban Decay** — *Primer Potion* + *Naked* palettes - **MAC** — *Pro Longwear Paint Pot*, *Eyeshadow* - **Makeup by Mario** — *Master Mattes* - **Danessa Myricks Beauty** — *Colorfix* (very long-wearing) - **Natasha Denona** — *Eyeshadow palettes* (excellent longevity) - **Pat McGrath Labs** — highly pigmented, long-wearing formulas **Eyeliner** - **Stila** — *Stay All Day Waterproof Liquid Eye Liner* - **KVD Beauty** — *Tattoo Liner* - **Urban Decay** — *24/7 Glide-On Eye Pencil* - **Maybelline** — *TattooStudio Gel Pencil* - **Sephora Collection** — *12H Contour Eye Pencil* - **Lancôme** — *Idôle Waterproof Liner* If you want, I can also recommend the best long-wear options for **oily lids**, **sensitive eyes**, or **waterline use**.

Brands known for long-lasting eyeshadow/eyeliner wear: - **Urban Decay** — especially **24/7 Glide-On Eye Pencil** and **Eyeshadow Primer Potion** - **MAC** — **Pro Longwear Paint Pot**, **Fluidline**, and long-wear pencils - **Bobbi Brown** — **Long-Wear Cream Shadow Stick** and **Long-Wear Gel Eyeliner** - **Make Up For Ever** — **Aqua Resist** liners and shadows - **Sephora Collection** — **12HR Colorful Eyeliner** - **Stila** — **Stay All Day Waterproof Liquid Eye Liner** - **Lancôme** — **Artliner** and long-wear formulas - **NARS** — **High-Pigment Longwear Eyeliner** - **L’Oréal** — **Infallible** eye products - **Maybelline** — **TattooStudio** gel pencil and eyeshadow sticks If you want, I can narrow this to: - **best for oily lids** - **best waterproof eyeliner** - **best drugstore options** - **best cream eyeshadows**

Some of the most reliable long-wear eyeshadow and eyeliner brands are: - **Urban Decay** — especially **24/7 Glide-On Eye Pencil** and **Primer Potion** - **MAC** — **Pro Longwear Paint Pot**, **Fluidline** - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** - **Maybelline** — **TattooStudio Gel Pencil** and **Color Tattoo** shadows - **Too Faced** — **Shadow Insurance** primer, **Better Than Sex Waterproof** liner - **NARS** — **Tightline Eyeliner**, long-wear shadows - **Bobbi Brown** — **Long-Wear Cream Shadow Stick**, **Long-Wear Gel Eyeliner** - **Lancôme** — **Artliner** and **Idôle Waterproof** - **Clinique** — **High Impact Easy Liquid Liner**, **Chubby Stick Shadow Tints** - **KVD Beauty** — **Tattoo Liner** For best staying power, pair any shadow with a good primer like **Urban Decay Primer Potion** or **MAC Prep + Prime 24-Hour Extend Eye Base**.

Yes—these are well known for long wear: **Eyeshadow** - **Urban Decay** – *Eyeshadow Primer Potion*, *24/7 Shadow Sticks* - **Laura Mercier** – *Caviar Stick Eye Colour* - **Bobbi Brown** – *Long-Wear Cream Shadow Stick* - **MAC** – *Pro Longwear Paint Pot* - **Charlotte Tilbury** – *Eyes to Mesmerise* - **Maybelline** – *Color Tattoo* / *24hr* cream shadows **Eyeliner** - **Stila** – *Stay All Day Waterproof Liquid Eye Liner* - **KVD Beauty** – *Tattoo Liner* - **Inglot** – *AMC Eyeliner Gel* - **Urban Decay** – *24/7 Glide-On Eye Pencil* - **Maybelline** – *Tattoo Studio* / *Lasting Drama* - **NARS** – *High-Pigment Longwear Eyeliner* If you want, I can narrow this down to **best drugstore**, **best for oily lids**, or **best waterproof**.

Yes—these are some of the most reliable **long-wear eyeshadow and eyeliner brands/products**: ### Eyeshadow - **Urban Decay** – *Primer Potion + 24/7 Eyeshadows* (good for all-day wear) - **MAC** – *Pro Longwear Paint Pot* and *Dazzleshadow* - **Bobbi Brown** – *Long-Wear Cream Shadow Stick* - **Laura Mercier** – *Caviar Stick Eye Colour* - **Charlotte Tilbury** – *Eyes to Mesmerise* and *Luxury Palette* (especially with primer) - **Maybelline** – *Color Tattoo* (budget-friendly, very durable) ### Eyeliner - **Stila** – *Stay All Day Waterproof Liquid Eyeliner* - **KVD Beauty** – *Tattoo Liner* - **Urban Decay** – *24/7 Glide-On Eye Pencil* - **Clinique** – *Pretty Easy Liquid Eyelining Pen* / *Quickliner* - **Make Up For Ever** – *Aqua Resist* liners - **Bourjois** – *Contour Clubbing* (excellent for staying power, depending on availability) ### Best if you have oily lids or want maximum wear - **Urban Decay** - **Stila** - **KVD Beauty** - **Laura Mercier** - **MAC** If you want, I can also give you the **best long-lasting picks by budget** or for **waterproof/sensitive eyes**.

