Measures what GPT-5 believes about Affirm from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows Affirm is firmly in the model's "buy now pay later provider" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best buy now pay later providers for online shopping? | 1,000 | 5/5 | 4, 1, 4, 3, 4 |
| Which buy now pay later providers are most popular right now? | 20 | 5/5 | 3, 3, 3, 3, 3 |
| What are the top buy now pay later companies? | 50 | 5/5 | 2, 1, 2, 3, 2 |
| What is the best buy now pay later provider for consumers? | 0 | 5/5 | 2, 1, 1, 1, 2 |
| What buy now pay later options do most shoppers use? | 0 | 5/5 | 3, 3, 3, 3, 3 |
| What are the most recommended buy now pay later services? | 0 | 5/5 | 3, 1, 3, 3, 3 |
| Which buy now pay later providers are easiest to use? | 70 | 5/5 | 3, 3, 4, 3, 3 |
| What are the leading buy now pay later providers in the US? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the best buy now pay later apps for purchases? | 110 | 5/5 | 3, 2, 1, 3, 3 |
| Which buy now pay later providers have the best reviews? | 0 | 5/5 | 2, 3, 2, 4, 3 |
| What are the most trusted buy now pay later providers? | 0 | 5/5 | 3, 3, 2, 2, 2 |
| What are the top-rated buy now pay later options? | 0 | 5/5 | 1, 3, 1, 1, 1 |
| Which buy now pay later providers are worth trying? | 0 | 5/5 | 2, 3, 3, 3, 3 |
| What are the best buy now pay later providers for checkout financing? | 0 | 5/5 | 1, 1, 1, 2, 1 |
| What buy now pay later providers should I look at first? | 70 | 5/5 | 1, 1, 4, 2, 3 |
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
You score 85 on recall but only 51 on retrieval (gap of +34.2). Training-data authority is outpacing your current web footprint. Publish fresh, well-cited content to keep search-augmented responses including your brand.
Close the fragility gapYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBACore TOM is strong. Watch for specific differentiators (slogans, signature products) that appear in only some iterations. Push those into training-data-crawled headlines.
Maintain / refine TOMOther brands in the Buy Now Pay Later Providers industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 4:08 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.