For sensitive eyes, these are usually the safest bets: - **Clinique** — very strong choice for sensitive eyes - Eyeshadow: **Clinique All About Shadow** - Eyeliner: **Clinique Quickliner for Eyes** - **Almay** — made for sensitive eyes and contact-lens wearers - Eyeshadow: **Almay Eyeshadow Quads** - Eyeliner: **Almay All-Day Intense Gel Eyeliner** - **bareMinerals** — good if you prefer mineral formulas - Eyeshadow: **bareMinerals Gen Nude Powder Eyeshadow** - Eyeliner: **bareMinerals Lashtopia?** (better for mascara; for liner, look at their eye pencils if available in your region) - **Tower 28** — popular for very reactive skin - Eyeliner: **Tower 28 MakeWaves Mascara** isn’t eyeliner, but for liner they’re better known for lip/face products; still worth checking new launches - Eyeshadow: their cream products can work, but patch test first - **ILIA** — gentle, cleaner-leaning formulas - Eyeshadow: **ILIA Liquid Powder Chromatic Eye Tint** - Eyeliner: **ILIA Clean Line Gel Liner** Best tips: choose **fragrance-free**, **ophthalmologist-tested**, and **waterproof only if needed** (some waterproof formulas can be harder to remove and irritate more). If you want, I can give you a **best-by-budget list** or **best drugstore options only**.

For sensitive eyes, look for **fragrance-free, ophthalmologist-tested, and water-based/mineral** formulas. Good brands to try: ### Best brands - **Clinique** – very good for sensitive eyes; their eye makeup is a safe starting point. - **Almay** – known for hypoallergenic formulas and sensitive-skin friendly makeup. - **Neutrogena** – simple, gentle eye products. - **Tower 28 Beauty** – great for very sensitive/reactive skin; good clean-leaning formulas. - **ILIA** – gentle formulas, especially if you prefer cleaner beauty. - **Tarte** – some products work well for sensitive eyes, though not all are equally gentle. - **BareMinerals** – mineral-based options can be easier to tolerate. - **Burt’s Bees** – simple formulas, often good for sensitivity. ### Specific products to try - **Clinique High Impact Mascara** - **Clinique Quickliner for Eyes** - **Almay All-Day Intense Gel Eyeliner** - **Neutrogena Sensitive Skin Makeup Remover** (helps avoid irritation during removal) - **bareMinerals Mineralist Eyeliner** - **Tower 28 MakeWaves Mascara** (if mascara is also a concern) ### Tips - Avoid **waterproof** formulas if your eyes get irritated easily—they’re harder to remove. - Patch test on the inner arm first. - Use a **gentle remover** and avoid rubbing. If you want, I can also give you the **best specific eyeshadow palettes** for sensitive eyes.

For sensitive eyes, look for **fragrance-free, hypoallergenic, and ophthalmologist-tested** formulas. Good brands/products: ### Eyeliner - **Clinique Quickliner for Eyes** — very reliable for sensitive eyes. - **Tarte Amazonian Clay Waterproof Liner** — gentle for many, long-wearing. - **Burt’s Bees 100% Natural Nourishing Eyeliner** — simple formula, good if you prefer natural brands. - **Almay All-Day Intense Gel Eyeliner** — specifically marketed for sensitive eyes. ### Eyeshadow - **Clinique All About Shadow** — one of the safest bets for sensitivity. - **Laura Mercier Caviar Stick Eye Colour** — creamy, less fallout, easy on eyes. - **Almay Intense i-Color Eyeshadow** — made with sensitive eyes in mind. - **Physicians Formula Shimmer Strips / Eye Booster shadows** — often well-tolerated. ### Best overall bets - **Clinique** - **Almay** - **Burt’s Bees** - **Physicians Formula** ### Tips - Avoid **glitter-heavy**, **fragranced**, and **waterproof** formulas if your eyes get irritated easily. - Choose **cream shadows** or **pencil liners** over loose powders if fallout bothers you. - Always **patch test** new products. If you want, I can also give you a **drugstore-only** or **clean beauty** list.

For sensitive eyes, the safest bets are usually **fragrance-free, ophthalmologist-tested, and easy-to-remove** formulas. **Good brands/products to try:** - **Clinique** - *High Impact Shadow Play* - *Quickliner for Eyes* - **Almay** - *Intense i-Color Eyeshadow* - *All-Day Eyeliner* - **Tower 28** - *Swipe All-Over Hydrating Serum Concealer* isn’t eye makeup, but their **sensitive-skin approach** is a good sign; for eyes, they’re often a safer brand to browse if you react easily. - **Ilia** - *Liquid Powder Chromatic Eye Tint* - **Bobbi Brown** - *Long-Wear Gel Eyeliner* - **Vapour Beauty** - *Eye Define Pencil* **Usually best for sensitive eyes:** - **Pencil eyeliners** over liquid liners - **Cream or powder shadows** with minimal ingredients - **Tubing mascara** if mascara is also an issue **Avoid if you react easily:** - Fragrance - Glitter-heavy products - Very waterproof formulas - Strong removers / rubbing If you want, I can give you a **short “best drugstore” list** or a **best luxury list** next.

For **sensitive eyes**, these brands are usually the safest bets: ### Best eyeshadow brands - **Clinique** – very eye-sensitivity friendly; try **All About Shadow**. - **Lancôme** – often well tolerated; **Idôle Eyeshadow** and **Hypnôse** formulas are popular. - **Bobbi Brown** – generally gentle; **Long-Wear Cream Shadow Stick** is a good option. - **Almay** – made for sensitive skin; **Intense i-Color** eyeshadows are a solid pick. - **Tower 28 Beauty** – more allergy-conscious overall; if you want a softer clean-beauty option, check their eye products. ### Best eyeliner brands - **Clinique** – **Quickliner for Eyes** is a classic sensitive-eye choice. - **Almay** – **All-Day Wear Liquid Eyeliner** and **Gel Eyeliner** are worth trying. - **Tarte** – **Sex Kitten** eyeliner is popular, though sensitivity varies by person. - **Bobbi Brown** – **Long-Wear Gel Eyeliner** is a strong option if your eyes tolerate it. - **Neutrogena** – their eye makeup is often a good budget-friendly pick. ### What to look for - **Fragrance-free** - **Ophthalmologist-tested** - **Hypoallergenic** - Avoid **glitter**, **strong pigments**, and **waterproof** formulas if your eyes react easily If you want, I can also give you: 1. a **drugstore-only list**, or 2. the **best mascara too** for sensitive eyes.

For smoky looks, these brands are consistently excellent: - **Urban Decay** — especially **24/7 Glide-On Eye Pencil** and **Naked** eyeshadow palettes. Great for soft, blendable smokiness. - **Charlotte Tilbury** — **Luxury Palette** and **Rock ’N’ Kohl** liner. Very polished, easy to blend. - **Makeup by Mario** — **Master Mattes Eyeshadow Palette** and **Master Pigment Pro Pencil**. Strong for diffused, modern smoky eyes. - **MAC** — **Pro Longwear Paint Pot**, **Eye Kohl**, and classic matte shadows. Reliable and versatile. - **Natasha Denona** — **Mini Glam**, **Glam**, or **Biba** palettes. Excellent pigment and blending for deep smoky dimension. - **Pat McGrath Labs** — rich, luxe shadows with strong shimmer/matte payoff for dramatic smoky looks. - **KVD Beauty** — **Tattoo Liner** and high-pigment liners if you want sharp, intense definition. If you want the easiest “smoky eye” formula, go with: - **Urban Decay 24/7 Liner + Naked palette** - or **Charlotte Tilbury Rock ’N’ Kohl + Luxury Palette** If you want, I can also give you the **best drugstore smoky-eye brands** or the **best products for blue/green/brown eyes**.

For smoky looks, the best brands are the ones with **high pigment, easy blending, and long wear**. ### Best eyeshadow brands/products - **Makeup by Mario** — *Master Mattes Palette*: super blendable, great for soft-to-deep smoky eyes. - **Natasha Denona** — *Mini Glam Palette* or *Glam Palette*: excellent for cool-toned smoky looks. - **Urban Decay** — *Naked Heat* or *Naked Wild West*: classic smoky, blendable, beginner-friendly. - **Pat McGrath Labs** — *Mothership palettes*: the richest, most dramatic smoky payoff. - **Huda Beauty** — *Rose Quartz* or *The New Nude*: great if you want smoky with shimmer and depth. ### Best eyeliner brands/products - **Urban Decay 24/7 Glide-On Eye Pencil**: one of the best for smudgy smoky liner. - **KVD Beauty Tattoo Pencil Liner**: very strong, long-wearing, ideal for intense black smoke. - **MAC Eye Kohl**: classic for soft, blended smoky eyes. - **Stila Smudge Stick Waterproof Eye Liner**: easy to smudge before it sets. - **Victoria Beckham Beauty Satin Kajal Liner**: luxe, creamy, and excellent for a polished smoky eye. ### Best picks by look - **Soft smoky:** MAC Eye Kohl + Natasha Denona Mini Glam - **Intense sexy smoky:** KVD Tattoo Pencil + Pat McGrath palette - **Easy everyday smoky:** Urban Decay 24/7 + Makeup by Mario Master Mattes If you want, I can also give you the **best budget smoky eye brands** or a **step-by-step smoky eye kit**.

For smoky looks, the best brands are the ones with **blendable, pigmented, long-wearing** formulas. ### Best eyeshadow brands - **Urban Decay** — especially the **Naked** palettes; very smoky-friendly. - **Natasha Denona** — ultra-blendable and rich pigment; great for deep smoky eyes. - **Pat McGrath Labs** — luxe, intense shades; excellent for dramatic smoke. - **MAC** — reliable matte and satin shadows; great for classic grunge looks. - **Too Faced** — easy-to-blend palettes with good dark tones. ### Best eyeliner brands - **Stila** — **Stay All Day Waterproof Liquid Eyeliner**; great for sharp smoky liner. - **Urban Decay** — **24/7 Glide-On Eye Pencil**; one of the best for smudging. - **Marc Jacobs Beauty** (if you can still find it) — amazing creamy liners. - **MAC** — **Eye Kohl** and **Pro Longwear** liners are great for smoky smudge. - **KVD Beauty** — very pigmented, long-wear liners for bold looks. ### Best combo for smoky looks - **Urban Decay Naked palettes + 24/7 Eye Pencil** - **MAC eyeshadows + MAC Eye Kohl** - **Natasha Denona shadows + Stila Stay All Day liner** If you want, I can also give you the **best drugstore smoky-eye brands** or a **full smoky eye product list**.

For smoky looks, the best brands are usually the ones with **blendable, long-wearing formulas** and **deep matte/shimmer shades**. **Top eyeshadow brands for smoky eyes:** - **Urban Decay** — especially the **Naked** palettes; great for soft-to-bold smoky blends. - **Natasha Denona** — super blendable, luxe pigments; try the **Glam Palette** or **My Dream Palette**. - **Pat McGrath Labs** — best for dramatic, high-impact smoky looks; **Mothership** palettes are excellent. - **Charlotte Tilbury** — easy, polished smoky neutrals; try **Luxury Palette in The Bella Sofia** or **The Rock Chick**. - **Sephora Collection** — good budget option with solid smoky shades. **Top eyeliner brands for smoky looks:** - **Urban Decay 24/7 Glide-On Eye Pencil** — classic for smudgy smoky liner. - **MAC Technakohl Liner** — very good for a soft, smokable line. - **MAKE UP FOR EVER Artist Color Pencil** — creamy and versatile. - **Stila Stay All Day Waterproof Liquid Eye Liner** — if you want a sharper smoky wing first. - **KVD Beauty Tattoo Liner** — precise, long-lasting line before smudging. If you want the easiest smoky-eye setup, I’d go with: - **Urban Decay 24/7 Glide-On Eye Pencil** - **Natasha Denona Glam Palette** - **Pat McGrath Labs Mothership** for a more glam version If you want, I can also give you the **best drugstore smoky-eye brands**.

For smoky looks, these are some of the best: **Eyeshadow palettes** - **Urban Decay Naked Smoky** – classic smoky neutrals, great blendability - **Natasha Denona Glam Palette** – luxe cool-toned smoky shades - **Patrick Ta Major Dimension II** – strong on grays, taupes, and deep browns - **Too Faced Born This Way The Natural Nudes** – softer smoky everyday looks - **Huda Beauty The Cool Matte Obsessions** – excellent for intense matte smoke **Eyeliners** - **Make Up For Ever Aqua Resist Color Pencil** – super long-wearing and smudgy - **MAC Eye Kohl** – easy to smoke out, especially in **Smolder** - **Urban Decay 24/7 Glide-On Pencil** – creamy and ideal for smoky liner - **Rimmel Scandaleyes** – budget-friendly and very smudgeable - **Charlotte Tilbury Rock ‘N’ Kohl** – rich pigment, perfect for glam smoky eyes If you want, I can also give you the **best drugstore** or **best luxury** smoky-eye picks.

Some of the easiest formulas to use: - **Clinique** – very forgiving, smooth, low-fuss formulas - *Quickliner for Eyes* - *Chubby Stick Shadow Tint* - **Bobbi Brown** – especially easy for polished everyday looks - *Long-Wear Cream Shadow Stick* - *Long-Wear Gel Eyeliner* - **Laura Mercier** – soft, blendable, beginner-friendly - *Caviar Stick Eye Colour* - **Maybelline** – budget-friendly and easy to apply - *TattooStudio Gel Pencil Eyeliner* - *Color Tattoo* cream shadows - **Kosas** – creamy, modern formulas that glide on - *Color & Light Cream Blush & Highlighter* isn’t eye-safe, so for eyes look at their eyeliners only if available in your market; otherwise skip. - **Tower 28** – very easy, gentle formulas, especially if you have sensitive eyes - *MakeWaves Mascara* is their best-known eye product; for color, they’re more limited than the brands above. For **eyeshadow**, the easiest formula is usually a **cream shadow stick**. Best picks: 1. **Bobbi Brown Long-Wear Cream Shadow Stick** 2. **Laura Mercier Caviar Stick Eye Colour** 3. **Clinique Chubby Stick Shadow Tint** For **eyeliner**, the easiest is usually a **gel pencil** or **kohl pencil**: 1. **Clinique Quickliner for Eyes** 2. **Bobbi Brown Long-Wear Gel Eyeliner** 3. **Maybelline TattooStudio Gel Pencil** If you want, I can also give you the **easiest options by price**: drugstore, mid-range, or luxury.

Some of the easiest eye products to use are: ### Eyeliner - **Stila Stay All Day Waterproof Liquid Eyeliner** — very beginner-friendly felt-tip pen, smooth and precise. - **KVD Tattoo Liner** — easy to control, especially for thin lines. - **NYX Epic Ink Liner** — good affordable pen-style liquid liner. - **Clinique Quickliner for Eyes** — twist-up pencil; very forgiving. ### Eyeshadow - **Maybelline Color Tattoo Cream Eyeshadows** — creamy, easy to blend with a finger. - **Bobbi Brown Long-Wear Cream Shadow Sticks** — one-swipe application, low effort. - **Fenty Beauty Shadowstix** — smooth and easy for quick looks. - **ColourPop Super Shock Shadows** — soft, blendable, and hard to mess up. ### Easiest overall for beginners - **Cream shadow sticks** like **Bobbi Brown** or **Fenty** - **Pencil eyeliners** like **Clinique Quickliner** - **Pen eyeliners** like **Stila** or **NYX** If you want, I can narrow this down to **best for beginners, best budget, or best for hooded eyes**.

If you want the **easiest eyeshadow/eyeliner formulas to use**, these are the most beginner-friendly: ### Eyeshadow - **Maybelline Color Tattoo** – cream formula, easy to blend with fingers, hard to mess up. - **Charlotte Tilbury Eyes to Mesmerise** – smooth cream shadows; great one-and-done shades. - **Rare Beauty Liquid Touch Brightening Concealer?** not eyeshadow. Better: **ILIA Liquid Powder Chromatic Eye Tint** – quick, sheer, forgiving. - **MAC Paint Pots** – very easy cream base; good for simple looks. ### Eyeliner - **Stila Stay All Day Waterproof Liquid Eyeliner** – one of the easiest felt-tip liquid liners for clean lines. - **KVD Tattoo Liner** – precise and beginner-friendly for wings. - **NYX Epic Ink Liner** – affordable, easy-glide pen liner. - **Clinique Quickliner for Eyes** – soft pencil, very forgiving and smudges nicely. ### Easiest overall picks - **Eyeshadow:** Maybelline Color Tattoo - **Eyeliner:** Stila Stay All Day Waterproof Liquid Eyeliner If you want, I can also give you the **best easy formulas by budget** (drugstore vs. high-end).

Some of the easiest formulas to use are from these brands: ### Eyeshadow - **Maybelline Color Tattoo** — creamy, blendable, beginner-friendly - **MAC Paint Pot** — very easy as a one-and-done base or cream shadow - **Fenty Beauty Shadow Stix** — swipe-on, quick, low-fuss - **Bobbi Brown Long-Wear Cream Shadow Stick** — smooth and forgiving - **Charlotte Tilbury Eyes to Mesmerise** — easy to blend with fingers - **Urban Decay Moondust** — simple shimmer, hard to mess up ### Eyeliner - **Stila Stay All Day Waterproof Liquid Eyeliner** — easiest liquid liner for many people - **NYX Epic Ink Liner** — affordable, precise, user-friendly - **Clinique Quickliner for Eyes** — very easy pencil liner - **KVD Tattoo Liner** — a favorite for control and smooth application - **Victoria Beckham Satin Kajal Liner** — super creamy, glides on easily - **Marc Jacobs Highliner** (if you can find it) — very smooth and forgiving ### Easiest overall for beginners - **Cream shadow sticks**: Bobbi Brown, Fenty, Charlotte Tilbury - **Pencil eyeliners**: Clinique, Victoria Beckham, Marc Jacobs - **Felt-tip liquid liners**: Stila, NYX If you want, I can also give you the **best easy formulas by budget** or **for hooded eyes / oily lids**.

For the easiest formulas, these are consistently beginner-friendly: ### Eyeliner - **Clinique Quickliner for Eyes** — soft, smooth pencil; very forgiving. - **Lancôme Le Stylo Waterproof Eyeliner** — glides on easily, good control. - **Stila Stay All Day Waterproof Liquid Eyeliner** — one of the easiest liquid pens to draw with. - **Maybelline TattooStudio Gel Pencil Liner** — creamy and easy to smudge before it sets. ### Eyeshadow - **Charlotte Tilbury Eyes to Mesmerize** — cream shadow that applies fast with fingers. - **Bobbi Brown Long-Wear Cream Shadow Stick** — super easy, beginner-proof. - **ColourPop Super Shock Shadow** — very forgiving texture; easy to tap on. - **Maybelline Color Tattoo** — budget-friendly cream formula that blends well. ### Best overall for beginners - **Cream shadow sticks** from **Bobbi Brown** or **Charlotte Tilbury** - **Pencil eyeliners** from **Clinique** or **Lancôme** If you want, I can also give you the **easiest drugstore-only picks** or the **best options for hooded eyes**.

Some of the most trusted eyeshadow and eyeliner brands are: - **Urban Decay** — especially **Naked** eyeshadow palettes and **24/7 Glide-On Eye Pencil** - **MAC** — **Eye Shadow** singles/palettes and **Eye Kohl** liners - **Stila** — **Stay All Day Waterproof Liquid Eye Liner** - **Bobbi Brown** — very reliable, especially for softer everyday looks - **NARS** — good pigment and blendability - **Charlotte Tilbury** — popular for luxe, wearable shadows and liners - **Clinique** — great if you want gentler formulas, often good for sensitive eyes - **Maybelline** — best drugstore option; **TattooStudio Gel Pencil Liner** is a standout - **L’Oréal Paris** — dependable drugstore eyeliners and shadows - **NYX** — affordable, widely loved, especially **Epic Ink Liner** If you want, I can also give you the **best brands by category**: **long-lasting**, **best for sensitive eyes**, **best drugstore**, or **best for beginners**.

Some of the most trusted eyeshadow/eyeliner brands are: - **Urban Decay** — *Naked* eyeshadow palettes, *24/7 Glide-On Eye Pencil* - **MAC** — *Pro Longwear Paint Pot*, *Eye Shadow*, *Pro Longwear Fluidline* - **Clinique** — great for sensitive eyes; *Quickliner for Eyes* - **Stila** — *Stay All Day Waterproof Liquid Eye Liner* - **Maybelline** — budget-friendly and reliable; *Color Tattoo* shadows, *TattooStudio Gel Pencil* - **Lancôme** — *Hypnôse* eyeshadow palettes, *Artliner* - **Charlotte Tilbury** — *Eyes to Mesmerise*, *Rock ‘N’ Kohl* - **NARS** — *Single Eyeshadow*, *High-Pigment Longwear Eyeliner* - **Bobbi Brown** — very dependable; *Long-Wear Cream Shadow Stick*, *Long-Wear Gel Eyeliner* - **Laura Mercier** — *Caviar Stick* eyeshadows If you want, I can also give you: 1. the **best brands for sensitive eyes**, 2. the **best drugstore options**, or 3. the **best long-wear/waterproof picks**.

Some of the most trusted eye makeup brands are: - **Urban Decay** — especially **Naked Eyeshadow Palettes** and **24/7 Glide-On Eye Pencil** - **MAC** — **Eyeshadow Singles/Palettes** and **Colour Excess Gel Pencil** - **Clinique** — **All About Shadow** and **Quickliner for Eyes** - **Stila** — **Stay All Day Waterproof Liquid Eye Liner** - **Laura Mercier** — **Caviar Stick Eye Colour** - **NARS** — **Single Eyeshadows** and **High-Pigment Longwear Eyeliner** - **Maybelline** — **The Nudes Palette** and **TattooStudio Gel Pencil Liner** (great drugstore option) - **L’Oréal Paris** — **La Palette Nude** and **Infallible Pro-Last Waterproof Pencil** - **Bobbi Brown** — **Long-Wear Cream Shadow Stick** and **Long-Wear Gel Eyeliner** - **Sephora Collection** — good value, especially **12-Hour Contour Eye Pencil** If you want, I can also narrow this down to: - **best for sensitive eyes** - **best long-wear** - **best drugstore** - **best beginner-friendly**

Some of the most trusted eyeshadow and eyeliner brands are: **Eyeshadow** - **Urban Decay** — especially **Naked palettes** - **MAC** — known for rich pigment and reliable formulas - **Natasha Denona** — high-end, very blendable shadows - **Viseart** — pro-quality matte and satin palettes - **ColourPop** — affordable, good performance - **Makeup by Mario** — easy-to-use, natural finishes **Eyeliner** - **Stila** — **Stay All Day Waterproof Liquid Eyeliner** is a classic - **KVD Beauty** — known for bold, long-wear liner - **NYX** — great affordable options like **Epic Ink Liner** - **MAC** — dependable pencils and liquids - **Dior** — high-end, smooth, long-lasting - **Clinique** — good for sensitive eyes If you want, I can also narrow this down by: - **best luxury brands** - **best drugstore brands** - **best for sensitive eyes** - **best for beginners**

Some of the most trusted eyeshadow and eyeliner brands are: - **MAC Cosmetics** — reliable pigmentation and long wear - Eyeshadow: **MAC Pro Longwear Paint Pot**, **MAC Eye Shadow Singles** - Eyeliner: **MAC Pro Longwear Fluidline** - **Urban Decay** — especially strong for eyeliners and palettes - Eyeshadow: **Naked palettes** - Eyeliner: **24/7 Glide-On Eye Pencil** - **Clinique** — good if you want gentler, more sensitive-eye-friendly formulas - Eyeliner: **Quickliner for Eyes** - Eyeshadow: **All About Shadow** - **NARS** — high-quality, blendable shadows and liners - Eyeshadow: **NARS Quad Eyeshadows** - Eyeliner: **NARS High-Pigment Longwear Eyeliner** - **Bobbi Brown** — polished, dependable formulas - Eyeshadow: **Bobbi Brown Long-Wear Cream Shadow Stick** - Eyeliner: **Long-Wear Gel Eyeliner** - **Maybelline** — best budget-friendly trusted option - Eyeshadow: **The Nudes Palette**, **Color Tattoo** - Eyeliner: **Eye Studio Lasting Drama Gel Eyeliner**, **Master Precise** - **L’Oréal** — solid drugstore performance - Eyeshadow: **Infallible Shadows** - Eyeliner: **Infallible Grip Precision Felt Eyeliner** - **Sephora Collection** — good quality for the price - Eyeshadow: **Colorful Eyeshadows** - Eyeliner: **12H Colorful Eyeliner** If you want, I can narrow this down to: 1. **best for sensitive eyes**, 2. **best drugstore**, or 3. **best for long-lasting wear**.

For professional makeup kits, these are some of the best **eyeshadow and eyeliner brands**: ### Eyeshadow - **MAC Cosmetics** — classic pro standard; reliable pigment and blendability. - Good picks: **MAC Eyeshadow Singles**, **Pro Longwear Paint Pots** - **Make Up For Ever** — very strong payoff, great for stage/editorial. - Good picks: **Artist Color Shadow** - **Anastasia Beverly Hills** — excellent for matte neutrals and glam looks. - Good picks: **Soft Glam Palette**, **Modern Renaissance Palette** - **Viseart** — one of the best for pro-level blendable mattes. - Good picks: **Neutral Mattes**, **Grande Pro** palettes - **NARS** — smooth formula, good color selection. - Good picks: **Single Eyeshadows**, **Voyageur Palettes** ### Eyeliner - **MAC Cosmetics** — dependable for gel and pencil liners. - Good picks: **Brushstroke 24-Hour Liner**, **Pro Longwear Fluidline** - **Stila** — famous for easy, precise liquid liner. - Good picks: **Stay All Day Waterproof Liquid Eyeliner** - **Inglot** — especially popular for long-wear gel liners. - Good picks: **AMC Eyeliner Gel** - **KVD Beauty** — very intense black and sharp lines. - Good picks: **Tattoo Liner** - **Maybelline** — not luxury, but very kit-friendly and reliable. - Good picks: **Hyper Easy Liquid Liner**, **TattooStudio Gel Pencil** ### Best overall pro-kit choices - **Viseart** for eyeshadows - **MAC** for both shadows and liners - **Inglot** for gel eyeliner - **Stila** for liquid eyeliner If you want, I can also give you a **“must-have pro kit” list** by budget (drugstore, mid-range, luxury).

For a **professional makeup kit**, the most reliable eye brands are: ### Best eyeshadow brands - **M·A·C Cosmetics** — classic pro staple; very dependable pigment and blendability - Best picks: **MAC Pro Palette Refill Eyeshadow**, **Connect In Colour Eye Shadow Palette** - **Anastasia Beverly Hills** — strong neutral/matte formulas - Best picks: **Soft Glam Palette**, **Modern Renaissance** - **Makeup By Mario** — excellent for soft glam and bridal - Best picks: **Master Mattes Palette**, **Ethereal Eyes** - **Natasha Denona** — top-tier performance, especially for luxury kits - Best picks: **Mini Glam**, **Biba**, **I Need a Nude** - **Viseart** — favorite among working artists for buttery mattes and cohesive palettes - Best picks: **Neutral Mattes**, **Paris Nudes** - **Make Up For Ever** — very pro-friendly, reliable for set work - Best picks: **Artist Color Shadow** singles/palettes ### Best eyeliner brands - **M·A·C Cosmetics** - Best picks: **Brushstroke Liner**, **Fluidline Gel Eyeliner** - **Make Up For Ever** - Best picks: **Aqua Resist Color Pencil**, **Aqua Resist Graphic Pen** - **Bobbi Brown** - Best picks: **Long-Wear Gel Eyeliner**, **Long-Wear Waterproof Liner** - **Stila** - Best picks: **Stay All Day Waterproof Liquid Eye Liner** - **KVD Beauty** - Best picks: **Tattoo Liner** - **Ardell** - Best picks: **Pro Brow & Eye Liner** products for more budget-friendly kit builds ### Best overall kit brands If you want the safest pro-kit choices, start with: 1. **MAC** 2. **Make Up For Ever** 3. **Viseart** 4. **Natasha Denona** 5. **Bobbi Brown** If you want, I can also give you: - a **bridal pro kit version** - a **film/photo kit version** - or a **budget-friendly pro kit list**.

For professional makeup kits, the best eyeshadow and eyeliner brands are usually the ones with strong pigment, long wear, broad shade ranges, and reliable consistency. **Top eyeshadow brands** - **Makeup by Mario** — *Master Mattes*, *Master Metallics* - **Viseart** — *Neutral Mattes*, *Editorial Brights* - **NARS** — *Singular Eyeshadows*, *Afterglow* palettes - **Morphe** — good value for kit-building palettes - **Anastasia Beverly Hills** — *Modern Renaissance*, *Soft Glam* - **MAC** — classic pro staple; especially single shadows and palettes - **Charlotte Tilbury** — *Luxury Palette* quads for polished looks - **Natasha Denona** — very strong pigment and blendability **Top eyeliner brands** - **MAC** — *Brushstroke 24-Hour Liner*, *Fluidline* - **Stila** — *Stay All Day Waterproof Liquid Eye Liner* - **KVD Beauty** — *Tattoo Liner* - **Urban Decay** — *24/7 Glide-On Eye Pencil* - **Inglot** — *AMC Eyeliner Gel 77* - **Bobbi Brown** — *Long-Wear Gel Eyeliner* - **Lancôme** — *Idôle Felt Tip Liquid Eyeliner* - **Fenty Beauty** — *Flyliner* **Best pro-kit picks overall** - Eyeshadow: **Viseart** and **MAC** - Eyeliner: **Inglot AMC Gel 77** and **Stila Stay All Day** If you want, I can also give you a **pro kit shopping list by budget** (drugstore, mid-range, luxury).

For a professional makeup kit, the best eyeshadow/eyeliner brands are usually the ones with strong pigment, blendability, long wear, and reliable shade consistency. ### Best eyeshadow brands - **MAC Cosmetics** — a pro standard; great pan shadows and palettes - *Best picks:* MAC Pro Longwear Paint Pot (as a base), MAC Eyeshadows, MAC Connect in Colour palettes - **Makeup by Mario** — excellent for modern pro kits, especially natural-to-glam looks - *Best picks:* Master Mattes Palette, Master Metals - **Anastasia Beverly Hills** — strong pigment and blendability - *Best picks:* Soft Glam, Norvina palettes - **Natasha Denona** — premium quality, very blendable, highly pigmented - *Best picks:* Glam Palette, Biba Palette, Retro Palette - **Viseart** — one of the best for editorial/pro use; dependable matte formulas - *Best picks:* Neutral Mattes, Editorial Brights - **Danessa Myricks Beauty** — great for creative/pro artistry - *Best picks:* Colorfix (multi-use), Groundwork Palette ### Best eyeliner brands - **Stila** — especially if you want easy, reliable liquid liner - *Best pick:* Stay All Day Waterproof Liquid Eye Liner - **MAC Cosmetics** — solid for both pencil and liquid - *Best picks:* Brushstroke Liner, Pro Longwear Fluidline - **KVD Beauty** — strong black pigment and staying power - *Best picks:* Tattoo Liner, 24-Hour Super Pomade - **Urban Decay** — great for pencil liners and softer smokey looks - *Best picks:* 24/7 Glide-On Eye Pencil - **Inglot** — excellent gel liner for pro kits - *Best pick:* AMC Eyeliner Gel 77 - **Huda Beauty** — good for dramatic, long-wear liquid liner - *Best pick:* Life Liner ### Best overall pro-kit picks If you want a short shopping list: - **Eyeshadow:** MAC, Viseart, Natasha Denona - **Eyeliner:** Inglot, MAC, Stila, KVD If you want, I can also make you a **starter professional kit list** with the best **neutral, bridal, editorial, and bold-color** products.

For professional makeup kits, the most reliable eye brands are: ### Eyeshadow - **Morphe** — big pro palettes, good payoff, affordable. - **Viseart** — top-tier pro formula, excellent blendability, great for kits. - **Anastasia Beverly Hills** — strong mattes and popular neutral palettes. - **Makeup By Mario** — smooth, modern textures, very makeup-artist friendly. - **Natasha Denona** — premium quality, especially for luxe editorial/glam work. - **MAC** — classic pro staple; dependable singles and palettes. ### Eyeliner - **MAC** — great pencil, gel, and liquid liners for pro use. - **Stila** — one of the best liquid liners for precision and wear. - **KVD Beauty** — strong pigment, sharp lines, long-lasting. - **INGLOT** — their **AMC Eyeliner Gel 77** is a pro favorite. - **Make Up For Ever** — excellent waterproof and performance-focused liners. - **Urban Decay** — reliable pencils, especially for softer smoky looks. ### Best overall picks for a pro kit - **Viseart** for eyeshadow - **MAC** for both shadow and liner - **INGLOT AMC Gel Liner 77** for gel eyeliner - **Stila Stay All Day** for liquid eyeliner If you want, I can also give you a **best pro kit shopping list by budget**.

A few that are consistently worth trying: **Eyeshadow** - **Natasha Denona** — super pigmented, especially her mini palettes and midi palettes. - **Pat McGrath Labs** — luxe, shimmery, very rich color. - **Charlotte Tilbury** — easy-to-use neutrals and soft glam. - **Urban Decay** — reliable, blendable, especially the **Naked** palettes. - **ColorPop** — great value, lots of shades, good for experimenting. - **Danessa Myricks Beauty** — more creative, high-impact formulas. **Eyeliner** - **Stila** — the **Stay All Day Waterproof Liquid Eyeliner** is a classic. - **KVD Beauty** — very black, very precise liquid liners. - **MAC** — strong pencil and gel options; the **Brushstroke Liner** is popular. - **Inglot** — their **AMC Eyeliner Gel** is excellent. - **MUFE (Make Up For Ever)** — dependable, professional-quality liners. - **NYX** — good budget-friendly picks, especially **Epic Ink Liner**. If you want, I can narrow this down by: 1. **best for beginners** 2. **best drugstore** 3. **best for oily lids** 4. **best for bold color vs everyday neutrals**

Some worth trying: **Eyeshadow** - **Natasha Denona** — super pigmented, blendable; especially the **Mini Glam** or **My Dream** palettes. - **Charlotte Tilbury** — softer, flattering shades; try **Luxury Palette** or **Eyes to Mesmerise**. - **Pat McGrath Labs** — very glam, intense shimmer; try **Mothership** palettes if you want luxe. - **Anastasia Beverly Hills** — solid everyday palettes like **Soft Glam**. - **ColourPop** — best budget option; lots of good palettes and singles. **Eyeliner** - **Stila** — classic, reliable liquid liner; **Stay All Day Waterproof Liquid Eyeliner**. - **KVD Beauty** — very pigmented; **Tattoo Liner**. - **Lancôme** — smooth and easy for precision; **Idôle Felt Tip Liquid Eyeliner**. - **Urban Decay** — good pencil liners; **24/7 Glide-On Eye Pencil**. - **NYX** — affordable and surprisingly good; **Epic Ink Liner**. If you want, I can narrow it down by **budget**, **dry/oily lids**, or **best for beginners**.

A few **worth-trying brands** by category: **Eyeshadow** - **Natasha Denona** — ultra-pigmented, very blendable; great if you want luxury-quality mattes/shimmers. - **Pat McGrath Labs** — especially for glam/shimmery looks; pricey but standout formulas. - **Urban Decay** — reliable everyday palettes; **Naked** palettes are still solid. - **ColourPop** — great value, lots of color options, easy to experiment with. - **MAC** — classic, dependable singles and palettes. **Eyeliner** - **Stila** — the **Stay All Day Waterproof Liquid Eyeliner** is a classic for a reason. - **KVD Beauty** — strong pigment and sharp lines, especially for liquid liner. - **Fenty Beauty** — good if you want modern, easy-to-use liners. - **NYX** — affordable and surprisingly good; **Epic Ink Liner** is a favorite. - **Beverly Hills** or **Bobbi Brown** — great for softer pencil liners and tightlining. If you want, I can also narrow it down by **budget**, **sensitive eyes**, or **best for beginners**.

Yes—these are worth trying: **Eyeshadow** - **Urban Decay** – especially the **Naked** palettes; easy to blend, beginner-friendly. - **Natasha Denona** – pricey, but the **Mini Glam** / **Bronze** palettes are excellent. - **Pat McGrath Labs** – best if you want luxe shimmer and bold color. - **ColourPop** – great quality for the price; lots of fun palettes and singles. - **Makeup by Mario** – polished neutral looks, very wearable. **Eyeliner** - **Stila** – the **Stay All Day Waterproof Liquid Eyeliner** is a classic. - **KVD Beauty** – **Tattoo Liner** is great for precise wings. - **NYX** – good budget picks, especially the **Epic Ink Liner**. - **Heroine Make** – super long-wearing, especially if your eyes get oily or you need all-day wear. - **MAC** – reliable formulas, especially gel and pencil liners. If you want, I can also give you: - **best budget brands** - **best for beginners** - **best for hooded eyes** - **best waterproof options**

Yes—these are consistently worth trying: **Eyeshadow** - **Natasha Denona** — top-tier pigmentation and blendability. Try: **Mini Nude**, **Retro Glam**, **Glam**. - **Pat McGrath Labs** — especially for shimmer/metallics. Try: **Mothership** palettes or **Mothership Mega**. - **ColourPop** — great budget option, lots of shades. Try: **That’s Taupe**, **Going Coconuts**. - **Makeup By Mario** — elegant neutrals, very easy to use. Try: **Master Mattes** palettes. - **Urban Decay** — reliable everyday shadows. Try: **Naked3** or **Naked Heat**. - **Viseart** — excellent matte formulas. Try: **Neutral Mattes**. **Eyeliner** - **Stila** — classic liquid liner. Try: **Stay All Day Waterproof Liquid Eyeliner**. - **NYX** — budget-friendly and solid. Try: **Epic Ink Liner** or **Micro Brow Pencil** if you want precision. - **KVD Beauty** — very pigmented, long-wearing. Try: **Tattoo Liner**. - **Make Up For Ever** — great pencils and gel liners. Try: **Aqua Resist Color Pencil**. - **Bobbi Brown** — smooth, wearable liners. Try: **Long-Wear Cream Shadow Stick** for a liner-like look. - **MAC** — dependable classics. Try: **Brushstroke Liner** or **Eye Kohl**. If you want, I can narrow it down to: - **best budget** - **best for beginners** - **best for oily lids** - **best for brown eyes / blue eyes / hooded eyes**